Creator of the World's First Cristalino
Introduces the Dobel Tequila Club: a Tournament Destination Serving
Tequila Cocktails and Classic Mexican Food Pairings from Chef
Enrique Olvera
FLUSHING, N.Y., Aug. 19,
2024 /PRNewswire/ -- Maestro
Dobel® Tequila today announces its return
to the US Open as the tournament's "Official Tequila", with an
enhanced presence where tennis meets tequila at the Dobel Tequila
Club.
The Dobel Tequila Club will offer fans a world class, authentic
Mexican hospitality experience, serving featured tequila cocktails
including the Dobel Tequila Ace Paloma and a selection of
culinary offerings from one of the world's most iconic Mexican
chefs, Chef Enrique Olvera.
Curated to pair perfectly with the Dobel Tequila Ace Paloma and
margarita cocktails, the menu will feature Chef Olvera's popular
Suadero Taco as well as other Mexican classics including Shrimp
Aguachile.
The Dobel Tequila Ace Paloma, a refreshing fan favorite crafted
with Dobel Diamante Cristalino, grapefruit soda and fresh lime,
returns again and this year in a new souvenir cup created by
Mexican industrial design maestro Ricardo
Casas. Dobel will offer variations of its Ace Paloma cocktail this year, including a
low-calorie version. Dobel will also have a full service Dobel
Tequila Bar at Stadium 17, which will include a lounge for fans to
relax between matches and enjoy smooth tequila cocktails throughout
the first week of the tournament. Fans can also enjoy Dobel's
cocktails at four Ace Paloma
cocktail carts located across the US Open grounds.
"In recent years, we've seen U.S. consumer interest in premium
tequilas increase exponentially - led by consumption of the
ever-popular paloma and margarita cocktails. With consumer interest
in tennis also expanding in recent years, particularly among a
younger multicultural audience, it was the perfect match for
Maestro Dobel to become the 'Official Tequila' of the US Open last
year," said Lander Otegui, SVP Marketing at Proximo Spirits.
"This year at the tournament, we're bringing the best in Mexican
hospitality, cocktails and cuisine with the opening of the Dobel
Tequila Club - a new elevated bar and restaurant serving up
featured drinks like the Dobel Tequila Ace Paloma, and pairing them
with classic Mexican dishes from Chef Enrique Olvera."
Furthering its commitment to championing mastery, Dobel caps off
another busy year in tennis with the US Open. Since 2022, the
11th generation tequila maker has supported top U.S. ATP
and WTA tournaments including the Miami Open, BNP Paribas Open and
the Cincinnati Open. Dobel Tequila also continues its partnership
with global tennis maestros Taylor
Fritz and Aryna Sabalenka. This year, both
players will bring their own curated tequila cocktails to US Open
grounds, the Dobel Fritzy Spicy Margarita and the Dobel
Marg-Aryna, marking the first player-inspired cocktails to be
served at the tournament.
In lead-up to the tournament, Dobel will act as presenting
sponsor of this year's "Flavors of the Open" ticketed food and
beverage event on the evening of Thursday,
August 22, and supporter of the annual USTA Foundation Gala
on Monday, August 26. An additional
cornerstone of the partnership between the USTA and Dobel is the
placement of "Dobel Tequila" branding in on-court signage that will
be visible to fans on-site and around the world.
For fans looking to "ace" their serve from home, Maestro Dobel
has partnered with Cocktail Courier for a Dobel Tequila Ace Paloma
Cocktail Kit, available now through September for $69.99 USD at cocktailcourier.com.
For more information on Maestro Dobel Tequila, please visit
www.maestrodobel.com or follow on Instagram at @dobeltequila.
Maestro Dobel Tequila Ace Paloma
Ingredients:
- 2 oz. Maestro Dobel Diamante Cristalino Tequila
- 0.5 oz. Fresh Lime
- Top with Grapefruit Soda
- Garnish: Black Salt Rim & Dehydrated Grapefruit Slice
Method: Pour Maestro Dobel Diamante Cristalino Tequila
and squeeze fresh lime into a tall glass filled with fresh ice and
rimmed with black lava salt. Top with Owen's Rio Red Grapefruit and
garnish with a pink grapefruit wedge placed on the mouth of the
glass, serve!
About Maestro Dobel® Tequila
Maestro Dobel
Tequila was born in Jalisco,
Mexico in 2003 from a groundbreaking family of
tequila-makers, who challenged traditional production methods to
create the first modern expression of tequila. With deep respect
for legacy, founded by 11th generation tequila maker
Juan Dobel, Maestro Dobel is a
modern expression of tequila, with a heritage and refined craft
that spans over 250 years. Maestro Dobel is an innovator in the
category – having introduced to the global market the first
cristalino with Dobel Diamante® and the first smoked
tequila with Humito® – and has produced some of the
finest and smoothest range of tequilas.
Maestro Dobel® Tequila. 40% Alc. /Vol. (80 Proof).
Trademarks owned by Maestro Tequilero, S.A. de C.V. ©2024 Proximo,
Jersey City, NJ. Please enjoy
responsibly.
Contacts:
Kenny Conrade, Articulate
Productions, kenny@toarticulate.com
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SOURCE Maestro Dobel Tequila