Superpages.com Advertisers Extended across HelloMetro's Large Network of .mobi Sites
2008年8月5日 - 7:00PM
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Idearc Media, home to Superpages.com� and publisher of the Verizon�
Yellow Pages, and HelloMetro.com, one of the world�s most extensive
providers of city-oriented Web sites, today announced an agreement
to distribute Idearc Media�s Superpages.com performance-based
advertisers across the HelloMetro.mobi network of more than 1,500
city-based, local search Web sites. The agreement increases
Superpages.com�s advertisers presence in the mobile environment and
provides HelloMetro.mobi users with more relevant local business
content. Superpages.com is available�with select wireless carriers
and handsets via Superpages MobileSM. �As we continue to add cities
to our list of Web sites content becomes increasingly important,�
said Clark Scott, CEO of HelloMetro.com. �Superpages.com�s local
business content will provide an added bonus to our robust
city-specific content.� Idearc Media and HelloMetro.com currently
have a long-term agreement which distributes Idearc Media�s
Superpages.com performance-based advertisers through the
HelloMetro.com network of Web sites. �We have received great
results in our current agreement with HelloMetro.com and the new
agreement can only bring more visibility and more leads for our
advertisers on Superpages.com,� said Robyn Rose, vice president of
Internet marketing for Idearc Media. HelloMetro is a collection of
more than 1,500 city-based, locally focused Web sites that share
more than 2.7 million unique visitors a month. HelloMetro offers
each city�s residents and visitors a local platform to learn about
what�s new, attractions, restaurants, special events, movie show
times, lottery results, real estate, jobs, phone directories � all
specific to their own city and interests. In 2007, Superpages.com
had 17 million small-to-medium-sized business listings in the
United States, more than 10 million of which featured enhanced
content. Also this past year, Superpages.com saw an increase of
more than 2 billion network searches from 2006 to more than 4.8
billion network searches. About Idearc Inc. Idearc Inc. (NYSE: IAR)
delivers products on multiple platforms to help consumers find the
information they want, wherever they are. Idearc�s multi-platform
of advertising solutions includes Superpages.com�, Superpages
MobileSM, Superpages MobileSM for BlackBerry�, Switchboard.com,
LocalSearch.comSM, Verizon� Yellow Pages, Verizon� White Pages,
smaller-sized portable Verizon� Yellow Pages Companion Directories,
FairPoint� Yellow Pages, FairPoint� White Pages, FairPoint� Yellow
Pages Companion Directories, reFresh reCharge reNew� magazine,
Solutions At Hand� magazine, and Solutions on the Move� and
Solutions Direct� direct mail packages. For more information, visit
www.idearc.com. About HelloMetro As we have said since 1999, the
future of the Internet is �Local.� The HelloMetro global network of
city search guides offers users the opportunity to get to know a
city through local history, attractions, real estate, jobs, Yellow
Pages, White Pages, local resources and other partner sites that
provide the most complete and up-to-date information in their
particular subject areas. Unlike cluttered city portals that blast
online audiences with irrelevant advertising information,
HelloMetro.com uniquely dedicates each city site to the flavor of
the individual location. More information about HelloMetro can be
found at www.HelloMetro.com or by calling (877) 282-2973. (IAR-G)
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