Quad Launches Innovative Direct Marketing Platform to Disrupt Industry
2020年11月3日 - 3:07AM
ビジネスワイヤ(英語)
Platform Helps Marketers Produce 100%
Personalized Direct Marketing Campaigns at a Fraction of the Cost
and at Greater Speed to Market
Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company) today
announced the launch of its Quad Direct Marketing Exchange™ (QDMX)
– a platform that delivers entirely personalized direct marketing
campaigns at a fraction of the cost and at greater speed to market.
An industry first, QDMX helps marketers mitigate the impact of
rising postage costs and navigate ongoing economic uncertainty
through a suite of solutions that integrates sophisticated data
application, innovative direct mail production and streamlined
mailing.
“For years there has been a feeling among marketers that there
has to be a more efficient and effective way to reach the consumer
through the mailbox,” said Scott Harvey, Quad Senior Vice President
for Marketing Solutions. “Through our QDMX platform, we provide
marketers with an opportunity to re-imagine their direct marketing
strategy – leveraging the scale, technology investments and
expansive client base of Quad – to deliver even stronger ROI from
the direct mail channel.”
QDMX allows direct marketers to maximize personalization while
significantly driving down postage costs – and do it with less
complexity for faster turnaround times. Currently, Quad has
released the first two offerings within the QDMX platform:
- Merged Mail™, a solution that brings post-production mail
optimization forward into the production process by combining
campaigns from multiple clients into one mail stream. As a result,
marketers can realize postage savings of 20%-25%. Marketers still
have the opportunity to deliver entirely dynamic, branded content
for each individual piece of mail.
- Multi-Pack™, a solution in which Quad matches direct marketers
who want to send a piece of mail to the same household at the same
time, supplying the vehicle to get them there together for a lot
less than going solo. Clients have the ability to choose from five
distinct, completely customizable direct mail formats, each
uniquely personalized and designed with their brand and consumer
target in mind. Through this innovative, aggregated approach,
marketers can realize postage savings of 40%-50%. To increase the
effectiveness of this solution, Quad offers clients use of its
Accelerated Insights™ virtual testing platform, which allows
marketers to test creative and formats prior to mailing to ensure
the mail piece design resonates with consumers.
Quad expects to release additional QDMX offerings in 2021.
“Expectations for marketers to deliver measurable results have
never been higher and, through out breakthrough QDMX platform, Quad
has found a way to make the direct mail channel work even better
for our clients,” Harvey added. “Tangible, personalized content
delivered directly to the consumer really does drive response, and
we have created a way to do it faster and more cost-effectively
than ever before. It’s yet another example of how Quad is
uncomplicating marketing and delivering more.”
For more information on how Quad is advancing direct marketing,
visit QUAD.com/QDMX.
Forward-Looking Statements
This press release contains certain “forward-looking statements”
within the meaning of the Private Securities Litigation Reform Act
of 1995. Forward-looking statements include statements regarding,
among other things, our current expectations about the Company’s
future results, financial condition, sales, earnings, free cash
flow, margins, objectives, goals, strategies, beliefs, intentions,
plans, estimates, prospects, projections and outlook of the Company
and can generally be identified by the use of words or phrases such
as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,”
“plan,” “foresee,” “project,” “believe,” “continue” or the
negatives of these terms, variations on them and other similar
expressions. These forward-looking statements involve known and
unknown risks, uncertainties and other factors which may cause
actual results to be materially different from those expressed in
or implied by such forward-looking statements. Forward-looking
statements are based largely on the Company’s expectations and
judgments and are subject to a number of risks and uncertainties,
many of which are unforeseeable and beyond our control.
The factors that could cause actual results to materially differ
include, among others: the negative impacts the coronavirus
(COVID-19) has had and will continue to have on the Company’s
business, financial condition, cash flows, results of operations
and supply chain, as well as the global economy in general
(including future uncertain impacts); the impact of decreasing
demand for printed materials and significant overcapacity in the
highly competitive environment creates downward pricing pressures
and potential underutilization of assets; the impact of digital
media and similar technological changes, including digital
substitution by consumers; the impact of fluctuations in costs
(including labor and labor-related costs, energy costs, freight
rates and raw materials) and the impact of fluctuations in the
availability of raw materials; the inability of the Company to
reduce costs and improve operating efficiency rapidly enough to
meet market conditions; the impact of the various restrictive
covenants in the Company’s debt facilities on the Company’s ability
to operate its business, as well as the uncertain negative impacts
COVID-19 may have on the Company’s ability to continue to be in
compliance with these restrictive covenants; the impact of
increased business complexity as a result of the Company’s
transformation to a marketing solutions partner; the impact
negative publicity could have on our business; the failure to
successfully identify, manage, complete and integrate acquisitions,
investment opportunities or other significant transactions, as well
as the successful identification and execution of strategic
divestitures; the failure of clients to perform under contracts or
to renew contracts with clients on favorable terms or at all; the
impact of changing future economic conditions; the fragility and
decline in overall distribution channels, including newspaper
distribution channels; the impact of changes in postal rates,
service levels or regulations; the failure to attract and retain
qualified talent across the enterprise; the impact of regulatory
matters and legislative developments or changes in laws, including
changes in cyber-security, privacy and environmental laws;
significant capital expenditures may be needed to maintain the
Company’s platforms and processes and to remain technologically and
economically competitive; the impact of risks associated with the
operations outside of the United States, including costs incurred
or reputational damage suffered due to improper conduct of its
employees, contractors or agents; the impact of an other than
temporary decline in operating results and enterprise value that
could lead to non-cash impairment charges due to the impairment of
property, plant and equipment and intangible assets; the impact on
the holders of Quad’s class A common stock of a limited active
market for such shares and the inability to independently elect
directors or control decisions due to the voting power of the class
B common stock; and the other risk factors identified in the
Company’s most recent Annual Report on Form 10-K, as such were
previously supplemented and amended in the Company’s Quarterly
Report on Form 10-Q for the quarterly period ended March 31, 2020,
and which may be further amended or supplemented by subsequent
Quarterly Reports on Form 10-Q or other reports filed with the
Securities and Exchange Commission.
Except to the extent required by the federal securities laws,
the Company undertakes no obligation to publicly update or revise
any forward-looking statements, whether as a result of new
information, future events or otherwise.
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner
dedicated to creating a better way for its clients through a
data-driven, integrated marketing platform that helps reduce
complexity, increase efficiency and enhance marketing spend
effectiveness. Quad provides its clients with unmatched scale for
client on-site services and expanded subject expertise in marketing
strategy, creative solutions, media deployment (which includes a
strong foundation in print) and marketing management services. With
a client-centric approach that drives its expanded offering,
combined with leading-edge technology and single-source simplicity,
Quad has the resources and knowledge to help a wide variety of
clients in multiple vertical industries, including retail,
financial/insurance, healthcare, consumer packaged goods,
publishing and direct-to-consumer. Quad has multiple locations
throughout North America, South America and Europe, and strategic
partnerships in Asia and other parts of the world. For additional
information visit QUAD.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20201102005844/en/
Media Contact Claire Ho Director of Corporate
Communications, Quad 414-566-2955 cho@quad.com
Quad Graphics (NYSE:QUAD)
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Quad Graphics (NYSE:QUAD)
過去 株価チャート
から 9 2023 まで 9 2024