/NOT FOR DISSEMINATION IN THE UNITED STATES OR FOR DISTRIBUTION TO
UNITED STATES WIRE
SERVICES/
New co-located store in Brampton offers Spark
Perks™ members a fast and convenient shopping
experience at a high-traffic Circle K store
TORONTO, Sept. 29,
2022 /CNW/ - Fire & Flower Holdings Corp.
("Fire & Flower" or the "Company") (TSX: FAF)
(OTCQX: FFLWF), a leading cannabis consumer retail and technology
platform announced today that in collaboration with its strategic
partner, Alimentation Couche-Tard Inc. ("ACT"), that Spark Perks™
members can now experience a new fast and convenient way of
shopping for cannabis in the Greater
Toronto Area through Circle K's new co-located store in the
Brampton market.
The co-located store is located directly adjacent to the Circle
K at 1990 Steeles Avenue West, Brampton,
Ontario. This easily accessible location showcases a
convenience cannabis store model and expands on the many products
and services offered by the adjacent Circle K store including fuel,
car wash, food, snacks and convenience items.
"This convenience-based shopping model is a major step change in
the industry and provides a competitive advantage for both Fire
& Flower and Circle K in the transformation of the cannabis
consumer shopping experience," said Stéphane Trudel, Chief Executive Officer of Fire &
Flower. "Fire & Flower anticipates reaching a total of 10
Circle K co-located stores operating using its technology and
brands within the next twelve months. The opening of this store in
the GTA demonstrates our progress towards this goal and builds upon
the two pilot stores that are already open and operating in
Alberta."
Spark PerksTM members and Circle K customers are
served in a fast, convenient, and personal way leveraging the
Hifyre™ digital retail platform licensed to Circle K which powers
every customer interaction in the store and online shopping at
fireandflower.com, with quick and easy pickup at the store. Spark
PerksTM members receive exclusive benefits including
member pricing on top selling products both in store and
online.
ACT and Fire & Flower have an existing Master Franchise
Agreement ("MFA") in several provinces to operate Fire & Flower
branded cannabis stores co-located with Circle K stores and use the
Hifyre™ digital retail platform.
About Fire &
Flower
Fire & Flower is a cannabis consumer retail and technology
platform with more than 90 corporate-owned stores in its network.
The Company leverages its wholly-owned technology development
subsidiary, Hifyre Inc., to continually advance its proprietary
retail operations model while also providing additional independent
high-margin revenue streams. Fire & Flower guides consumers
through the complex world of cannabis through best-in-class
retailing while the HifyreTM digital and
analytics platform empowers retailers to optimize their
connections with consumers. The Company's leadership team combines
extensive experience in the technology, cannabis and retail
industries.
Through the strategic investment of Alimentation
Couche-Tard Inc. (owner of Circle K convenience stores), the
Company has set its sights on global expansion as new cannabis
markets emerge and is poised to expand into the United States when permitted through its
strategic licensing agreement with Fire & Flower U.S. Holdings
upon the occurrence of certain changes to the cannabis regulatory
regime.
To learn more about Fire & Flower,
visit www.fireandflower.com.
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING
INFORMATION
This news release contains certain forward-looking
information within the meaning of applicable Canadian securities
laws ("forward-looking statements"). All statements other than
statements of present or historical fact are forward-looking
statements. Forward-looking statements are often, but not always,
identified by the use of words such as "anticipate", "achieve",
"could", "believe", "plan", "intend", "objective", "continuous",
"ongoing", "estimate", "outlook", "expect", "project" and similar
words, including negatives thereof, suggesting future outcomes or
that certain events or conditions "may" or "will" occur.
These statements are only predictions.
Forward-looking statements are based on the opinions and
estimates of management of Fire & Flower at the
date the statements are made based on information then available
to Fire & Flower. Various factors and
assumptions are applied in drawing conclusions or making the
forecasts or projections set out in forward-looking
statements. Forward-looking statements are subject to and
involve a number of known and unknown, variables, risks and
uncertainties, many of which are beyond the control of Fire
& Flower, which may cause Fire &
Flower's actual performance and results to differ materially
from any projections of future performance or results expressed or
implied by such forward-looking statements. Such factors,
among other things, include: final
regulatory and other approvals or
consents; fluctuations in general macroeconomic
conditions; fluctuations in securities markets; the impact of the
COVID-19 pandemic; successful negotiation of licensing and/or
franchise agreements for additional locations on acceptable terms;
the ability of the Company to
successfully achieve its business objectives; and political and
social uncertainties.
No assurance can be given that the expectations reflected in
forward-looking statements will prove to be correct. Although
the forward-looking statements contained in this news release are
based upon what management of the Company believes, or believed at
the time, to be reasonable assumptions, the Company cannot assure
shareholders that actual results will be consistent with such
forward-looking statements, as there may be other factors that
cause results not to be as anticipated, estimated or intended.
Readers should not place undue reliance on the forward-looking
statements and information contained in this news release.
Additional information regarding risks and uncertainties relating
to the Company's business are contained under the headings "Risk
Factors" in the Company's Annual Information Form dated
April 26, 2022 and "Risks and
Uncertainties" in the management discussion and analysis for the
thirteen weeks ended July 30, 2022
filed on its issuer profile on SEDAR at www.sedar.com. The
forward-looking statements contained in this press release are made
as of the date of this press release, and the Company does not
undertake to update any forward-looking statements that are
contained or referenced herein, except in accordance with
applicable securities laws.
No stock exchange, securities commission or other regulatory
authority has approved or disapproved the information contained
herein.
SOURCE Fire & Flower Holdings Corp.