HENDERSON, Nev., June 11, 2012 /PRNewswire/ -- (OTCQB: RARS)
Rarus Technologies Inc. ("Rarus") announced it has started
development of a self-serve advertising platform. The revenues for
US online advertising in 2011 were $32.03
Billion and are expected to be $39.5
Billion this year
(http://www.emarketer.com/PressRelease.aspx?R=1008788). "Brand
marketers recognize that their messages need to be where their
consumers are spending time and that is increasingly in digital
media," said Manfred Ruf, President
of Rarus. "Digital marketing has delivered the kind of results that
have made more marketers stand up and take notice, as these latest
numbers clearly demonstrate."
"The timing for Zngle.com is perfect as more marketers are
starting to believe in advertising their brands on social networks.
With completion nearing of Zngle's proximity coupon builder, which
will be integrated with the self-serve ad platform to enable
business to target who receives their coupon, puts us in a good
position to generate revenues. If we are able to sell all banner ad
inventory, we would generate over $4.00 per member in page view revenues,"
continued Mr. Ruf. "In the social media space the average
user opens up about 15 pages per visit. Zngle's task will be to
deliver ads on every page that is viewed to maximize revenue on a
per user basis. This ad sales approach will address some of the
difficulties faced by other Social Media platforms in the past,"
Ruf concluded.
You can follow Zngle business development at www.zngle.com. Be
sure to watch our video on the home page and experience the Zngle
platform yourself.
About Rarus Technologies Inc. and Zngle, Inc.
Rarus Technologies Inc. was incorporated in 2010 and is an
emerging technology company focused on establishing an innovative
business model intended to bridge cutting-edge social media and
e-commerce into a marketplace that connects friends, family,
consumers, and vendors in new and exciting ways. In May, 2012,
Rarus Technologies Inc. incorporated Zngle, Inc. as the primary
subsidiary and operations base for the Zngle.com licensed internet
platform. Zngle.com is designed be a centralized Internet portal
and next-generation social media website that incorporates
voice/text messaging, video email, and mobile technologies to allow
consumers to access real-time information about various products
and services through augmented proximity reality search
features.
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SOURCE Rarus Technologies Inc.