TORONTO, Sept. 13,
2022 /CNW/ - The Well Told Company Inc. ("Well
Told" or the "Company") (TSXV: WLCO) (FSE: 7HO), the
female-founded wellness company that offers plant-based
supplements, remedies, and other functional wellness products,
announces the execution of a debt conversion agreement with an
arm's length service provider pursuant to which the Company will
issue 1,666,666 common shares of the Company (each, a
"Common Share") at a deemed price of US$0.027 per share in satisfaction of
US$45,000. The Company (with the
creditor's consent) determined to satisfy the indebtedness of the
Company (or its wholly owned subsidiary) with securities of the
Company to preserve the Company's cash for working capital.
The foregoing transaction is subject to approval of the
directors of the Company and regulatory approval from the TSX
Venture Exchange (the "Exchange"). The Common Shares to be
issued will be issued in reliance on exemptions from the
registration requirements of the United States Securities Act of
1933, as amended (the "U.S. Securities Act"), and applicable
state securities laws, and will be issued as "restricted
securities" (as defined in Rule 144 under the U.S. Securities Act).
In addition, the Common Shares issuable pursuant to the transaction
will be subject to an Exchange four-month hold period.
About The Well Told Company
Inc.
Well Told is a female-founded, emerging plant-based wellness
company that formulates, develops, distributes and sells a variety
of supplements, remedies and other functional wellness products.
Founded by serial entrepreneur and award-winning leader
Monica Ruffo, it was after
undergoing treatment for breast cancer, and deciding to take her
health into her own hands that she discovered the lack of
transparency and availability of clean, plant-based formulations in
the wellness industry. With the mission "Clean wellness for all",
Well Told's products are currently available in over 2,000 stores
across Canada including several
well-known retailers and recently launched in over 1,000 pharmacies
in the U.S. in addition to being available at welltold.com, on
Amazon, and in airports across the U.S.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Certain statements contained in this press release constitute
"forward-looking information" as such term is defined in
applicable Canadian securities legislation. The words "may",
"would", "could", "should", "potential", "will", "seek",
"intend", "plan", "anticipate", "believe", "estimate", "expect"
and similar expressions as they relate to the Company, including
the closing of the transaction noted herein, are intended to
identify forward-looking information. All statements other than
statements of historical fact may be forward-looking information.
Such statements reflect the Company's current views and
intentions with respect to future events, and current information
available to the Company, and are subject to certain risks,
uncertainties and assumptions, including, without limitation:
receipt of necessary approvals for the transaction; and closing
conditions being satisfied or waived. Many factors could cause the
actual results, performance or achievements that may be expressed
or implied by such forward-looking information to vary from those
described herein should one or more of these risks or
uncertainties materialize. Examples of such risk factors include,
without limitation: credit; market (including equity, commodity,
foreign exchange and interest rate); liquidity; operational;
reputational; insurance; strategic; regulatory; legal;
environmental; the general business and economic conditions in the
regions in which the Company operates; the ability of the Company
to execute on key priorities; the Company's results of operations
may be difficult to forecast; the Company is a holding company
with its only asset being direct ownership of Well Told Inc.; the
Company's success depends upon the continued strength of its
reputation and brands; disruptions in manufacturing facilities or
losses of site licenses and other qualifications could adversely
affect sales and customer relationships; the Company's success
depends on its ability to continue to enhance products and develop
new products; the Company's suppliers and sources for materials
and inputs may fail to support demand and increasing raw material
costs could adversely affect margins; the Company is reliant on
third parties for shipping and payment processing; the Company's
ability to compete could be negatively impacted if it is unable to
protect its intellectual property rights; the ability to implement
business strategies and pursue business opportunities; disruptions
in or attacks (including cyber-attacks) on the Company's
information technology, internet, network access or other voice or
data communications systems or services; the evolution of various
types of fraud or other criminal behavior to which the Company is
exposed; the failure of third par-ties to comply with their
obligations to the Company or its affiliates; the impact of new
and changes to, or application of, current laws and regulations;
granting of permits and licenses in a highly regulated business;
the overall difficult litigation environment; increased
competition; changes in foreign currency rates; increased funding
costs and market volatility due to market illiquidity and
competition for funding; the availability of funds and resources to
pursue operations; critical accounting estimates and changes to
accounting standards, policies, and methods used by the Company;
the occurrence of natural and unnatural catastrophic events and
claims resulting from such events; and risks related to COVID-19
including various recommendations, orders and measures of
governmental authorities to try to limit the pandemic, including
travel restrictions, border closures, non-essential business
closures, quarantines, self-isolations, shelters-in-place and
social distancing, disruptions to markets, economic activity,
financing, supply chains and sales channels, and a deterioration of
general economic conditions including a possible national or
global recession; as well as those risk factors discussed or
referred to in the Company's disclosure documents filed with the
securities regulatory authorities in certain provinces of
Canada and available at
www.sedar.com. Should any factor affect the Company in an
unexpected manner, or should assumptions underlying the
forward-looking information prove incorrect, the actual results
or events may differ materially from the results or events
predicted. Any such forward-looking information is expressly
qualified in its entirety by this cautionary statement. Moreover,
the Company does not assume responsibility for the accuracy or
completeness of such forward-looking information. The
forward-looking information included in this press release is
made as of the date of this press release and the Company
undertakes no obligation to publicly update or revise any
forward-looking information, other than as required by applicable
law.
SOURCE The Well Told Company Inc.