The Most Unique, Live Fitness Experience Is
Back for its 6th Year with Epic Performances by Alesso
and Loud Luxury
NEW
YORK, June 26, 2023 /PRNewswire/
-- Movement LIVE by Michelob ULTRA is back for its sixth year
and is inviting consumers from all over the nation to join its most
unique, live workout experience yet. Michelob ULTRA, the premium
beer for those who live an active lifestyle, is hitting the road
this summer in partnership with Live Nation, the world's leading
live entertainment company, and Rumble Boxing for an epic
Movement LIVE Tour, featuring live music performances by Alesso and
Loud Luxury.
For the first time ever, this unconventional fitness experience
will debut at iconic Live Nation venues across Charlotte, Houston, and Denver, setting the stage for an epic fusion
of fitness, fun, and live music. During this year's Movement LIVE
Tour by Michelob ULTRA, fitness enthusiasts will participate in a
live 45-minute shadow boxing and strength workout hosted
by Team ULTRA fitness pros and led by Rumble trainers,
followed by an electrifying post-workout celebration and dance
party with special musical performances. The tour will also make
stops in Atlanta, Chicago, and Dallas with special performances by local
DJs.
"We are thrilled to be able to bring together fitness
enthusiasts from across the nation with these one-of-a-kind, live
experiences that fuel the joy of working out together," said
Ricardo Marques, Vice President of
Marketing, Michelob ULTRA. "This
year's tour marks a new era for Movement LIVE and is a refreshing
reminder that it's only worth it if you enjoy it."
"Live music fans embrace a healthy and balanced lifestyle and
proudly pioneer the latest fitness trends," said Tyler Phillips, Live Nation's Vice President of
Brand Marketing. "By teaming up with Michelob ULTRA to bring the
Movement Tour to music venues nationwide, fans have a unique
opportunity to blend their love for live music and fitness in an
exhilarating and memorable way."
Since starting Movement LIVE in 2018, Michelob ULTRA has been
committed to offering fans who live an active lifestyle an
unforgettable and joyful workout experience all while uniting
fitness enthusiasts and music fans from around the world.
Dates, locations and musical performances include:
- July 12: Charlotte, NC – The Fillmore
Charlotte, featuring musical guest Loud Luxury (tickets
available for purchase)
- July 20: Atlanta, GA – State Farm Arena, with
a special performance by a local DJ (free live 45-minute
shadow boxing and strength workout)
- July 26: Chicago, IL – Wrigley Field, with a special performance by a
local DJ (free live 45-minute shadow boxing and strength
workout)
- August 2: Dallas, TX – American Airlines Arena, with
a special performance by a local DJ (free live 45-minute
shadow boxing and strength workout)
- August 9: Denver, CO – Fillmore
Auditorium, featuring musical guest Loud Luxury (tickets
available for purchase)
- August 16: Houston, TX – 713 Music Hall, featuring
musical guest Alesso (tickets available for purchase)
This can't miss tour will feature exclusive, never-before-seen
merch and products from Movement LIVE partners including
Brooks Running, BYLT Basics, and
more. Additionally, for fitness enthusiasts who want to
attend Movement LIVE, Cash App is offering Cash App Card
holders access to its Pumped Up Pass. At only $50, the pass includes additional perks like a
VIP viewing area at the concert, $35
to go towards your next Rumble class*, express check-in and 20% off
of all food and beverages at the event. To purchase the Pass,
check out using your Cash App Card.
"Merging the high-energy and explosive experience of Rumble
Boxing workouts with the incredible music artists at Movement LIVE
will be a night to remember," says Rumble Chief Marketing Officer,
Rachelle Dejean. "And even better
yet, we get to share these unforgettable moments in 6 markets this
year!"
For tickets for each city and to learn more about how Michelob
ULTRA is encouraging joy through fitness, visit
MichelobUltra.com/movementlivetour.
For more information, visit MichelobULTRA.com or follow
@MichelobULTRA on Facebook, Twitter, Instagram and YouTube.
