Agreement increases ELSE distribution
potential network by 4,200 chain and independent retail
locations throughout the U.S. and
in Bermuda
VANCOUVER, BC, March 23, 2021 /CNW/ - ELSE NUTRITION HOLDINGS
INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) ("Else"
or the "Company") the Plant-Based baby, toddler
and children nutrition company, announces that it has
signed a distribution agreement with U.S. based Imperial
Distributors of Worcester, Massachusetts. Imperial is
recognized throughout the Northeast, South Atlantic and Midwest
U.S. states as a leader in distribution, merchandising and category
management.
"Partnering with Imperial distribution offers a regional
view and a strategic relationship with several regional mid-tier
and key accounts in New England and beyond. They're indeed a
distribution leader throughout the Northeast and Mid-Atlantic
states," said Hamutal Yitzhak, CEO
and Co-Founder of Else Nutrition. "We look forward to Imperial
playing a key role in our growth in this core region, commencing
with Big Y in April of this year," she added.
About Imperial Distributors
Imperial Distribution's corporate and best-in-class distribution
centers are located in Worcester, MA. Imperial
Distributors calls on over 4,200 chain and independent retail
locations throughout the U.S. and in Bermuda and delivers health and personal care
products, seasonal items, and other non-food general merchandise.
Customers include independent retail stores and large supermarket
chains such as Big Y, Whole Foods, Price Chopper and Stop &
Shop. Imperial Distributors ships more than 1.3 million units each
week from its Massachusetts-based
warehouse and distribution centers. The company was founded in
1939.
About Else Nutrition Holdings Inc.
Else Nutrition GH Ltd. is an Israel-based food and nutrition company
focused on developing innovative, clean and plant-based food and
nutrition products for infants, toddlers, children, and adults. Its
revolutionary, plant-based, non-soy, formula is a clean-ingredient
alternative to dairy-based formula. Else Nutrition (formerly INDI)
won the "2017 Best Health and Diet Solutions" award at the Global
Food Innovation Summit in Milan.
Else Plant-Based Complete Nutrition for Toddlers was recently
ranked as the #1 Top seller in the baby and toddler formula
category on Amazon. The holding company, Else Nutrition Holdings
Inc., is a publicly traded company, listed as TSX Venture Exchange
under the trading symbol BABY and is quoted on the US OTC Markets
QX board under the trading symbol BABYF and on the Frankfurt
Exchange under the symbol 0YL. Else's Executives includes
leaders hailing from leading infant nutrition companies. Many
of Else advisory board members had past executive roles in
companies such as Mead Johnson, Abbott Nutrition, Plum Organics and
leading infant nutrition Societies, and some of them
currently serve in different roles in leading medical centers and
academic institutes such as Boston Children's Hospital, Pediatrics
at Harvard Medical School, USA, Tel Aviv
University, Schneider Children's Medical Center of
Israel, Rambam Medical Center and
Technion, Israel and University
Hospital Brussels, Belgium.
For more information, visit: elsenutrition.com or
@elsenutrition on Facebook and Instagram.
TSX Venture Exchange
Neither the TSX Venture Exchange nor its regulation services
provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Caution Regarding Forward-Looking Statements
This press release contains statements that may constitute
"forward-looking statements" within the meaning of applicable
securities legislation. Forward-looking statements are typically
identified by words such as "will" or similar expressions.
Forward-looking statements in this press release include statements
with respect to the anticipated dates for filing the Company's
financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID 19 and that the
manufacturing, broker and supply logistic agreement with the
Company do not terminate. Actual results may differ from the
estimates, beliefs and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to
place undue reliance on any forward-looking statements, which
reflect management's expectations only as of the date of this press
release. The Company disclaims any obligation to update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise, except as required by
law.
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SOURCE Else Nutrition Holdings Inc.