Innovating and delivering legendary client
experiences since 1984
TORONTO, Sept. 26,
2024 /CNW/ - Forty years ago, TD Green Line Investor
Services opened its doors, marking the beginning of an era for
self-directed investing at TD. Today, now TD Direct Investing (DI),
we're proud to celebrate four decades of delivering leading
platforms and innovative solutions for our clients.
"For 40 years, TD Direct Investing has led the way in empowering
self-directed Canadian investors to navigate their financial
journey with confidence," said Scott
Ignall, Senior Vice President, TD Direct Investing and
Wealth Delivery, TD Bank Group. "From our early days of processing
trades through manually written order tickets to developing
advanced digital platforms, our commitment to providing clients
with intuitive investing platforms and capabilities has remained
the same. We are proud of our history and look forward to
continuing to support our clients in achieving their financial
goals for many more years to come."
TD DI's 40-year history features key innovations and significant
milestones that reflect our commitment to innovate and better serve
our clients:
- 1984: TD Green Line Investor Services, the first
bank-owned self-directed brokerage in Canada, opens for business.
- 1996: Launched WebBroker, Canada's first online brokerage platform,
offering self-directed investors unprecedented access to real-time
market data and trade execution.
- 2011: Introduced the TD app, enabling mobile trading for
clients, and allowing them to view real-time quotes, and monitor
investments and stocks with advanced, full-screen charting from
their mobile phones.
- 2012: Rebranded to TD Direct Investing, highlighting our
focus to delivering innovative tools and client-focused solutions
that empower investors to manage their portfolios with greater ease
and confidence.
- 2016: Became the first Canadian bank brokerage to
introduce multi-leg option orders, giving self-directed investors
greater control and flexibility in managing their portfolios.
- 2019: Unveiled the TD Direct Investing Learning Centre,
goal planning, and asset allocation in WebBroker to help support
our clients on their investing journey.
- 2021: Introduced the TD Direct Investing Index, a
first-of-its-kind resource that provides insight into historical
self-directed investment landscape and the sentiment of investors
about the markets.
- 2022: Launched TD Easy Trade™, our low-cost, easy-to-use
mobile app designed for new investors.
- 2023:
- Launched TD Active Trader, our most powerful trading platform,
designed for active traders.
- TD DI was recognized as the top online brokerage in
Canada in The Globe and Mail's
annual Digital Brokerage Ranking.
- 2024:
- TD DI introduced real-time partial share trading, making
investing more accessible for Canadians.
- TD DI was also named the top online brokerage in Canada in The Globe and Mail's annual Digital
Brokerage Ranking for the second consecutive year.
"As we celebrate this significant milestone, we reflect not only
on our past achievements, but also on the trust and confidence our
clients have placed in us," said Ignall. "Looking forward, we
remain committed to building on our legacy of innovation and
delivering solutions that empower Canadians at every stage of their
financial journey."
Whether you're new to self-directed investing or an active
trader, visit td.com/directinvesting to learn more.
About TD Bank Group
The Toronto-Dominion Bank and its subsidiaries are collectively
known as TD Bank Group ("TD" or the "Bank"). TD is the sixth
largest bank in North America by
assets and serves over 27.5 million customers in four key
businesses operating in a number of locations in financial centres
around the globe: Canadian Personal and Commercial Banking,
including TD Canada Trust and TD Auto Finance Canada; U.S. Retail,
including TD Bank, America's Most Convenient Bank®, TD Auto Finance
U.S., TD Wealth (U.S.), and an investment in The Charles Schwab
Corporation; Wealth Management and Insurance, including TD Wealth
(Canada), TD Direct Investing, and
TD Insurance; and Wholesale Banking, including TD Securities and TD
Cowen. TD also ranks among the world's leading online financial
services firms, with more than 17 million active online and mobile
customers. TD had $1.97 trillion in
assets on July 31, 2024. The
Toronto-Dominion Bank trades under the symbol "TD" on the
Toronto and New York Stock
Exchanges.
SOURCE TD Bank Group