HONG KONG, May 15, 2014 /PRNewswire/ -- IBM (NYSE: IBM)
today announced that Television Broadcasts Limited (TVB, SEHK:0511)
is adopting IBM's cloud-based Social Media Analytics technology to
greatly increase insight into audience attitudes expressed through
comments posted across a wide range of social networks and online
forums. This will enable the company to better understand the
impact of its programming and monitor its reputation as a Hong Kong
TV broadcast license holder.
TVB is the first company in Hong
Kong to use IBM Social Media Analytics, which is capable of
analyzing billions of publicly available social media comments and
providing the results in configurable, easy-to-understand charts
and dashboards. By generating predictive analysis and actionable
intelligence, TVB is positioning itself to drive greater value from
its marketing campaigns, discover new opportunities and proactively
address problems.
Established in 1967, TVB is Hong
Kong's leading television station. It provides five free
entertainment and news channels, and a pay TV service that offers
subscribers over 40 local and international channels to
Hong Kong viewers. It has also
expanded its business beyond Hong
Kong since the 1970s, delivering service and programs
through different channels and in diverse formats to Mainland
China, Taiwan, Malaysia, Singapore, Australia, North and South America, and Europe.
As TV viewing expands into digital and new media platforms, TVB
launched its web service myTV in 2008 and the myTV mobile app in
2011, both with great success. Earlier this year, TVB also launched
its pay view-on-demand GOTV service. All of these online efforts
aim to extend content outside of the home, in particular, for the
younger generation who are used to watching what they want, at
anytime and on any device.
Using IBM Social Media Analytics, TVB will also deploy IBM DB2
with BLU Acceleration on IBM POWER Systems together with IBM Cognos
software, to mine more than three decades of program ratings data
and unearth correlations between this data and social media "buzz."
This will enable TVB management to understand the trends of media
consumption habits.
Social media data, when combined with internal criteria and
traditional performance metrics, will provide rich insights about
the market that can be gleaned for smarter decision making.
In addition, the cloud-based delivery option will allow TVB to
quickly reap benefits regardless of any capacity constraints.
"The new integrated data warehouse and social media analytics
platform has huge implications for audience research and our
commercial strategy going forward. While traditional TV ratings
research will continue to be important, it must be augmented by
social media intelligence," said KC Leung, senior manager,
Marketing Research & Information Department, Television
Broadcasts Limited. "The solutions that IBM is delivering will
enable TVB to fully embrace this and become more precise, agile and
responsive to the opinions of our audience and needs of our
advertisers. Social media analytics will also be a very useful
enhancement to our on-going process of stakeholder engagement."
"Our Social Media Analytics solution helps TVB go way beyond
mere social media listening," said Samson
Tai, IBM Distinguished Engineer and chief technologist,
Innovation Network, IBM Hong Kong. "Being able to capture and
analyze all of this consumer data means TVB can act on newly
discovered insights to understand viewership behavior and sentiment
and more effectively manage its online reputation."
The new data warehouse is built on IBM DB2 with BLU
Acceleration, a technology that speeds analytics and reporting
through next generation in-memory columnar processing and provides
an extremely efficient way to find relevant data. The data
warehouse and business intelligence (BI) system will enable TVB to
fully leverage its archive of rating data, pulling in social media
data to find correlations that – in the age of on-line, on-demand
video consumption – is going to become a very important part of the
commercial proposition for TVB.
About TVB
Television Broadcasts Limited, commonly
known as TVB, was established in 1967 and is the first wireless
commercial television station in Hong
Kong. With its headquarters in Hong Kong, TVB provides round-the-clock
entertainment channels and news service to over 7 million
Hong Kong viewers, and operates an
international licensing and distribution business. Today, TVB has
over 4,600 staff and artistes worldwide. For more information
visit: http://corporate.tvb.com/
About IBM Big Data and Analytics
IBM has established
the world's deepest portfolio of Big Data and Analytics
technologies and solutions, spanning services, software, research
and hardware. Today, more than 400 IBM mathematicians and 6,000
industry solution business partners are helping clients use big
data to transform their organizations. Additionally, IBM secured
1,500 Big Data and Analytics-related patents in 2013 alone, and
continues to engage and build solutions and skills across a broad
community of 1,000 university partnerships, 135,000 Big Data
University enrollments and a worldwide network of nine Analytic
Solutions Centers.
For more information about IBM Big Data & Analytics, visit
http://ibm.co/bigdataanalytics and
http://www.ibmbigdatahub.com/.
Follow IBM Big Data & Analytics on Twitter @IBMbigdata and
@IBMAnalytics.
For more insights on Big Data & Analytics visit IBM's
Smarter Planet blog.
About IBM
For more information about IBM Hong Kong, go
to: www.ibm.com/hk
Media Contact(s):
Florence
Ma
IBM China/Hong Kong Limited External Relations
Tel: (852) 2825 7626
Email: maky@hk1.ibm.com
Hanna Smigala
IBM U.S. Media Relations
Tel: 1 (203) 720-342-5343
Email: smigala@us.ibm.com
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SOURCE IBM