CHICAGO, Aug. 6, 2012 /PRNewswire/ -- Vibes, a mobile
marketing and technology company, announced the results of a
successful mobile marketing campaign with wireless carrier U.S.
Cellular (NYSE: USM) for Summerfest 2012, the world's largest music
festival. While record high temperatures kept many fans indoors,
concert attendees still sent nearly 20,000 text messages and nearly
1,500 tweets via Text-2-Vote and Tweet-2-Screen initiatives. For
the 2012 festival, Vibes and U.S. Cellular unveiled new social
media components that enhanced and extended audience engagement
both in and out of the concert venue.
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"Building off the success of Summerfest 2011, we wanted to
continue engaging and enriching attendees' experiences both on- and
off-site via mobile and social activities," said Rebecca Kruse, senior manager for Sponsorship
and Events for U.S. Cellular. "By providing fun and interactive
ways for consumers to interact with our brand, we're able to
strengthen the fans' experiences with their favorite bands while
driving brand awareness and consideration for U.S. Cellular."
For the 2012 campaign, Vibes executed social components,
including Tweet-2-Screen and Twitter voting, which allowed fans to
expand their experiences to multiple channels – and beyond the
concert grounds. As fans tweeted about their favorite artists
and concert experiences, bands used Twitter to promote their music
and encourage fans – both at the concert and at home – to retweet
them to vote in the Emerging Artist Series (EAS) on the U.S.
Cellular Connection Stage with Linenkugals and 102.1. The EAS was a
daily competition between local and national bands, which allowed
fans to vote via Twitter and SMS to help select the favorite
emerging artist each day during the 11-day festival.
"Mobile is one of the best ways for brands to create
conversations and engage directly with consumers, given their
personal relationships with the device," said Jack Philbin, co-founder, president and CEO of
Vibes. "As attendees sing along to their favorite songs, their
mobile devices allow them to connect with U.S. Cellular and provide
opportunities to continue their conversations even after the encore
act has left the stage. And for us, extending the consumer
experience is the ultimate goal and something only mobile can
provide."
About Vibes
Founded in 1998, Vibes is a mobile marketing and
technology leader that helps some of the world's biggest brands
acquire, engage and deepen relationships throughout the customer
lifecycle. Vibes' Catapult platform enables brands, agencies and
media companies to launch a wide range of mobile solutions
from SMS, to MMS, QR Codes, on-screen, alerts, mobile Web,
mobile incentives and integration with social platforms. Using
Vibes' Mobile Relationship Management (MRM) approach,
companies forge immediate and long-lasting customer relationships
by tapping into the uniquely personal nature of the mobile
phone. The Company has delivered billions of mobile
experiences on behalf of customers that include Verizon, Allstate,
The Gap, Tribune, Fox, Crispin Porter + Bogusky, Gannett and the
Chicago Bulls. Vibes is one of only nine Tier 1 aggregators with
secure, direct connections to all the major carriers. To learn more
about Vibes, visit www.vibes.com or connect on
Facebook.com/VibesMedia or Twitter.com/Vibes_Media.
About U.S. Cellular
U.S. Cellular rewards its customers with unmatched benefits
and industry-leading innovations designed to elevate the customer
experience. The Chicago-based
carrier has a strong line-up of cutting-edge devices that are all
backed by its high-speed nationwide network that has the highest
call quality of any national carrier. Currently, 25 percent of
customers have access to 4G LTE speeds and 54 percent will have
access by the end of 2012. U.S. Cellular was named a J.D. Power and
Associates Customer Service Champion in 2012 for the second year in
a row. To learn more about U.S. Cellular, visit one of its retail
stores or uscellular.com. To get the latest news, promos and
videos, connect with U.S. Cellular on Facebook.com/uscellular,
Twitter.com/uscellular and YouTube.com/uscellularcorp.
About Summerfest
Summerfest 2012 took place from June 27 – July 1
and July 3 – 8. The World's Largest
Music Festival and Milwaukee's
cornerstone summer celebration attracts the music industry's
hottest stars, emerging talent and local favorites. The Marcus
Amphitheater and 10 additional stages, along with a diverse
selection of food and beverage vendors, marketplaces and
interactive exhibits, are set against the Lake Michigan and downtown backdrops, creating
a festival experience like no other. Patrons can also enjoy Miller
Lite, the Official Beer of Summerfest. For more details, visit
summerfest.com.
Contact:
Kristin Parran Faulder
InkHouse (for Vibes)
781-966-4100
vibes@inkhouse.net
SOURCE Vibes