HONG KONG, Sept. 6, 2012 /PRNewswire/ -- The Peninsula
Hotels, Asia's oldest hotel brand,
today ushered in a new era with three landmark debuts, the launch
of "Peninsula Moments," a new multi-million-dollar global brand
campaign, the new PenCities online travel journal and a
HK$450 million revitalization of its
flagship hotel, The Peninsula Hong Kong, featuring advanced in-room
technology that will set new standards of guest
personalization.
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Peninsula Moments
Conceived and developed in house, the global campaign showcases
the magic that The Peninsula brings to its guests using
photography, video and behind-the-scenes footage, with each image
and scene telling a story. Moments and memories to remember, each
reflecting an authentic sense of destination, are brought to life
with images of stunning architecture, thoughtful service and the
genuine desire of Peninsula staff to showcase the very best of
their cities.
"As one of the world's oldest hotel groups, Peninsula icons
throughout our hotels showcase the brand's heritage, personal
service and continued commitment to inspire, surprise and delight,
and these new images and videos capture this spirit perfectly,"
said Peter C. Borer, Chief Operating
Officer.
Audiences can see Peninsula Moments in print, online and tablet
versions of top luxury, lifestyle, travel and business magazines
worldwide beginning in September. The first two in a series of 10
90-second films were unveiled today on
www.youtube.com/thepeninsulahotels. Subsequent films to be released
from September 2012 through
March 2013 will transport viewers to
each of the nine cities where Peninsula has hotels.
To capture "Peninsula Moments," Peninsula tapped Russel Wong, a
Singapore-based photographer known
for his celebrity portraits and his photography for major motion
pictures such as Underworld, Crouching Tiger, Hidden Dragon,
Hero and The House of Flying Daggers.
"I wanted it to appear very narrative, almost like scenes from a
movie," said Wong. "I tried to inject a romantic notion into the
overall campaign, and hopefully it's all uniquely Peninsula."
Complementing the still photography are the films produced by
Ridley Scott Associates and directed by Jean-Claude Thibaut and
Antony Crook, whose previous work has included videos for
Louis Vuitton, Hermes and Boss. Each
film evokes a sense of destination and luxury, inspiring the viewer
to see Peninsula destinations as never before through scenery and
music.
"My main objective was to amaze the audience with real stories
and authentic moments to capture the overall magic of The Peninsula
Hotels, fueled by the staff's genuine desire to inspire, with their
unique approach to their work giving an original view on each
city," said Thibaut.
Peninsula fans can go behind the scenes of each shoot by
connecting with the brand at www.peninsula.com/moments,
www.youtube.com/thepeninsulahotels and on each hotel's Facebook
page. "The Making of Peninsula Moments" tells the story of each
scene through photos, videos and interviews that highlight what
makes Peninsula unique.
PenCities Online Luxury Lifestyle Journal
Travelers planning a visit to any Peninsula destination can
access insider travel and lifestyle information in the new
PenCities, a new online luxury lifestyle journal making its
debut today at www.peninsula.com/PenCities. Developed
exclusively for The Peninsula Hotels by LUXE City Guides,
PenCities presents a selection of insider recommendations covering
the latest openings, restaurants, galleries, bars, classic
favorites, special events, seasonal celebrations and smart things
to do in each of The Peninsula Hotels' cities worldwide, plus
emerging new luxury lifestyle and travel trends.
The Peninsula Hong Kong HK$450
Million Renovation
Also today, Peninsula's legendary flagship hotel, The Peninsula
Hong Kong, unveiled the first phase of its landmark HK$450 million room enhancement program,
featuring a stunning new interior design and pioneering guest
technology.
"Today, we're celebrating both the re-launch of an icon, as well
as cementing this hotel's place firmly in the future," said
Peter Borer. "Innovation is part of
The Peninsula's DNA, and the guest-focused technology we are
unveiling will elevate guest stays to a whole new echelon of
experiential luxury."
Conceived by the in-house design team of The Peninsula Hotels,
assisted by Gettys interior design, the new rooms and suites
feature a bespoke luxury aesthetic that references the glamour of
private yachts, motorcars and jets. Simple details and custom-made
Cassina and Poltrona Frau furnishings work in elegant
synchronization – from streamlined entertainment centers to the
beige leather-finish and glossy patina of walnut writing desks and
vanity tables with retractable illuminated mirrors – discerning
guests have everything they need at their fingertips.
Complementing the glamorous bespoke furnishings of its rooms is
the next generation of in-room technology, enabling new standards
of guest personalization. Renowned for its pioneering technology,
Peninsula introduces its next generation of intuitive in-room
enhancements, which include:
- Interactive digital touch-screen tablets pre-set in one of five
languages: English, French, Traditional and Simplified Chinese and
Japanese, allowing guests to personalize all room controls, signage
and information to their preferred language.
- Full control of all in-room functions via bedside and desk
tablets and wall panels, enabling access to the guest compendium of
in-room dining menus, hotel services, streaming television,
Internet TV and radio, mood lighting, curtains, temperature and
more.
- Complimentary long-distance VOIP phone calls from guest rooms
and from the hotel's Rolls-Royce fleet.
- Advanced audio-visual center in each guest room featuring a
46-inch flat-screen, Blu-ray LED television – with a 55-inch model
in all suites, Internet TV, iPod/iPad docking station, memory-card
reader and soundbar speaker system delivering surround-sound
experience.
- Wireless connection to personal electronic devices and to the
all-in-one printer/photocopier/scanner/fax, enables the seamless
functionality of a home office
- Signature marble bathrooms with LED touch-screen panels located
on the wall and bath-side, enable viewing of terrestrial and
Internet TV and radio and Spa button delivering a luxurious,
integrated light and sound experience for indulgent
relaxation.
For more information on Peninsula Moments or The Peninsula Hong
Kong, please visit The Peninsula Hotels' new Media Room on
www.peninsula.com/mediaroom and connect at
www.facebook.com/thepeninsulahongkong.
About The Hongkong and Shanghai Hotels, Limited (HSH)
Incorporated in 1866 and listed on The Stock Exchange of
Hong Kong (00045), HSH is the
holding company of a Group which is engaged in the ownership,
development and management of prestigious hotel, commercial and
residential properties in key locations in Asia, the United
States and Europe, as well
as the provision of transport, club management and other services.
The hotel portfolio of the Group comprises The Peninsula Hotels in
Hong Kong, Shanghai, Beijing, New
York, Chicago, Beverly
Hills, Tokyo, Bangkok, Manila and Paris (opening in 2013). The property
portfolio of the Group includes The Repulse Bay Complex, The Peak
Tower and The Peak Tramways, St. John's Building, The Landmark in
Ho Chi Minh City, Vietnam and the
Thai Country Club in Bangkok,
Thailand.
SOURCE The Peninsula Hotels
