HENDERSON, Nev., May 18, 2012 /PRNewswire/ -- Rarus
Technologies Inc. (OTCQB: RARS) ("Rarus") is pleased to provide
insights on a plan to ensure the protection of their Zngle Mobile
App Distribution and Monetization Strategy.
Many Social Media companies are left in a quandary as to how to
monetize their Mobile Apps. Moreover, some are reluctant in
developing Mobile Apps for their social media network as selling
ads space for Mobile Apps is very limited due to the smaller screen
size on mobile phone, which can radically affect their revenue
model. However, they also recognize the significant trend that an
increasing number of social media subscribers are now turning more
and more to their mobile phone to access their favorite social
media network and social media companies want to capitalize on this
trend and increase their user base.
Zngle found a solution to this problem through an innovative
strategy and is currently in the process of applying for a Method
Patent.
Mr. Manfred Ruf, CEO of Rarus
Technologies explained, "As we wait for approval from Apple for our
Mobile App, we are also in the process of protecting our
Monetization Strategy because we view our Mobile App as a
significant asset and project its launch will allow Zngle to grow
rapidly. With a recent report released which revealed that a
majority of people are accessing and browsing their social media
sites using a mobile phone, the absence of ad space sales on mobile
devices could be causing huge revenue losses for social media
companies
(money.cnn.com/2012/05/10/technology/facebook-mobile-users/index.htm).
We believe our strategy of patenting our Mobile App will mitigate
this problem."
Mr. Ruf continued, "We are also currently in communication with
one of the biggest Mobile App distributors Tapjoy Inc.
(www.tapjoy.com), and are looking at potentially acquiring their
services for the purpose of attracting more Zngle users and
building our membership base. We are now in the early stage of
negotiation and are continuing with our due diligence to ensure
Tapjoy can offer the right solution for us."
"With respect to the platform developments, we are extremely
pleased with the fast progress we've made and the performance
testing of the Zngle.com platform. We are looking to add the
majority of the functionality upon approval from Apple. We are
using this phased implementation, because if we were to enable all
the features now, it could prolong Apple`s testing and potentially
delay the approval process," added Mr. Ruf.
Rarus Technologies is also finalizing the expansion of a senior
management and development team to launch, promote, and maintain
the Zngle.com platform and Rarus expects to make several
significant appointments in the near future. Further updates
regarding Zngle.com and other Rarus Technologies business
developments will be made as additional information becomes
available.
About Rarus Technologies Inc. and Zngle, Inc.
Rarus Technologies Inc. was incorporated in 2010 and is an
emerging technology company focused on establishing an innovative
business model intended to bridge cutting-edge social media and
e-commerce into a marketplace that connects friends, family,
consumers, and vendors in new and exciting ways. In May, 2012,
Rarus Technologies Inc. incorporated Zngle, Inc. as the primary
subsidiary and operations base for the Zngle.com licensed internet
platform. Zngle.com is designed be a centralized Internet portal
and next-generation social media website that incorporates
voice/text messaging, video email, and mobile technologies to allow
consumers to access real-time information about various products
and services through augmented proximity reality search
features.
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SOURCE Rarus Technologies Inc.