Cision Integrates Global Leadership and
Functional Teams across Cision, Brandwatch, and PR Newswire in Move
to Deliver Greater End-to-End Value to Customers
CHICAGO, Aug. 17, 2023 /PRNewswire/ -- Cision, the leading
provider of consumer and media intelligence and communications
solutions, recently announced a new leadership team as part of its
strategic plan to deliver a more robust, end-to-end customer
experience. This move involves integrating the leadership and
functional teams across Cision, Brandwatch, and PR Newswire,
while preserving the strength and identity of each go-to-market
brand. These changes are positioned to deliver even greater value
to customers in managing their brands amidst the rapidly evolving
media and consumer intelligence landscape.
"Integrating our leadership and functional teams will help
create a more connected and agile company, well positioned to meet
the evolving needs of our customers now and in the future,"
said Cali Tran, CEO of Cision. "Our ability to react quickly
to market changes and opportunities will translate to
transformational product innovation, improved and expanded data
access, and a holistic and streamlined customer experience."
Under the new structure, Cision will consolidate its business
and leadership teams under CEO Cali Tran, as well as align its
product development and expansion efforts. The leadership team
includes the following newly named members:
- Amanda Schmidt, Chief
People Officer
- Michael Amsinck, Chief
Product Officer
- Carrie Parker, Chief
Marketing Officer
- Nabilah Irshad, Chief
Legal Officer
- Andy Bhojwani, Chief
Information Officer
- Pehr Luedtke, Senior Vice
President of Global Content
This new infrastructure will allow Cision, Brandwatch, and PR
Newswire to deliver faster, more efficient and personalized
services for small and medium businesses, mid-market, and
Enterprise customers. Combined, these services represent the most
comprehensive media, brand, and consumer coverage available, across
paid, owned, earned, traditional, and social media platforms.
The announcement follows the recent launch of CisionOne, a fully
integrated monitoring, AI enabled insights and outreach solution,
in the UK. CisionOne is set to roll out to additional global
markets this year.
"Cision remains focused on delivering our award-winning
solutions and best-in-class customer service to thousands of global
customers who rely on our technology and people every day to manage
critical marketing, communications and reputational functions,"
said Tran. "Over the next year, we will progressively update and
expand our product suite to ensure that Cision is continuing to
address customers' needs holistically and efficiently."
About Cision
Cision is the leading provider of consumer and media
intelligence and communications solutions, enabling public
relations, marketing, social media, and communications
professionals around the world to understand their consumers,
influence outcomes and amplify their stories. As the market leader,
Cision's award-winning brands and technology enable Marketing and
Communications leaders to manage and shape their brands in today's
rapidly evolving world. Cision has offices in 24 countries through
the Americas, EMEA and APAC, and offers a suite of best-in-class
solutions, including PR Newswire, Brandwatch Consumer Research, and
CisionOne. To learn more, visit www.cision.com, www.brandwatch.com
and www.prnewswire.com.
Contact Information:
For media inquiries, please contact:
Cision Public Relations
cision@kcsa.com
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