Donor Advised Funds Increase Annual Giving by 96%, Reveals New Chariot/K2D Strategies Five-Year Study With 20 Leading Nonprofits
2024年7月26日 - 12:37AM
ビジネスワイヤ(英語)
Chariot, the payments company dedicated to Donor Advised Fund
(DAF) giving, and K2D Strategies, the full-service direct response
fundraising and engagement agency, today released the inaugural DAF
Fundraising Report on the nonprofit experience with DAF
fundraising. The benchmark study shows the increasing effectiveness
of DAFs in enabling donors to give more, and more often. Non-DAF
donors who transitioned to using a DAF within the five years of the
study nearly doubled their yearly donations, increasing their
annual giving to the same organization by 96%.
The study documents historical giving data from 2019-23
collected from 20 leading nonprofits, analyzing over $10 billion in
fundraising from 78 million transactions. The American Cancer
Society, Susan G. Komen, March of Dimes, and the ACLU are among the
participating nonprofits selected to represent a wide range of
organizations varying in size, area of specialization, and
location.
The DAF Fundraising Report provides the first wide-scale
nonprofit perspective of DAF donations, offering new insight into
trends in DAF usage from 2019-23. The study outlines the growth in
DAF revenue and DAF donors relative to non-DAF revenue and donors –
as well as a first-of-its-kind insight into how DAF adoption
actually changes donor behavior.
Key findings include:
- DAFs are incredibly valuable for nonprofits: Once
someone starts giving from their DAF, their annual giving increases
by 96%.
- DAFs are the fastest-growing vehicle in philanthropy:
DAF Revenue is growing 214x
faster than non-DAF Revenue in the sample group.
- DAF donors are bucking the trend of declining donor
participation: DAF Donors have grown 79% while non-DAF donors have declined by
6%.
- DAF donors are “hiding” in donor files: At least
26% of current DAF donors were
already supporting that cause when they made their first DAF
gift.
- DAF donors are incredibly loyal: DAF donor retention
rates average 15 points higher
than non-DAF donors among participants.
“We have seen the amount and frequency of donations through DAFs
significantly increase, especially in the last five years,” says
Karin Kirchoff, Founder and President of K2D Strategies. “For
nonprofits, increased DAF usage in their donor base is one of the
biggest drivers of overall fundraising success. DAFs make it easier
for donors to manage and increase their philanthropy - ultimately
giving twice as much to their favorite causes."
"There’s no denying that Donor Advised Funds are transforming
the nonprofit landscape, offering a sustainable source of support
in today's challenging fundraising environment. At the IRC, we’ve
seen firsthand how DAFs empower us to reach those on the frontlines
of crisis, conflict and disaster more effectively, thanks to larger
and more frequent contributions, so we are delighted to see that it
benefits so many throughout the nonprofit ecosystem,” says Carlos
Pena, Director of Donor Advised Funds for the International Rescue
Committee.
“We know that giving is an essential part of everyday personal
finance. When you use DAF as a dedicated giving account, you give
so much more,” says Salomon Serfati, Co-Founder and Chief Executive
Officer at Chariot. “The DAF Fundraising Report brings home how
DAFs can inspire a change in donor behavior. DAFs inspire more
purposeful giving where donating is seen as less of an expense and
more of an investment in a meaningful nonprofit.”
To obtain a copy of the DAF Fundraising Report, please visit
Chariot’s website.
About Chariot
Chariot is the payments company dedicated to Donor Advised Fund
(DAF) giving. DAFpay, Chariot’s 3-click DAF payment option, allows
donors to give with their DAF anywhere they are inspired to give
online. This enables donors to use their DAF in more places, more
often, and unlocks more DAF gifts with better information for
nonprofits. Chariot powers direct DAF payments for many of the
largest nonprofits in the country, such as the American Cancer
Society, Memorial Sloan Kettering Cancer Center, and the Michael J.
Fox Foundation.
About K2D Strategies
K2D Strategies works exclusively with nonprofits making the
world a better place with a simple approach: deliver impactful
engagement and development strategies and provide extraordinary
client services. K2D Strategies offers award-winning, full-service,
data-driven, integrated, online and offline direct response program
management for nonprofits including the Center for Reproductive
Rights, Save the Redwoods League, and Make-A-Wish America.
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