The Knot Worldwide Welcomes Simply Eloped Into Its Portfolio of Brands
2024年7月8日 - 6:00PM
ビジネスワイヤ(英語)
Acquisition expands offerings for couples
seeking a streamlined and personal experience for smaller
celebrations
The Knot Worldwide, a leading global marketplace and family of
brands championing celebration, today announced it has acquired the
business of Simply Eloped, the go-to online platform for elopements
and microweddings in the U.S. Simply Eloped has helped thousands of
couples plan hyper-personalized and intimate celebrations through
its technology platform and wedding vendor network. The acquisition
furthers The Knot Worldwide’s mission to support all couples as
they plan their unique weddings, including those opting for smaller
or more intimate celebrations.
Founded in 2016, Simply Eloped allows couples to purchase
customized elopement and microwedding packages, ranging from $450
to $5,500. The company’s intake, vendor management and booking
platform delivers a streamlined yet highly personal customer
experience, simplifying what has historically been a complex
purchase. Simply Eloped then leverages its community of more than
750 wedding professionals to source and match with couples,
delivering confirmed bookings to these vendors. Elopements
typically have up to 15 guests, while microweddings can include up
to 50 people, with services currently available in over 30 unique
destinations.
“We were excited when the Simply Eloped team proposed the idea
of an acquisition to join our family of brands, as we have long
admired the business,” said Tim Chi, Chief Executive Officer of The
Knot Worldwide. “We strive to be the go-to platform for all
couples, no matter their wedding size, style, budget or location.
Today's microwedding and elopement couples are increasingly seeking
to personalize their celebrations. We are combining forces with
Simply Eloped to provide these couples the end-to-end support and
talented vendor network they need to make their dreams a reality,
while introducing new business opportunities for vendors.”
All Simply Eloped employees have joined The Knot Worldwide,
including the founder, Janessa White. Simply Eloped will continue
to function as an independent brand led by White, within The Knot
Worldwide’s portfolio of leading brands.
“Joining The Knot Worldwide marks an exciting new chapter for
Simply Eloped,” said Janessa White, Director and General Manager of
Simply Eloped. “For us, weddings are all about celebrating the
unique love story of each couple, free from outside pressures.
Whether it’s a quiet moment in the mountains or a lively
celebration, our mission has always been to empower couples to
embrace what feels right for them. I'm proud of what we've achieved
at Simply Eloped over the past 8 years, and we remain the best
elopement and microwedding platform in the U.S. With The Knot
Worldwide’s support, we can now reach even more couples and offer
our personalized approach to wedding planning on a larger scale.
I'm confident that together with The Knot Worldwide, we'll continue
to innovate and provide couples with unforgettable wedding
experiences."
To learn more about Simply Eloped, visit the website linked
here.
About The Knot Worldwide
In more than 16 countries around the world, The Knot Worldwide’s
global family of brands enables our communities to celebrate the
moments that make us. At the core of the TKWW business is a leading
global online wedding marketplace, connecting couples with local
wedding professionals and a comprehensive suite of personalized
wedding websites, planning tools, invitations and registry services
that make wedding planning easier for couples. The company's
wedding planning services are offered through its global wedding
brands, including The Knot, WeddingWire, Bodas.net, Hitched.co.uk
and Matrimonio.com. TKWW also supports parents through the
pregnancy and parenting journey with content and tools on The Bump,
and helps communities plan other important life celebrations
through The Bash.
The company is headquartered in Chevy Chase, Maryland with
offices throughout the United States, Europe and Asia. Check out
The Knot Worldwide on LinkedIn.
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version on businesswire.com: https://www.businesswire.com/news/home/20240708208200/en/
PR Contact Anni Jones Director of Corporate
Communications at The Knot Worldwide ajones@theknotww.com