Green Globe International, Inc. Outlines Strategy to Sell a Majority Interest in the Green Globe Brand and to Strengthen Company
2010年9月15日 - 10:00PM
Green Globe International, Inc. (Pink Sheets:GGII) today announced
the company's intention to move operations and management of the
Green Globe brand back to Green Globe Limited, a U.K. corporation
that owns the brand, and to sell a controlling interest in the
brand to one or more third parties recognized in the industry who
would manage the brand's activities going forward. This would
allow the public company to more efficiently pursue emerging
opportunities in the green space within the United States and in
other underserved regions overseas. Green Globe
International, an 88% majority owner of Green Globe Limited,
intends to maintain a minority interest in the brand and is
currently working to establish a current value for the Green Globe
brand.
"In acquiring majority interest in the Green Globe brand in
February 2008, the company took on a major task, with licensees and
affiliates around the world, all with differing license and
affiliate agreements covering certain territories and with
individual rights and responsibilities," said CEO and Managing
Director Steven R. Peacock. "Since the acquisition, there has
been a period of renegotiation with existing brand stakeholders, as
well as the signing of new licensees for certification,
environmental auditing, consulting, and other brand
services.
"Management believes that now is the time to move operations of
the brand back to Green Globe Limited, while retaining an ownership
percentage, in order to separate the focus and goals of the public
company from that of the brand and to allow it to move freely and
quickly to take advantage of opportunities in the U.S. market and
in underserved regions abroad. The move is expected to
strengthen the balance sheet of the public company without a
substantial impact on current revenue streams. For the brand,
it becomes a private company once again with a management team
known, respected and capable of managing a globally recognized
brand with licensees, affiliates and clients around the world.
"Certain members of the advisory team have already started the
process of establishing an evaluation of the brand for purposes of
discussion with the founders and Green Globe International's valued
licensee, Green Globe Certification, as well as seeking out
interest from outside parties. Updates on the progress of
this transition and the strategy for the public vehicle going
forward will be forthcoming. It is expected that this
process will be relatively short."
The Green Globe brand and program, which traces its roots back
to the Unite d Nations Rio de Janeiro Earth Summit in 1992, where
182 Heads of State endorsed the Agenda 21 principles of Sustainable
Development, has primarily been used in the travel and tourism
industry but is now being expanded to include a growing number of
environmentally responsible businesses in a variety of market
sectors. The Green Globe brand is an ideal symbol for the
world 's increasing awareness of environmental responsibility and
response to glo bal climate change.
The company encourages all shareholders and others interested in
following the progress of the Green Globe brand to subscribe to
receive email alerts whenever new information is made public.
To subscribe, please visit
http://www.greenglobeint.com/stayconnected/email/.
About Green Globe International, Inc.
Green Globe International, Inc., through its 88% majority
ownership in Green Globe, Ltd., a UK corporation, is the worldwide
owner of the Green Globe brand, the recognized leader of
sustainability certification and benchmarking programs, carbon
footprint calculation and offset programs, and a broad range of
consulting services. Green Globe
International is an affiliate member of the United Nations World
Tourism Organization and the World Travel & Tourism Council
(WTTC), the business leaders' forum for the travel and tourism
industry, is a major shareholder of Green Globe
International. For more information on the company and its
programs, please visit www.greenglobeint.com or call
888-528-0883.
The Green Globe International, Inc. logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6582
For information on Green Globe Certification, please visit
www.greenglobe.com. To see sustainable travel options, please
visit www.greenglobe.travel.
Safe Harbor Statement
This release contains forward-looking statements with respect to
the results of operations and business of Green Globe
International, Inc., which involves risks and uncertainties.
The Company's actual future results could materially differ from
those discussed. The Company intends that such statements
about the Company's future expectations, including future revenues
and earnings, and all other forward-looking statements be subject
to the "Safe Harbors" provision of the Private Securities
Litigation Reform Act of 1995.
CONTACT: Green Globe International, Inc.
Public Relations and Communications
888-528-0883
corporate@greenglobeint.com
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