Inmar Intelligence Expands Partnership with Northeast Grocery Inc. to Build New Comprehensive Retail Media Network
2024年7月24日 - 2:00AM
Inmar Intelligence, a leading data and technology company, today
announced it is expanding its partnership with Northeast Grocery
Inc. (NGI), the parent company of Price Chopper/Market 32 and Tops
Friendly Markets (Tops). Together, Inmar and NGI will launch
Northeast Grocery Shopper Link, an omnichannel retail media network
that will provide increased scale and customization tools for
advertising and media activations across NGI’s nearly 300 stores
and highly engaged loyalty audience throughout the Northeast. Inmar
Intelligence, Price Chopper and Tops have partnered since 2012
across a multitude of digital coupon and media offerings including
the introduction of Tops Shopper Link in 2021. In this expanded
partnership, Northeast Grocery Shopper Link will utilize Inmar’s
Managed Service and Self-Service buying models. This includes
Inmar’s Self-Service Offer Media tool, which allows advertisers to
launch an offsite media campaign, driving awareness of digital
coupons within minutes through an intuitive user interface that
auto-generates campaign creative by pulling in offer details to set
up the campaign.Northeast Grocery Shopper Link will provide
comprehensive and automatic cross-channel reporting and real-time
campaign performance tracking for a collaborative and transparent
retail media network experience. In regards to the ongoing partner
relationship, Rob Weisberg, President, Inmar MarTech Solutions at
Inmar Intelligence said, "Our mission is clear: to elevate the
shopping journey through innovative solutions and amplify the
overall value and efficacy of retail media, in turn delivering more
savings and relevant experiences for shoppers. Over time, we've
proudly facilitated digital coupon services and both onsite &
offsite media solutions with Tops, as well as digital coupon
services with Price Chopper/Market 32. Our expanded partnership
with Northeast Grocery will bring tangible benefits for
advertisers, and above all, for their valued customers."Inmar
Intelligence continues to lead the industry in innovative retail
media solutions by elevating brand advertising investments and
reaching shoppers with consistent, relevant messaging across the
shopper journey. Inmar provides the technology platform and
services behind 30+ retail media networks globally, including the
partnership with NGI. The launch of Northeast Grocery Shopper Link
reinforces Inmar Intelligence as the go-to retail media partner for
retailers looking to accelerate their media strategies.“We are
excited to announce our collaboration with Inmar Intelligence to
enhance the Northeast Grocery Shopper Link Digital Media Network.
This expanded partnership, encompassing Tops & Price
Chopper/Market 32, underscores our commitment to delivering
unparalleled value to our customers, who remain our foremost
priority”, said Diane Colgan, Senior Vice President of Marketing at
NGI. “This innovative product offering, complemented by Inmar’s
Self-Service Ad Technology, empowers brands of all scales to engage
with Tops & Price Chopper/Market 32 shoppers effectively. We’re
energized to advance these efforts that connect customers with our
brand partners, ultimately catering to their families' diverse
needs.”The partnership secures NGI's commitment to enhancing
digital media offerings and serves as a foundation for growing
digital engagement amongst their shoppers. With an expanded digital
media presence, advertisers will gain the opportunity to precisely
strategize their campaigns across each of NGI’s retail banners,
leveraging shopper insights and ensuring a seamless customer
journey. Inmar enables retailers like NGI to provide brands more
media buying power, integrated insights, automated workflows and
greater access than ever before to their shoppers. To learn more
about Inmar Intelligence’s retail media capabilities, visit
inmar.com.
About Inmar IntelligenceThrough
curiosity and the intelligent use of data and technology, we make
businesses smarter to improve consumers’ lives. As a trusted
partner to brands and retailers for over 40 years, we design, build
and operate reliable, dynamic, personalized media and incentives
solutions to create greater efficiencies and enable connections
that unlock the potential of sophisticated marketplaces and help
shoppers save billions. For more information about Inmar, please
follow us on LinkedIn and Facebook, or call (866)
440-6917.
About Northeast Grocery Inc.Based in
Schenectady, N.Y., NGI is the parent company of Price
Chopper/Market 32 and Tops Friendly Markets LLC, which collectively
operate nearly 300 supermarkets across New York, Massachusetts,
Vermont, Connecticut, Pennsylvania, and New Hampshire and employ
more than 30,000 associates/teammates. NGI is No.49 on The PG 100,
Progressive Grocer’s 2024 list of the top food and consumables
retailers in North America.
Kris Beutel
Inmar Intelligence
+1 (206) 669-3641
kris.beutel@inmar.com