MG Digital Direct Expands Multi-Channel Marketing Services with Radisys’ Engage Digital Platform
2024年10月7日 - 9:00PM
ビジネスワイヤ(英語)
Enhances MG Digital’s CPaaS offerings,
streamlining customer campaigns and reducing costs
Radisys® Corporation, a global leader in open telecom solutions,
today announced that MG Digital Direct, a multi-channel marketing
company, has selected Radisys’ Engage Digital Platform to expand
its communications platform as a service (CPaaS) offering. By
leveraging Engage Digital Platform, MG Digital Direct will not only
strengthen its customers’ direct mail and multi-channel marketing
campaigns but also achieve greater flexibility and control over
campaign management, improving ROI.
MG Digital Direct has deployed the cloud-based Engage Digital
Platform, enabling more dynamic, efficient and customized call
flows for its customers using flexible, programmable tools like
Visual Design Tool, REST APIs, markup languages, and SDKs.
Interactive Voice Response (IVR) capabilities offer context-aware
customer service that analyzes conversations for improved accuracy.
These advanced features seamlessly integrate with existing
solutions, providing MG Digital Direct greater operational control
and reducing costs over their previously deployed solution, to
support services that enhance customer engagement, retention, and
demand for premium offerings.
“We’re excited to integrate Radisys’ Engage Digital Platform
which allows us to streamline operations and deliver more
intelligent, tailored interactions,” said Josh Domino, Operations
Manager at MG Digital Direct. “The platform enhances our ability to
respond to client needs and create high-quality, responsive
campaigns that drive better results.”
Radisys’ capacity-based licensing model enables MG Digital
Direct to manage costs based on capacity rather than usage,
allowing for greater cost control. As usage grows, MG Digital
Direct can optimize infrastructure expenses and drive long-term
savings.
“MG Digital Direct’s adoption of Radisys’ Engage Digital
Platform is a testament to the platform’s ability to deliver cost
efficiencies along with unmatched flexibility in service delivery,”
said Al Balasco, Head of Media, Core and Applications Business,
Radisys. “With Engage Digital Platform, MG Digital Direct can
provide enhanced, customized solutions, giving them a competitive
edge in the multi-channel marketing landscape.”
About Radisys
Radisys is a global leader in open telecom solutions and
services. Its disaggregated platforms and integration services
leverage open reference architectures and standards combined with
open software and hardware, enabling service providers to drive
open digital transformation. Radisys offers an end-to-end solutions
portfolio, from digital endpoints to disaggregated and open access
and core solutions, to immersive digital applications and
engagement platforms. Its world-class and experienced network
services organization delivers full lifecycle services to help
service providers build and operate highly scalable and
high-performance networks at optimum total cost of ownership. For
more information, visit www.Radisys.com.
Radisys® is a registered trademark of Radisys. All other
trademarks are the property of their respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241007011257/en/
Nereus for Radisys Matt Baxter, +1-503-619-0505
radisys@nereus-worldwide.com