- Western Union 'Pay It Forward' Hero Contest to Seek Out and Honor Local Heroes Who Make a Difference - ENGLEWOOD, Colo., Oct. 18 /PRNewswire-FirstCall/ -- While superstar athletes gain recognition for heroic feats on the playing field and global humanitarians earn prestige for their generosity on the international stage, Western Union and 104.1 KISS FM have teamed up to kick off the Western Union(R) "Pay it Forward" Hero Contest in search of local heroes who are making compelling contributions to their communities. Beginning today, KISS FM is accepting nominations of Atlanta metropolitan area residents for a chance to be honored as the Western Union "Pay it Forward" hero. Western Union and KISS FM hope this contest will uncover through compelling entries local "unsung" heroes who have gone above and beyond to make a positive impact in their communities and help others in significant ways. Two runner-up winners will each receive $1,000, while the "Pay it Forward" Grand Prize Winner will receive $10,000, which they may choose to use to continue their good work in their community. "We are pleased to work with KISS FM on the Western Union Pay It Forward Hero Contest as they share our passion for honoring the amazing contributions of people with a commitment to volunteerism and making a difference," said Margaret Lapkin, director, marketing, Western Union. "The concept of 'paying it forward' refers to repaying the good deeds one has received by doing good things for other people. Western Union has enjoyed a longtime commitment to supporting others in many countries around the world and in the U.S., and we see this program as a great opportunity for us to recognize local heroes and thank them for their steadfast dedication to good causes." "Atlanta is a beautiful city with strong sense of community pride and extending goodwill toward others," said Michael Strawn of 104.1 KISS FM. "When we were approached by Western Union to team up with them on this program, we jumped at the chance because we believe strongly in the value of honoring those who work hard to help others." To nominate an individual to be considered for the Western Union Pay it Forward Hero Contest, log on to http://www.kiss1041fm.com/contests/payitforward or via U. S. postal mail, addressed to Cox Radio Atlanta, 1601 West Peachtree Street, Atlanta, GA 30309, follow the Western Union "Pay it Forward" link where entrants can submit stories through the Web site about why their nominee is deserving of this recognition. Entries will be accepted until November 29, 2007. Western Union consumers in the Atlanta metropolitan area have options when sending money to loved ones. With the Western Union Money Transfer(R) service consumers can transfer up to $200 within the United States or to Canada for $9.99** transfer fee when using the Western Union Next Day*** money transfer option, and $14.99** transfer fee for transactions up to $200.00 when using the Western Union Money in Minutes**** money transfer option.* In addition, consumers using the Western Union(R) Gold Card when sending a Western Union Money Transfer transaction can earn points towards service fee reductions on future qualifying transactions or a selection of gift cards or merchandise. Enrollment is free and may be done over the telephone or at participating Agent locations. For more information on Western Union services and the Western Union Gold Card program, please call 1-800-325-6000 or visit westernunion.com. About Western Union The Western Union Company (NYSE:WU) is a leader in global money transfer services. Together with its affiliates, Orlandi Valuta and Vigo, Western Union provides consumers with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. It operates through a network of more than 312,000 Agent locations in over 200 countries and territories. Famous for its pioneering telegraph services, the original Western Union dates back to 1851. For more information, visit westernunion.com. About KISS 104.1 KISS 104.1 FM, Atlanta's Old School R&B station is owned and operated by Cox Radio, Inc. Cox Radio, Inc. is one of the largest radio companies in the United States based on revenues. Cox Radio owns, operates or provides sales and marketing services for 79 stations (66 FM and 13 AM) clustered in 18 markets, including major markets such as Atlanta, Houston, Miami, Orlando, San Antonio and Tampa. Cox Radio shares are traded on the New York Stock Exchange under the symbol: CXR. * The transfer fees are available only at participating Agent locations in the Atlanta metro area on Money in Minutes and Next Day transactions. Transactions originating online and over the telephone do not qualify for the advertised transfer fees. ** In addition to the transfer fees Western Union also makes money when it changes your dollar into foreign currency. *** Next Day funds are available for pick up by 7:00 A.M. on the following morning for transactions sent from a participating Agent location subject to recipient Agent location's hours of operations, and term and conditions of Service. See the To Send Money Form for Restrictions. ****Money in Minutes transactions are subject to the operating hours of receiving Agent locations and terms and conditions of service. See To Send Money form for Restrictions. DATASOURCE: Western Union CONTACT: Renny Jackson of Western Union, +1-201-263-5172, ; or Heather Jackson of Manning, Selvage & Lee, +1-212-468-3161, Web site: http://www.kiss1041fm.com/contests/payitforward http://www.westernunion.com/

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