Fabled Records will introduce the next
generation of Chinese electronic artists and music culture globally
through an innovative partnership with Astralwerks and Capitol
Records China
BEIJING, May 27, 2022 /PRNewswire/ -- Live Nation,
the global leader in live entertainment, has today announced that
its Asian electronic dance music division, Live Nation
Electronic Asia (LNEA), has entered into a multi-year global
licensing and distribution agreement for its recently launched
Fabled Records label. Dedicated to supporting the next
generation of Chinese electronic music and artists, LNEA is
partnering with global dance label Astralwerks and
Capitol Records China (CRC), both divisions of Universal
Music Group (UMG), the world's leading music-based
entertainment company.
Under this new agreement, Astralwerks and Capitol Records China
will collaborate on the global release and distribution of Fabled
Records artists and projects globally. Through this bespoke and
innovative label partnership, Fabled Records and LNEA will enjoy
direct access to a collective pool of UMG's international
divisions, with global marketing support led domestically by
Capitol Records China, and internationally by the team at
Astralwerks. The partnership will see all organisations working
together to advance the awareness of Chinese electronic music and
artists worldwide.
LNEA's management company, Dancing Dragon, was formed in
August 2019 to meet the rising demand for electronic dance
music in the region. Dancing Dragon has signed a roster of artists,
including a number of top Chinese EDM artists and producers.
Chace, Beauz, Carta, and Yåko are just some of the
artists set to release music on the newly launched label, Fabled
Records.
Recent musical releases by the label include the first two
singles from Chace's album "Belated
Suffocation" - "46 Step" and
"Cinematic", as well as Beauz's collaborative singles
with breakthrough female rapper NINEONE# - "Treat Me
Like" and "Rave Game". The label
has also released Carta's first full Chinese single, "Lonely
Addiction", featuring Elieen Yo and Ika Zhou.
Jim Wong, Managing Director at
Live Nation Electronic Asia, Dancing Dragon Management, and label
head of Fabled Records, said: "Greater China dance music has grown
tremendously in the past decade, particularly in the live and club
sectors of business. It has influenced a lot of artists, adults,
and teenagers in Greater China to
start listening, engaging and producing dance music. During the
pandemic, our incredibly talented musician Chace flourished within
the domestic mainstream media, and Beauz and Carta have both made
waves on international stages. More and more brilliant homegrown
artists are now ready to showcase their music to the world. Fabled
Records and our whole division at LNEA are committed to bringing
the best artists and music from Greater
China to the global stage. There is no better way to achieve
this than through our partnership with Toby, Cindy, and the team at
Astralwerks, as well as Tom, the team at Capitol Records China and
the rest of Universal Music Group's international
divisions."
Tom Tang, General Manager,
Capitol Records China, said: "The recent launch of
Capitol Records China, the first Asian division of the iconic
label, is dedicated to bringing the best Chinese artists and music
creativity to an international stage through explorations of
diverse styles and genres. Electronic dance music is something we
are actively observing, and has been nothing short of captivating
with rapid growth in popularity and scale. We are delighted to
partner with Fabled Records to support the showcasing of the
label's impressive catalogue of talented rising Chinese EDM stars
to a global audience, highlighting China's authenthic trending music
culture."
Toby Andrew, President of
Astralwerks, said: "We're very excited to work
alongside Tom and the team at Capitol Records China, whilst
expanding the reach of Astralwerks Asia through this innovative
partnership with Jim and the team at Live Nation. Cindy Gu has spent the last two years working
tirelessly on the presence of Astralwerks Asia in the region, and
this collaboration puts us firmly at the forefront of the
burgeoning electronic music scene in China and throughout the continent. We can't
wait to get started working with Fabled Records's roster of
incredible artists."
Chinese DJ/ Producer Chace, who made history in 2017 as the
first DJ from China to play the
main stage of Tomorrowland Belgium, said: "I'm happy to be
on this journey with Fabled Records. Having been on the cultural
exchange mission for so long, my debut album is finally coming. I'm
excited for the world to hear what I have to offer, and am thrilled
to have the team at Astralwerks and Capitol Records China on
board."
Chace's first solo album "Belated
Suffocations" featuring lead single "In my
head" will debut under the partnership on May 27, 2022. Beauz's new track will follow, and
is a Chinese uplift of NOTD's multi-hit "Keep You
Mine".
About Live Nation
Entertainment
Live Nation Entertainment (NYSE: LYV) is the world's
leading live entertainment company comprised of global market
leaders: Ticketmaster, Live Nation Concerts, and Live Nation
Sponsorship.
For additional information,
visit www.livenationentertainment.com
About Live Nation
Electronic Asia
Live Nation Electronic Asia is the business unit that
specializes in promoting electronic dance music events in
Asia. Live Nation Electronic Asia has produced over 2000
events and festivals in Asia in
the past 5 years with Creamfields to multi-international tours
featuring the likes of Tiesto, Armin Van
Buuren, Skrillex, Marshmello and many more. For additional
information, visit www.livenationelectronic.asia
About Fabled Records
Fabled Records, like its name suggests, will break
Chinese-influenced music content globally to show that we're more
than just a myth. Aiming to be the first globally successful music
story from Greater China, Fabled
Records will focus on discovering, developing, and promoting
original content from carefully selected local talents by bridging
borders through collaborations between international artists and
Chinese talents showcasing Chinese production and vocals. We will
be setting the trends with music that will push Chinese music to
the global stage.
About Universal Music
Group
At Universal Music Group, we exist to shape culture through the
power of artistry. UMG is the world leader in music-based
entertainment, with a broad array of businesses engaged in recorded
music, music publishing, merchandising and audiovisual content.
Featuring the most comprehensive catalogue of recordings and songs
across every musical genre, UMG identifies and develops artists and
produces and distributes the most critically acclaimed and
commercially successful music in the world. Committed to artistry,
innovation and entrepreneurship, UMG fosters the development of
services, platforms, and business models in order to broaden
artistic and commercial opportunities for our artists and create
new experiences for fans. For more information, visit
www.universalmusic.com
About Astralwerks
Astralwerks is a modern, artist-first dance/electronic
music label in the U.S. Combining a scalable, independent and
global-thinking ethos with the ability to tap into the resources of
a major label has enabled Astralwerks to sign such artists
as ILLENIUM, Jonas Blue, Alison
Wonderland, EDEN, ZHU and Alesso. As a testament to its pioneering
approach, Astralwerks has amassed 30 GRAMMY® nominations, taken
home six GRAMMY Awards and had historic releases from the likes of
The Chemical Brothers, Swedish House Mafia, Halsey, Porter Robinson, Phoenix, Eric
Prydz, Fatboy Slim and many others. The label has also
released such massive singles as the 6x Platinum "Happier" by
Marshmello + Bastille and FISHER's "Losing It." For additional
information, visit https://www.astralwerks.com/
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