FIFA Announces AB InBev as Official Beer Sponsor of FIFA Women’s World Cup 2023™ and FIFA World Cup 2026™
2023年6月8日 - 8:00PM
ビジネスワイヤ(英語)
- World’s leading brewer extends global sponsorship of FIFA’s
flagship events through 2026
- AB InBev’s leading portfolio of brands will continue its
tradition of celebrating the FIFA World Cup™ and football
throughout the world
- Investment in FIFA Women’s World Cup Australia & New
Zealand 2023™ in line with FIFA and AB InBev’s goal to continue to
elevate the women’s game globally
AB InBev (Euronext: ABI) (MEXBOL: ANB) (JSE: ANH) (NYSE: BUD),
the world’s leading brewer, has extended its nearly 40-year
partnership with FIFA as the official beer sponsor of the FIFA
Women’s World Cup 2023™ and the FIFA World Cup 2026™.
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The two tournaments will make history with notable firsts,
providing AB InBev and its leading brands with new opportunities to
brew excitement for fans all around the world. The FIFA Women’s
World Cup™ will make its debut in the southern hemisphere in
Australia and Aotearoa New Zealand next month, with 32 teams also
taking part in the competition for the first time. The FIFA World
Cup 2026™, meanwhile, will be the first to be hosted by three
countries, with 48 participating teams and 104 matches in 16 cities
across Canada, Mexico and the United States.
“FIFA World Cup tournaments are the most popular sporting events
in the world. We are deeply connected to the fans and to football
all over the world, which is why we’re excited about extending the
relationship with FIFA,” said Marcel Marcondes, Chief Marketing
Officer, AB InBev. “Cheering and celebrating over a beer is a part
of the experience for billions of football fans. We’re proud to
continue offering new, meaningful ways to engage with fans and give
unrivalled, immersive experiences that connect them to the sport
that they love.”
“We are proud to renew this successful partnership, which will
undoubtedly reach new heights in 2023 and 2026,” said FIFA Chief
Business Officer Romy Gai. “As one of our longest-standing
sponsors, AB InBev’s investment will benefit the game, as well as
football development all over the world, while bringing creativity
and excitement to the experience that football fans will have
during our most iconic tournaments.”
About AB InBev
AB InBev is a publicly traded company (Euronext: ABI) based in
Leuven, Belgium, with secondary listings on the Mexico (MEXBOL:
ANB) and South Africa (JSE: ANH) stock exchanges and with American
Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As
a company, we dream big to create a future with more cheers. We are
always looking to serve up new ways to meet life’s moments, move
our industry forward and make a meaningful impact in the world. We
are committed to building great brands that stand the test of time
and to brewing the best beers using the finest ingredients. Our
diverse portfolio of well over 500 beer brands includes global
brands Budweiser®, Corona® and Stella Artois®; multi-country brands
Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local
champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®,
Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo
Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®. Our brewing
heritage dates back more than 600 years, spanning continents and
generations. From our European roots at the Den Hoorn brewery in
Leuven, Belgium. To the pioneering spirit of the Anheuser & Co
brewery in St. Louis, US. To the creation of the Castle Brewery in
South Africa during the Johannesburg gold rush. To Bohemia, the
first brewery in Brazil. Geographically diversified with a balanced
exposure to developed and developing markets, we leverage the
collective strengths of approximately 167,000 colleagues based in
nearly 50 countries worldwide. For 2022, AB InBev’s reported
revenue was 57.8 billion USD (excluding JVs and associates).
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AB InBev: Kate Laverge Kate.Laverge@ab-inbev.com +1 (917)
940-7421
Fallon Buckelew Fallon.Buckelew@ab-inbev.com +1 (310)
592-6319
Michaël Cloots Michael.Cloots@ab-inbev.com +32 497 167183
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