ABOUT MICHELOB ULTRA
Introduced in 2002, Michelob
ULTRA is the No. 2 beer in the industry by volume. With just 95
calories, 2.6 carbs and no artificial flavors or colors, it is a
superior light beer that celebrates the active, balanced lifestyle
of its drinkers that includes both fitness and fun. Michelob
ULTRA's choice of grains and extended mashing process leads to its
refreshing taste and fewer carbohydrates. It is brewed with the
finest barley malt, rice, hops, and a pure-cultured yeast strain,
all of which reflect Anheuser-Busch's commitment to brewing
quality. Michelob ULTRA reminds you to always drink, and sweat,
responsibly.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose
is to create a future with more cheers. We are always looking to
serve up new ways to meet life's moments, dream big to move our
industry forward, and make a meaningful impact in the world. We
hope to build a future that everyone can celebrate, and everyone
can share. For more than 160 years, Anheuser-Busch has carried on a
legacy of brewing great-tasting, high-quality beers that have
satisfied beer drinkers for generations. Today, we own and operate
more than 120 facilities, including breweries, wholesaler
distribution centers, agricultural facilities and packaging plants,
and have more than 19,000 colleagues across the United States. We are home to several of
America's most loved beer brands, including Budweiser, Bud Light,
and Michelob ULTRA, as well as a number of regional brands that
provide beer drinkers with a choice of the best-tasting craft beers
in the industry. From responsible drinking programs and emergency
drinking water donations to industry-leading sustainability
efforts, we are guided by our unwavering commitment to supporting
the communities we call home. For more information, visit
www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn,
Twitter, Facebook and Instagram.
ABOUT LIVE NATION ENTERTAINMENT
Live Nation
Entertainment (NYSE: LYV) is the world's leading live entertainment
company comprised of global market leaders: Ticketmaster, Live
Nation Concerts, and Live Nation Sponsorship. For additional
information, visit www.livenationentertainment.com.
ABOUT RUMBLE
Founded in New York City in 2017,
Rumble is a group fitness concept delivering a combination of
boxing-inspired circuits and the transformative power of resistance
training. Pro and amateur fighters glove up together, no matter
their fitness level or skill, to reveal their inner fighter. The
experience is a 45-minute, 10-round, full-body cardio and strength
workout crafted around specially designed water-filled,
teardrop-style boxing bags. Rumble was founded by Noah Neiman (former Barry's Bootcamp Master
Trainer, and cast member of Bravo's Work Out New York),
Eugene Remm (Co-Founder of Catch
Hospitality Group: Catch Restaurants, CATCH STEAK, Lexington
Brass), Andy Stenzler (Co-Founder
Cosí, Kidville), and Anthony DiMarco
(13-time IRONMAN, former Managing Director, Google). Ranked in
Entrepreneur Magazine's Top New Franchises List in 2023, Rumble is
headquartered in Irvine, CA and
backed by Xponential Fitness, the largest franchisor of boutique
fitness brands.
ABOUT BROOKS
RUNNING
Brooks Running
creates market-leading performance footwear, apparel, run bras, and
accessories distributed to runners worldwide. Brooks' purpose is to
inspire everyone to run their path by creating the best gear,
tools, and experiences. Founded in 1914, the company continues to
deliver accelerated product innovation and engagement with runners,
walkers, and everyone who puts one foot in front of the other.
Brooks is a subsidiary of Berkshire Hathaway Inc. and is
headquartered in Seattle,
Washington. Visit www.brooksrunning.com for more information
or follow @brooksrunning.
ABOUT CASH APP
Cash App is the money app. It's the
easy way to spend, send, store, and invest money. Sending and
receiving money is free and fast, and most payments can be
deposited directly to a bank account in just a few seconds. With
Cash App, customers can also invest in their favorite companies
with as little as $1, buy and sell
Bitcoin instantly, get a paycheck deposited right to
the app, create a unique $cashtag to share with anyone to get paid
fast, and use the Cash App Card to spend the money anywhere Visa is
accepted. Download Cash App for free at cash.app/download
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SOURCE Michelob ULTRA