Bloomingdale's announces exclusive AQUA
collection inspired by the HBO Original Series, The White
Lotus.
NEW
YORK, Jan. 27, 2025 /PRNewswire/ -- Bloomingdale's announces The White Lotus x
AQUA, an exclusive collection in partnership with Warner Bros.
Discovery Global Consumer Products. To help celebrate the highly
anticipated third season of the HBO Original Series, The White
Lotus, which takes an all-star cast to the stunning landscapes
of Thailand, this collaboration
features a curated AQUA collection with an array of products
reflecting the bold aesthetic of this season.
Launching online and in-store February
3, The White Lotus x AQUA collection will showcase a vibrant
array of women's apparel and accessories. Inspired by the series,
the collection evokes a beachy feel, featuring floral prints and an
overall tropical vibe. Perfect for a luxury getaway to Thailand, the line includes two-piece sets,
dresses, swimsuits and vibrant colored crochet totes and sandals.
Shoppers can also find statement pieces for everyday wear,
including hoodies, t-shirts, and joggers.
"At Bloomingdale's, we strive to align our marketing initiatives
with the most exciting moments in culture," said Frank Berman, EVP and Chief Marketing Officer.
"This partnership with Warner Bros. Discovery, inclusive of the
exciting AQUA collaboration with The White Lotus, a bonafide
cultural phenomenon, is another example of fulfilling this customer
appetite. We're proud to offer our shoppers a unique way to
experience the magic of the show, both in-store and online."
The collection will be available online and in all Bloomingdale's stores starting February 3rd, with a window display at
Bloomingdale's 59th Street. Visit
Bloomingdales.com and @Bloomingdales on Instagram for more details
starting on February 3rd.
The eight-episode third season of The White Lotus debuts on
Sunday, February 16th at 9pm ET/PT on HBO and will be available to stream
on Max.
About Bloomingdale's
Bloomingdale's is America's only
nationwide, full-line, upscale department store. A division of
Macy's, Inc. (NYSE: M), it currently operates 32
Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and
four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey,
New York, Pennsylvania, Texas, Virginia, Washington. In addition, Bloomingdale's has an international presence
with a location in Dubai and Kuwait. Founded in 1872, the iconic retailer
celebrated its 150th anniversary in 2022. Be sure to follow
@bloomingdales on social media, become a Loyallist, and for more
information, or to shop any time,
visit www.bloomingdales.com.
About The White Lotus
HBO's Emmy®-winning series THE WHITE LOTUS, from
Mike White, will return for a third
installment in 2025 following a new group of guests at another
White Lotus property. The series is created, written and directed
by Mike White and executive produced
by White, David Bernad and
Mark Kamine.
About Warner Bros. Discovery Global Consumer
Products:
Warner Bros. Discovery Global Consumer Products
(WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy
division, extends the company's powerful portfolio of entertainment
brands and franchises into the lives of fans around the world.
WBDGCP partners with best-in-class licensees globally on
award-winning toy, fashion, home décor and publishing programs
inspired by the biggest franchises from Warner Bros.' film,
television, animation, and games studios, HBO, Discovery, DC,
Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With
innovative global licensing and merchandising programs, retail
initiatives, and promotional partnerships, WBDGCP is one of the
leading licensing and retail merchandising organizations in the
world.
Media Contact
Jennifer.Chadroff@bloomingdales.com
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SOURCE Bloomingdale's