BELLEVUE, Wash., June 11, 2015 /PRNewswire/ -- HTC, a
global leader in innovation and design, today unveiled its
exclusive Limited Edition HTC One M9 INK
handset, created in collaboration with worldwide fashion icon and
supermodel Jourdan
Dunn.
Tapping into the fashion world's passion for body art, the HTC
One M9 INK is the first of its kind and delivers a body
art-inspired one off illustration which is engraved onto the back
of the phone. The handset and first-look imagery of Jourdan, taken
by leading fashion photographer Matt Irwin (Vogue Russia, Vogue Japan, Vogue UK, Vogue France,
Dazed and Confused, i-D), were today revealed at a global
launch event in London. A limited number of the handsets
are available to buy for customers who register their interest at
www.htc.com/US/ink.
Taking inspiration from the HTC One M9's brushed metal two tone
finishes (gold on gold and silver on gold) the HTC INK design has
also been recreated in temporary metallic body art, which Jourdan
models in the Matt Irwin images, playing into this year's hottest
fashion and beauty trend.
A ground-breaking star of international high fashion runways,
advertising campaigns and magazines, with a personal love of body
art, Jourdan worked in partnership with leading artist Cally-Jo,
who was responsible for Rihanna's henna-style hand inking, to
create the first ever HTC INK design. Using the 'language' of
body art, the bespoke design is a unique expression of Jourdan's
feelings about the new chapter in her career, her excitement over
her new upcoming creative design projects, and being able to
express her individual style through her partnership with HTC.
On the handset unveiling, Jourdan said: "Body art is an
important part of my look and, as I don't go anywhere without my
phone, it makes perfect sense to combine the two to create a
uniquely personalized accessory. The opportunity to work with a
brand that is famous for design and to put my own creative stamp
onto a beautiful looking handset was something that really
appealed, with the HTC One M9 INK really capturing my
personality."
HTC's CEO Cher Wang said: "The
way your smartphone looks is just as important to your personal
style as your bag, jewelery and even your body art. HTC leads
the way in inspiring innovative design to provide the ultimate
experience in personalization, so we wanted to be the first brand
to bring this level of individuality to our handsets. The HTC
One M9 is our most beautiful handset yet and HTC INK reflects our
commitment to best in class design by working with inspiringly
creative people like Jourdan."
HTC INK is a Limited Edition campaign which sees bespoke
celebrity body art designs engraved onto exclusive runs of HTC's
family of premium HTC One handsets.
More information on HTC INK is available at
www.htc.com/US/ink. Consumers can register
their interest in purchasing a Limited Edition HTC
One M9 INK handset
at www.htc.com/US/ink.
About HTC One M9
The newest flagship in the globally acclaimed HTC One family,
the HTC One M9 is HTC's most personal, beautiful and powerful
smartphone yet. A classic yet timeless celebration of beauty and
elegance, it combines style, personalization and performance and,
with a number of high-end features, is perfectly designed for those
who aspire to a brilliant life.
Interpreting Jourdan Dunn's
HTC INK design
The open hand and eye symbolise the need for protection and
strength, while still being open and approachable in personality
and style. The natural leaf-elements and patterns around the
outside of each visual reflect the growth in creativity that she is
feeling at this time, while the sun and moon together indicate
balance and harmony in her character.
Notes to editors
Twitter: www.twitter.com/htcusa
Facebook: www.facebook.com/htcusa
About Jourdan
Dunn:
Beautifully outspoken, Jourdan's career has always defied the
odds. She has fearlessly championed diversity within the
fashion industry and recently won herself a British Vogue
cover and Burberry contract – to add to her Maybelline
contract, her cooking show Well Dunn with Jay Z's Life & Times,
the coveted spot on Victoria's
Secrets runway, and campaigns with CK, DKNY, Hilfiger, Balmain, YSL
Beauty and TopShop. At 19 she had her son Riley. Now
aged five, and diagnosed with Sickle Cell Anaemia, Jourdan has
become an ambassador of the Sickle Cell Disease Association of
America, lending her voice to raise awareness and funds for
research.
About HTC
HTC Corporation aims to bring brilliance to life. As a global
innovator in smart mobile devices and virtual reality technology,
HTC has produced award-winning products and industry firsts since
its inception in 1997, including the critically acclaimed HTC One
and HTC Desire lines of smartphones. The pursuit of brilliance is
at the heart of everything we do, inspiring best-in-class design
and game-changing mobile experiences for consumers around the
world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.htc.com.
Photo - http://photos.prnewswire.com/prnh/20150611/222391
Photo - http://photos.prnewswire.com/prnh/20150611/222392
Logo - http://photos.prnewswire.com/prnh/20140827/140427
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SOURCE HTC