Bolsters Influencer Marketing Presence Across Social Media
Platforms
Sideqik to be Integrated with Stream Hatchet, Creating the
Premier One-Stop-Shop for Audience Measurement, Media Value
Assessment and Brand Connection to Gamers and Influencers
TORONTO, June 16, 2021 /CNW/ -- Engine Media Holdings,
Inc. ("Engine" or the "Company"; TSX-V: GAME; OTCQB: MLLLF), a
company focused on developing premium consumer experiences, as well
as, technology and content solutions for partners in the esports,
news and gaming sectors, today announced a definitive agreement to
acquire Sideqik, Inc., an Atlanta,
Georgia-based influencer marketing platform that offers
brands, direct marketers, and agencies tools to discover, connect
and execute marketing campaigns with content-creating influencers.
As consideration for the transaction, at closing, Engine has agreed
to issue 427,527 common shares to the sellers and related parties,
with such amount subject to adjustment at closing for cash
settlement of certain transaction related expenses and other terms
and conditions of the agreement. Closing of the transaction is
subject to the approval of the TSX Venture Exchange.
Engine will integrate Sideqik with its subsidiary Stream
Hatchet, a global leader in live gaming video distribution
analytics and audience engagement. The deal enables Engine to
become a single point of contact to navigate where to best find and
put media dollars behind the accelerating and expanding world of
influencer marketing. Sideqik's and Stream Hatchet's combined
assets will allow brands and agencies to finally have a
one-stop-shop solution with proven expertise in evaluating and
generating efficiencies across all live and non-live influencer
marketing expenditures. Sideqik and Stream Hatchet boast impressive
client lists that include some of the world's largest media and
gaming organizations.
With this focus on influencer marketing, Engine will empower
brands to discover and connect with content creating influencers
across any content vertical. It will provide tools to best shape
the creation of authentic content that resonates with consumers, as
well as best in class measurement to determine earned media value,
sales effectiveness, and campaign return on investment ("ROI").
Tom Rogers, Executive Chairman of
Engine Media, stated, "With a holistic view of content coming from
gaming, live-streaming, and social media platforms along with
audience insights on viewership, engagement, sentiment and
demographics, Engine's integrated data solution will now sit in a
league of its own. With this deal, we can now greatly expand our
data and analytics business and we are positioned more broadly to
attract media and marketing dollars."
"We are excited to welcome Sideqik and its extraordinary team
into the Engine family. The combined company will now boast a
world-class management team and impressive client list," added
Engine Media Chief Executive Officer Lou
Schwartz. "The addition of Sideqik will advance Engine's
advertising and media offerings, enabling our premium demand
partners a new vehicle to target and engage hard-to-reach consumers
and demographics beyond programmatic advertising. Sideqik and
Stream Hatchet will also continue to play crucial roles in
strengthening Engine's direct-to-consumer gaming divisions, WinView
Games and UMG Gaming, by deepening relationships with both existing
clients and partners, along with offering sophisticated insights on
best practices in affiliate and influencer marketing."
Eduard Montserrat, Head of Stream Hatchet, commented on the
combined Company's expanded offerings and said, "The combined
offering of Sideqik and Stream Hatchet enhances our data
measurement across more platforms and with deeper demographic
insights, contributing to our primary focus of illustrating a
360-degree view, across gaming and influencer environments, as to
where a partner's content is most resonating to drive their desired
results."
"Sideqik and Stream Hatchet have been market leading partners,
and I could not be more excited about joining forces with them and
the broader Engine team," said Jeremy
Haile, Sideqik's Co-Founder and Chief Executive Offer.
Tree McGlown, Sideqik's Co-Founder and Chief Revenue Offer,
added, "We are still in the early stages of what gaming and
influencer marketing will evolve into, and together we will be able
to accelerate innovation for our customers."
About Engine Media Holdings, Inc.
Engine Media
Holdings Inc. is traded publicly under the ticker symbol (TSX-V:
GAME) (OTCQB: MLLLF) and once uplisted on the Nasdaq under the
ticker symbol "GAME". The organization is focused on developing
premium consumer experiences and unparalleled technology and
content solutions for partners in the esports, news and gaming
industry. The company's subsidiaries include Stream Hatchet; the
global leader in gaming video distribution analytics; Eden Games , a premium video game developer and
publisher with numerous console and mobile gaming franchises;
WinView Games, an industry innovator in audience second screen
play-along gaming during live events; UMG, an end-to-end
competitive esports platform enabling the professional and amateur
esport community with tournaments, matches and award nominating
content; and Frankly Media, a digital publishing platform
empowering broadcasters to create, distribute and monetize content
across all channels. Engine Media generates revenue through a
combination of direct-to-consumer and subscription fees; streaming
technology and data SaaS-based offerings; programmatic advertising
and sponsorships. To date, the combined companies' clients have
included more than 1,200 television, print and radio brands, dozens
of gaming and technology companies, and have connectivity into
hundreds of millions of homes around the world through their
content, distribution and technology services.
About Sideqik
Sideqik is an influencer marketing
platform that offers brands, CPG, direct marketers, and agencies
tools to discover, connect and execute marketing campaigns with
content creators. Sideqik's end-to-end solutions offer marketers
advanced capabilities to discover influencers with demographic and
content filtering; connect and message influencers; share marketing
collateral such as campaign briefs, photos, logos, videos; measure
reach, sentiment, and engagement across all major social media
platforms; and evaluate earned media value and ROI across the
entire campaign.
About Stream Hatchet
Stream Hatchet is the global
market leader in live-gaming audience analytics. With API
integrations into 16 of the world's leading video game
live-streaming platforms, Stream Hatchet powers the esports and
gaming industry with the most trusted audience insights.
Cautionary Statement on Forward-Looking
Information
This news release contains forward-looking
statements. Forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause the actual
results, performance or achievements of Engine to be materially
different from any future results, performance or achievements
expressed or implied by the forward-looking statements. Often, but
not always, forward-looking statements can be identified by the use
of words such as "plans", "expects" or "does not expect", "is
expected", "estimates", "intends", "anticipates" or "does not
anticipate", or "believes", or variations of such words and phrases
or state that certain actions, events or results "may", "could",
"would", "might" or "will" be taken, occur or be achieved. In
respect of the forward-looking information contained herein,
including the closing of the Sideqik acquisition and the
consideration to be paid, Engine has provided such statements and
information in reliance on certain assumptions that management
believed to be reasonable at the time, including assumptions as to
the performance of Engine's stock price and business operations and
its ability to raise financing. Forward-looking information
involves known and unknown risks, uncertainties and other factors
which may cause the actual results, performance or achievements
stated herein to be materially different from any future results,
performance or achievements expressed or implied by the
forward-looking information. Actual results could differ materially
from those currently anticipated due to a number of factors and
risks. Accordingly, readers should not place undue reliance on
forward-looking information contained in this news release.
The forward-looking statements contained in this news release
are made as of the date of this release and, accordingly, are
subject to change after such date. Engine does not assume any
obligation to update or revise any forward-looking statements,
whether written or oral, that may be made from time to time by us
or on our behalf, except as required by applicable law.
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
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SOURCE Engine Media Holdings, Inc.