Celebrates the 10-Year Anniversary of IQOS
& Looks Forward to the Next Ten
Philip Morris International Inc. (PMI) (NYSE: PM) today
announced the launch of IQOS ILUMA i, the latest and most
innovative addition to its growing portfolio of smoke-free products
for adults who would otherwise continue to smoke or use nicotine
products. Today, this range of better alternatives to cigarettes
includes multiple generations of IQOS, the No. 1 tobacco heating
system.1 The launch also marks the 10-Year anniversary of IQOS,
originally launching in Nagoya, Japan in 2014.
“We leverage science, world leading brands and commercial
capabilities to provide better alternatives to our consumers. This
anniversary provides an opportunity to renew our smoke-free vision
and our ambition for over two-thirds of our total net revenue to
come from smoke-free products by 2030,” said PMI CEO Jacek Olczak.
“IQOS ILUMA disrupted the category by introducing induction-heating
technology that heats tobacco from within, to provide a consistent
taste experience, no tobacco residue, and no need to clean the
device. Today, we take IQOS to new heights, with the launch of IQOS
ILUMA i—the latest innovation in our smoke-free portfolio, offering
a range of advanced features for a clean, seamless, and more
flexible experience.”
Over the past 10 years, PMI’s portfolio of scientifically backed
smoke-free alternatives, led by IQOS, has created a positive impact
on millions of adult smokers and those around them by accelerating
an end to cigarettes. Within 10 years, IQOS net revenues have
surpassed those for Marlboro, making it the number one
international nicotine brand and accelerated the decline of
cigarettes in many countries. In Japan, for example, nearly
one-third of adult smokers are using IQOS2 and cigarette sales have
declined much more rapidly since heated tobacco was launched.
Today, there are 25 markets where PMI’s smoke-free product revenues
exceed 50% of total net revenue, including Bulgaria, Czech
Republic, Denmark, Greece, Italy, Poland, and Romania.
“IQOS ILUMA i is our most innovative offering to date and the
new flagship in our portfolio of scientifically substantiated,
heat-not-burn smoke-free systems,” said Bertrand Bonvin, President
Heat-Not-Burn Platforms at PMI. “Like previous IQOS devices, it
emits, on average, 95% lower levels of harmful chemicals compared
with cigarettes.3,4 We are proud that consumer feedback
continuously fuels our innovation, and IQOS ILUMA i is a testament
to that.”
Olczak added: “We have been investing heavily in research and
development to provide adults who smoke with better alternatives to
cigarettes based on cutting-edge science. But for change to be
effectively enacted, government and society at large must play
their part. It is important that others—like government authorities
and regulators—embrace the opportunity offered by innovation and
science to benefit the world.”
IQOS ILUMA i features
The IQOS ILUMA i series offers three devices in Japan: IQOS
ILUMA i PRIME, IQOS ILUMA i and IQOS ILUMA i ONE. All three devices
bring a range of adaptable new features. It already delivers an
experience that is clean, seamless, and pleasurable thanks to PMI’s
bladeless SMARTCORE INDUCTION SYSTEMTM in a variety of designs to
meet the diverse preferences of consumers.
The new touch screen on the device’s holder allows users to see
experience-relevant information quickly and easily. To personalize
the experience, IQOS ILUMA i introduces a new Pause Mode. By
swiping up or down on the touch screen, users can pause and resume
their smoke-free moment where they left off5, without worrying
about wasting a stick. Additionally, FlexPuff allows users to enjoy
the experience at their pace6.
The new IQOS ILUMA i additionally includes smart features like
FlexBattery that help prolong the lifespan of the holder’s
battery7, contributing to electronic waste reduction, as part of
our efforts to reduce the environmental impact of our products.
Furthermore, the door for IQOS ILUMA i is made from aluminum
produced with renewable energy and the inner textile layer of IQOS
ILUMA i’s PRIME leather-like wrap is made of 100% recycled
plastic.
Further information on IQOS ILUMA i, its features, and
additional important information can be found on
https://www.IQOS.com.
Philip Morris International: Delivering
a Smoke-Free Future
Philip Morris International (PMI) is a leading international
tobacco company, actively delivering a smoke-free future and
evolving its portfolio for the long term to include products
outside of the tobacco and nicotine sector. The company’s current
product portfolio primarily consists of cigarettes and smoke-free
products. Since 2008, PMI has invested $12.5 billion to develop,
scientifically substantiate and commercialize innovative smoke-free
products for adults who would otherwise continue to smoke, with the
goal of completely ending the sale of cigarettes. This includes the
building of world-class scientific assessment capabilities, notably
in the areas of pre-clinical systems toxicology, clinical and
behavioural research, as well as post-market studies. In 2022, PMI
acquired Swedish Match – a leader in oral nicotine delivery –
creating a global smoke-free champion led by the companies’ IQOS
and ZYN brands. The U.S. Food and Drug Administration has
authorized versions of PMI’s IQOS Platform 1 devices and
consumables and Swedish Match’s General snus as Modified Risk
Tobacco Products. As of December 31, 2023, PMI's smoke-free
products were available for sale in 84 markets, and PMI estimates
that approximately 20.8 million adults around the world had already
switched to IQOS and stopped smoking. Smoke-free products accounted
for approximately 37% of PMI’s total full-year 2023 net revenues.
With a strong foundation and significant expertise in life
sciences, PMI announced in February 2021 its ambition to expand
into wellness and healthcare areas and, through its Vectura Fertin
Pharma business, aims to enhance life through the delivery of
seamless health experiences. For more information, please visit
www.pmi.com and www.pmiscience.com.
1 Source: PMI global estimate of total In-Market Sales of Heated
Tobacco Units as of June 2023.
2 HTU city offtake share [Q3, 2023] of total cigarettes and
HTUs. Source: PMI Financials or estimates.
3 Important information: It does not necessarily equal a 95%
reduction in risk. IQOS is not risk-free and provides nicotine,
which is addictive. Only for use by adults.
4 ”95% less” represents the average reductions in levels of a
range of harmful chemicals (excluding nicotine) compared to the
smoke of a reference cigarette (3R4F). See Important Information on
www. iqos.com.
5 Only available in Performance Mode, during the first 3 minutes
or 8 puffs of the experience. When pause is activated, Performance
Mode gives you up to two consecutive experiences and pause is
available only for one of them.
6 FlexPuff activation and number of puffs depend on individual
usage patterns, thus extra puffs might not apply to all adult
consumers and/or experiences. FlexPuff does not activate when pause
is used.
7 Only when fully used on Eco Mode throughout the lifespan of
the holder and may vary depending on personal consumption.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240313137812/en/
Philip Morris International For media enquiries and
visual selects, please contact: Bryson W. Thornton +41 (0) 58 242
4500 Bryson.Thornton@pmi.com
Blaine Dodds +41 (0) 58 242 4500 Blaine.Dodds@pmi.com
Philip Morris (NYSE:PM)
過去 株価チャート
から 12 2024 まで 1 2025
Philip Morris (NYSE:PM)
過去 株価チャート
から 1 2024 まで 1 2025
