ABU DHABI, UAE, March 28, 2024 /PRNewswire/ -- Trip.com Group has
announced record bookings in Abu
Dhabi, exceeding 57,000 room nights over the past 12
months.
Following a strategic partnership signed at the Arabian Travel
Market last year, Trip.com Group's comprehensive portfolio of
travel brands, including Ctrip, Trip, Skyscanner, Travix, and
MakeMyTrip, has been enticing visitors worldwide to visit
Abu Dhabi and promoting the UAE
capital as a top travel destination across markets in Asia and Europe.
On Trip.com Group's multiple travel platforms, over 300 million
impressions were achieved for Middle
East-related content, signalling burgeoning interest in this
region among travellers.
At a meeting held in Abu Dhabi,
Trip.com Group's Chief Marketing Officer, Bo Sun, met Abdulla
Yousuf, DCT Abu Dhabi's Director of International
Operations, and his team responsible for APAC and China markets. They reviewed the success of
past campaigns, as well as engaged in in-depth discussions about
the development of the Middle East
travel market, with a focus on Abu
Dhabi.
The two parties further discussed upcoming plans for 2024,
highlighting the strategic importance of the outbound China market. From 2022 to 2023, outbound
travel orders across all products from Chinese travellers to the
United Arab Emirates surged by
more than threefold, year-over-year.
Mr Sun also expressed enthusiasm and a strong desire to
strengthen cooperation with DCT Abu Dhabi to achieve shared goals
in the future.
"We are thrilled to promote the charming destination of
Abu Dhabi, as well as other
Middle East destinations. Given
the pivotal role of tourism in driving the region's economic
growth, we must bolster collaboration in the region. By doing so,
we can ensure that we capitalise on the growing global
interest in the Middle East and
foster greater success alongside our partners."
Trip.com Group is set to expand into the Middle East, with plans to open a regional
office already in the works. With its strategic partnerships and
enhanced cooperation, Trip.com Group aims to cater to the needs of
Middle Eastern consumers, solidifying its position as a dominant
force in the region's travel industry.
About Trip.com Group
Trip.com Group is a leading global travel service
provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group helps travellers around the
world make informed and cost-effective bookings for travel products
and services and enables partners to connect their offerings with
users through the aggregation of comprehensive travel-related
content and resources, and an advanced transaction platform
consisting of apps, websites and 24/7 customer service centres.
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,
Trip.com Group has become one of the best-known travel groups in
the world, with the mission "to pursue the perfect trip for a
better world".
Find out more about Trip.com Group here. Follow us on X,
Facebook, LinkedIn, and YouTube.
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