The Soon to be Famous™ chicken franchise has seen major growth
in the first half of 2024, with 10 leases signed and another 12 in
early stages of development.
COLLEGE
STATION, Texas, Aug. 9, 2024
/PRNewswire-PRWeb/ -- Layne's Chicken Fingers, the Soon to
be Famous™ chicken finger franchise, continues to
grow in 2024. With a focus on strategic expansion and operational
excellence, Layne's has experienced an 11% increase in
same-store sales compared to the prior year and double-digit growth
in customer traffic.
"Layne's has always been committed to delivering exceptional
quality and service, and these numbers reflect our dedication to
maintaining that standard as we grow," said CEO Garrett Reed. "Our decision to concentrate on
opening new stores and refining our real estate strategy has paid
off. We're not just expanding; we're doing it thoughtfully and
strategically."
At the beginning of 2024, Layne's had 13 restaurants, and
interest from potential franchisees has surged. Despite this, the
company has chosen to pace its development, prioritizing quality
over quantity. This year, Layne's plans to open seven new stores,
including four in new territories: Ohio, Arkansas, Georgia, and Utah. Three of these new locations will debut
Layne's new prototype design, which focuses on enhancing efficiency
and customer experience.
"We've always leveraged second-generation sites, but as we
evolve, we're pivoting towards ground-up developments," said Chief
Operating Officer Samir Wattar.
"This transition allows us to create a consistent and superior
customer experience from the ground up, and it aligns with our
long-term growth strategy."
Layne's has sold a total of 226 units, with 10 leases signed and
another 12 in the early stages of development. The company's focus
on finding franchisees capable of developing new market plans
rather than merely backfilling existing spaces has been a key
driver of this success.
To support this expansion, Layne's has doubled the size of its
corporate office and facilities, moving to a state-of-the-art
training center. The company has also hired and promoted five new
members to its support team, ensuring that franchisees receive
unparalleled guidance and assistance.
"Our corporate infrastructure is designed to support our
ambitious growth plans," said Reed. "We've built a team that's not
just catching up with our franchisees but is ahead of the curve,
ready to support 40 units and beyond. This proactive approach sets
us apart in the franchise industry."
With a goal of opening 11 new stores by the end of the year,
Layne's is well-positioned to continue its momentum into 2025. The
brand's commitment to operational excellence and strategic growth
remains unwavering.
"We are excited about the future," said Wattar. "Our focus on
quality, from the franchisees we partner with to the locations we
develop, ensures that we're building a brand that will stand the
test of time."
To find out more information on costs to buy this franchise,
please visit
https://1851franchise.com/layneschickenfingers/info.
ABOUT LAYNE'S CHICKEN FINGERS
Founded in 1994 in College
Station, the original location became a Texas A&M legend known for its small-town
charm, friendly service, iconic chicken fingers and secret sauce.
While opening corporate locations across the Dallas-Fort Worth area, the leadership team
focused on fine tuning its operations and starting to
franchise.
Franchise opportunities range from $446,500 to $1,015,000 with different buildout options
available. Learn more about franchising here:
https://layneschickenfranchising.com/
Media Contact
Lauren Turner, Mainland,
3125263996, lturner@hellomainland.com, www.hellomainland.com
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SOURCE Layne’s Chicken Fingers