LONDON, September 8, 2014 /PRNewswire/ --
- A new Nissan-commissioned survey shows that 66% of UK adults
surveyed consider a sense of adventure as an attractive trait in a
potential partner
- The survey of 2,097 UK adults also reveals that adventure
leads to a happier (70%) and healthier (69%) life
- Research marks the launch of the '#XTrailAdventure'
competition
Fed up of being single? New research from Nissan shows 66% of UK
adults surveyed consider a sense of adventure as an attractive
trait in a potential partner.
(Photo:
http://photos.prnewswire.com/prnh/20140908/705363-a1-INFO )
(Photo:
http://photos.prnewswire.com/prnh/20140908/705363-a2-INFO )
The survey, which interviewed more than 6,250 people across five
European countries*, was commissioned by the car manufacturer as it
launches its '#XTrailAdventure' competition. It found that not only
do Brits see adventure as being a positive asset when looking for a
partner, it also leads to a happier (70%) and healthier (69%)
life.
More than two-thirds (66%) of Briton's surveyed already actively
seek adventure and yet three-fifths (61%) of those polled admitted
that they would actually like to be more adventurous in their
everyday life.
To coincide with the competition to find the most adventurous
people in Europe, Nissan has
worked with psychologist, Matt
Walker, who has identified the perfect formula for
adventure:
Adventure = F (P + Ue + Gc + Pm) -
O**
F Fun
P Passion
Ue Unique experience
Gc Great companionship
Present in the
Pm moment
O The ordinary
Matt Walker, who is also a
world-class mountain climber, comments: "The true meaning of
adventure can be different for everyone but this formula highlights
that whether it's a night's camping or trying out a new sport,
adventure is a key element of human experience that we can all
engage in - one that can make us all happier and healthier.
"It is clear from the research that leading a more adventurous
lifestyle is not only enjoyable but can also be beneficial for your
health and wellbeing, ultimately, making you a happier person."
With nearly half (47%) of those asked defining adventure as
'doing something that they've never done before', the main goal for
seeking adventure is 'excitement and enjoyment' (54%) followed by a
third (33%) of adults looking to 'escape the everyday'.
However, the research found that people may be holding back from
being an adrenaline junkie as more than half (51%) feel that money
is limiting the thrill factor, followed by fear (31%).
Matt explains "The challenges of adventure reward us with a more
realistic perspective on the rest of our lives. While ordinary life
can sometimes feel difficult, engaging in adventure increases our
ability to handle everyday life's ups and downs.
Additionally, adventure offers an opportunity to bring your
best self forward and increases confidence."
The YouGov survey was conducted to launch the '#XTrailAdventure'
competition, which offers people the chance to win an adventure of
a lifetime to the Himalayas. To find out more information about how
to enter, visit: http://www.nissan.co.uk/xtrailadventure.
On average, across the five countries surveyed, seven in ten
(71%) Europeans agreed that people who have a sense for adventure
are more desirable; compared to 84% in Italy and only 66% in the UK. Whilst:
- Brits are more likely to want to be more adventurous in their
everyday life (60%) compared with Germans (36%)
- 78% of Spaniards actively seek adventure compared with 66% of
the UK and the European average of 69%
- For 59% of Europe the main
motivation for seeking adventure is 'excitement and enjoyment';
followed by 45% of people wanting to 'escape normal life'
"It is essential for people to weave an element of
excitement into their lifestyle that lets them escape from the
everyday," comments Bastien Schupp -
Vice President Marketing, Nissan Europe. "Ultimately, the most
important factor for adventure is enjoyment, so that should be the
priority when deciding. The new Nissan X-Trail is aimed at
adventure seekers and has been designed to make exploring even
easier."
The new X-Trail combines Nissan's acclaimed 4x4 heritage with
fresh ideas and technologies inspired by the brand's
ground-breaking crossover models. Together they form a car that
redefines the compact SUV segment. The all new X-Trail combines
Nissan's innovative technology with class-leading crossover
design.
**Definitions from formula:
Adventure = F (P + Ue + Gc + Pm) -
O
Passion - Intense enthusiasm that energises, yields curiosity and brings out
your best performance
Unique experience - A memorable occasion with uncertain outcome
Great companionship - Friends, family and colleagues that challenge and
support you to perform at your best
Present in the moment - The opportunity to fully engage in the activity
without distraction
The ordinary - Routines and patterns that are comfortable, familiar and have a
predictable outcome
Fun - Adventure consists of two types of fun; the proportions are fluid and
individual.
- Type I fun - Making the most out of the present. This type of fun has a low
commitment level, details of the experience are hazy, months or years later
- Type II fun - Requires determination, humour and grace to get you through
the experience. You are rewarded with an indelible memory that shifts your
perspective, sense of well-being and gratitude to those around you
Notes to Editor: All figures, unless otherwise stated,
are from YouGov Plc.
*Total sample size was 6,256, from the UK (2,097) Germany (1,065), France (1,034), Italy (1,021), and Spain (1,041).
Fieldwork was undertaken between 12th - 22nd August 2014. The survey was carried
out online. The figures have been weighted and are representative
of all adults (aged 18+) in each country. An even weighting was
applied to each country to find a 'European Average'.
Full T&Cs for the '#XTrailAdventure' competition can be
found here:
http://www.nissan.co.uk/GB/en/x-trail-adventure-terms-and-conditions.html
About Nissan in Europe
Nissan has one of the most comprehensive European presences of
any overseas manufacturer, employing more than 14,500 staff across
locally-based design, research & development, manufacturing,
logistics and sales & marketing operations. Last year Nissan
plants in the UK, Spain and
Russia produced more than 635,000
vehicles including mini-MPVs, award-winning crossovers, SUVs,
commercial vehicles and the Nissan LEAF, the worlds most popular
Electric Vehicle with 97% performance satisfaction and 95% of
customers willing to recommend the car to friends. Nissan now
offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the
number one Asian brand in Europe.
About Matt Walker
Matt is the managing director and founder of Inner Passage
(http://www.innerpassage.net). He connects more than twenty years
of international mountain guiding experience with a Master's in
Psychology and Behavioral Science to facilitate expeditions and
workshops, deliver keynotes, and support team and individual
development. Matt and Inner Passage have worked extensively with
Amazon.com, Microsoft, Marriott, YPO, Novo Nordisk, and a host of
organizations seeking leadership development and high performance
professional development. Matt is a certified rock instructor by
the American Mountain Guide Association. He lives with his family
in the Methow Valley, Washington,
USA.
Lindsey Reaney
+44(0)20-8939-7752
lindsey@performancecomms.com