Paramount Digital Entertainment Partners With Gaumont To Produce 'Section 8,' a New Interactive Thriller
2009年3月30日 - 4:00AM
PRニュース・ワイアー (英語)
Weekly Short-Form Series To Premiere In The U.S. On MySpace Video
Platform LOS ANGELES, March 29 /PRNewswire/ -- Paramount Digital
Entertainment (PDE), part of Viacom Inc.
(NYSE:VIANYSE:andNYSE:VIA.B), and Gaumont, one of Europe's largest
film production and distribution companies, announces the
development of "Section 8," an interactive Web series exclusively
distributed in the U.S. by MySpace, the world's premier social
portal. Endemol, a global leader in entertainment programming, will
handle worldwide distribution, product integration and brand
partnerships. Following the highly successful digital release of
Jackass 2.5, the first studio-backed feature film to be offered
online, comes "Section 8," an interactive short-form serial
thriller set to introduce online audiences to an online
entertainment experience that engages them in character and plot
development never-before-seen on the Web. Featuring an ill-fated
cast of characters, the supernatural thriller will take audiences
through a spine-tingling journey as personal dramas are revealed.
Throughout the short-form series, each character will face a moment
of jeopardy, leaving only one survivor. In a unique new media
twist, audiences are invited to guess the solution to the cryptic
back-story using customized interactive experiences situated in and
around the series. When collected together, the series will be
redistributed as a full-length feature. MySpace will be the
exclusive hub for "Section 8," allowing its audience in the U.S.
the opportunity to view, share and uniquely interact with this high
quality thriller. In addition to finding character descriptions,
episode discussions and behind-the-scenes content, users will be
able to embed each episode on their MySpace profile pages. "PDE is
continuing its commitment to developing high quality original
content for Web audiences," says Thomas Lesinski, President of
Paramount Digital Entertainment. "For 'Section 8,' Paramount has
partnered with top producers and distributors to develop a
compelling interactive story on a unique platform that will engage
audiences like never before." "Our partnership with PDE is an
important next step in Gaumont's production strategies," says
Christophe Riandee, CEO of Gaumont. "We are constantly looking for
new platforms to deliver quality content to a global audience."
"Section 8" uniquely creates opportunities for brands to become
deeply integrated into the story. Leveraging the interactive
quality of mobile and online entertainment allows users to
participate in a compelling exploration of the content through
customized marketing experiences. "'Section 8' sets a new standard
of theatrical quality for an online production. The innovation and
creativity that has been invested in the project will make this a
unique opportunity for our digital and brand partners," says Adam
Valkin Global Head of Digital at Endemol. About Paramount Digital
Entertainment Paramount Digital Entertainment (PDE) is a division
of Paramount Pictures Corporation. PDE develops and distributes
filmed entertainment across worldwide digital distribution
platforms including online, mobile and portable devices,
videogames, virtual worlds and emerging technologies. Paramount
Pictures Corporation (PPC), a global producer and distributor of
filmed entertainment, is a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), a
leading content company with prominent and respected film,
television and digital entertainment brands. The company's labels
include Paramount Pictures, Paramount Vantage, Paramount Classics,
MTV Films and Nickelodeon Movies. PPC operations also include
Paramount Digital Entertainment, Paramount Famous Productions,
Paramount Home Entertainment, Paramount Pictures International,
Paramount Licensing Inc., Paramount Studio Group, and Worldwide
Television Distribution. About Gaumont Gaumont has been one of the
main European production companies since 1895. These past years, it
has sped up its activity producing or acquiring, financing and
releasing features like Splice (Adrian Brody, Sarah Polley) by
Vincenzo Natali, Last Night by Massy Tadjedin (Keira Knightley, Eva
Mendes, Guillaume Canet, Sam Worthington) The Science of Sleep
(Gael Garcia Bernal, Charlotte Gainsbourg) by Michel Gondry, 36
quai des Orfevres (Gerard Depardieu, Daniel Auteuil) by Olivier
Marchal, The Closet and The Valet (Daniel Auteuil) by acclaimed
director Francis Veber. Gaumont has built up France's
second-ranking film library holding over 900 titles. It includes
the works of prestigious directors such as Luc Besson, Francis
Veber, Jean-Jacques Beineix or awarded Federico Fellini, Maurice
Pialat or Jean-Luc Godard. Gaumont joined forces with Pathe to
create Europalaces, managing and expanding Europe's biggest theatre
network. About Endemol Founded in 1994, Endemol is a global leader
in entertainment programming, having established itself as the
largest independent TV, cross platform and digital production
company in the world. The company produces worldwide hits like "Big
Brother," "Deal or No Deal," "Extreme Makeover: Home Edition,"
"Star Academy" and "Wipeout." Endemol comprises a global network of
companies that spans 26 countries on five continents including the
USA, the UK, Spain, Italy, France, Germany and the Netherlands, as
well as Latin America, India, South Africa and Australia. Endemol
produces premium entertainment for the world's major broadcasters
and digital media platforms - including mobile and Internet - as
well as creating bespoke branded entertainment for the world's
major advertising agencies and brands. The company annually
produces nearly 40,000 hours of programming from over 500 different
shows in nearly 200 countries. Their recent digital successes
include generating over 300 million online video views in 2008 -for
Big Brother alone. Endemol is also behind numerous award winning
original digital productions among many other growing online
accomplishments. The company's creative teams around the world are
continuously developing new entertainment properties that are
shared across the Endemol network. Endemol currently has a growing
library of over 2000 formats and nearly 20,000 hours of content
across genres including entertainment, reality TV, game shows,
animation, comedy and drama. Endemol also recently acquired 100% of
Southern Star Group, the largest production company in Australia
and one of the largest distributors of English language television
programming in the world. Endemol is a privately held company.
About MySpace MySpace is the world's leading social portal for
connecting people, content, and culture. MySpace empowers its
global community to experience the Internet through a social lens
by integrating personal profiles, photo sharing, professional and
viral videos, blogs, mobile, instant messaging, and the world's
largest music community. MySpace is the highest trafficked website
in the United States and includes an international network of more
than 30 local community sites throughout North America, Latin
America, Europe, Asia, and Australia. Fox Interactive Media is a
division of News Corporation.
(NYSE:NWSNYSE:-NYSE:NewsNYSE:NWS.ANYSE:-NYSE:News)(ASX:NWSASX:-ASX:NewsASX:NWSLVASX:-ASX:News).
DATASOURCE: Paramount Digital Entertainment CONTACT: Melisa
Rodriguez, , or Maria Gonima, , both of Bender-Helper Impact on
behalf of Paramount Digital Entertainment, +1-310-473-4147
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