Madison Ave. Media, Inc. (OTCBB: KHZM), a leading global digital marketing company, today announced the addition of top industry advisor to the home environment sector, Paul Friederichsen, also President of Brand Biz, as channel partner in the surfaces and floor coverings category. Friederichsen directed the brand design for Home Depot's TrafficMASTER brand, the firm's most successful proprietary launch. He now manages the brand across the US and Canada.

His marketing experience with leading advertising agencies including Saatchi & Saatchi and McCaffery and McCall, led him to create extensive programs for Jenn-Air Appliances, Dixie Crystals Sugar, ITT Technical Institutes and RCA Electronics. Friederichsen's flooring experience includes brand marketing for Milliken, Formica, Stanton Carpets, Dixie Group, Crossville, Florim, Beaulieu of America and the Carpet and Rug Institute.

Friederichsen is a leading marketing expert regularly appearing on Floor Radio and TalkFloor.com, and where Madison Ave. Media executives Kevin Taylor and Tim Ransom were interviewed. People in the north Georgia/Dalton area and Chattanooga listen to Floor Radio weekdays on News/Talk 1230 WBLJ. Dalton, GA is known as "The Carpet Capital of the World." Their interview can also be heard on TalkFloor.com starting May 2, 2011. Friederichsen also serves on the Surfaces Educational Advisory Council and speaks at Surfaces and Coverings flooring trade shows.

"We're thrilled to combine Paul's talent with our products, and see a tremendous opportunity," states Jim Lindsey, President and Vice Chairman, Madison Ave. Media. "Paul is the proven and respected 'go-to-guy' in the home environment channel."

About Madison Ave. Media Madison Ave. Media, Inc. is an advanced digital media company that provides products and services that connect traditional media with digital and organic media exposure opportunities. Our integration of branding, marketing and communications into the ever changing digital media space includes extensive data base aggregation and targeting, forward looking mobile messaging capabilities, highly deliverable e-mail service solutions, evolving digital media technologies including Social Media and Search Engine Marketing plus business intelligence analysis systems that keep client promotional objectives on target and on budget.

Notice Regarding Forward Looking Statements -- This press release includes forward-looking statements that involve a number of risks and uncertainties, including the success of the products in commercializing and developing. Further, the risks involve the ability of the Company to raise capital to fund its operations and the capital requirements for the development and marketing of its products. Investors are encouraged to review the risk factors listed or described from time to time in the Company's filings (10K) with the Securities and Exchange Commission.

For additional information on Madison Ave. Media, Inc. please go to www.madisonavemedia.com or contact Frank Bradley 561-549-3133 fbradley@madisonavemedia.com

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