Fourth Annual Partnership Aims to Power Up the
Holidays with 100,000 Battery Donation
HARTLAND, Wis., Dec. 5, 2023
/PRNewswire/ -- With the holiday season in full swing, it marks the
time of year to give back and spread cheer. That is why Batteries
Plus, the nation's largest and fastest-growing battery, light bulb,
key fob and repair franchise, is proud to announce its continued
partnership with Duracell and the U.S. Marines' Toys for Tots
Campaign for the fourth consecutive year and spread joy by powering
tens of thousands of children's toys and games this holiday
season.
In the exclusive partnership with Duracell, Batteries Plus
donated over 100,000 AA and AAA batteries to the national
children's charity. The batteries will be used to power donated
toys and games, giving life to thousands of gifts that will make
their way into children's hands this December. The joint initiative
underscores both companies' commitment to giving back to the
communities they serve by ensuring that every child experiences the
magic of the holiday season. In fact, Batteries Plus franchise
owners nationwide are once again hosting bins in over 400 local
stores in markets such as: Tampa
(15 stores) and Portland (13 stores); in addition to larger regions
including: Northern California (11
stores), Southeast Wisconsin (10
stores), and Virginia (11 stores).
In addition, the Batteries Plus corporate offices in Wisconsin also collected toys for their local
Toys for Tots chapters.
"We are thrilled to continue our partnership with Duracell and
Toys for Tots for the fourth holiday season bringing our four-year
donation to 400,000 batteries," said Scott
Williams, CEO of Batteries Plus. "At Batteries Plus, we
understand the importance of powering not only devices but also the
festive spirit in children during the holidays. By joining forces
with Duracell and Toys for Tots, we hope to make a lasting impact
on families and communities across the nation."
The unique partnership continues to be a welcomed addition to
the Toys for Tots mission. While the donated gifts are the
foundation of the company's efforts, many of these toys require
batteries which typically are not included, making this generous
contribution from Batteries Plus and Duracell even more special to
both Toys for Tots and the children who receive the gifts.
"We are very pleased to welcome Batteries Plus back
as a National Corporate Sponsor of the Marine Toys for Tots
Campaign," said retired Marine Colonel Ted
Silvester, Vice President of the Marine Toys for Tots
Foundation. "With their generous support, we will be able to
fulfill the Christmas holiday dreams of thousands of less fortunate
children, who otherwise might have been forgotten."
Toys for Tots refuses to distribute incomplete toys, and the
organization considers a toy without the required batteries to be
just that. The benefit of Batteries Plus and Duracell's donation is
twofold: it makes any incomplete toys whole and allows Toys for
Tots to use available dollars to purchase more toys versus
batteries.
"In our ongoing collaboration with Batteries Plus, Duracell® is
delighted to come together once again for another holiday season to
support the Toys for Tots campaign," said Andrew Wales, Sr. Sales Manager – North America. "Our shared dedication to
supporting our neighbors and communities nationwide is the driving
force behind our annual partnership with Batteries Plus and Toys
for Tots. Together we ensure that each donated toy is accompanied
by the necessary batteries, bringing joy to every child as they
unwrap their gifts on Christmas morning."
To learn more about Batteries Plus, including information on the
franchise opportunity or tour a store virtually, visit
batteriesplusfranchise.com.
ABOUT BATTERIES PLUS:
Batteries Plus, founded in 1988 and headquartered in
Hartland, WI, is a leading
omnichannel retailer of batteries, specialty light bulbs and phone
repair services for the direct-to-consumer and commercial channels.
The retailer also offers key programming, replacement and cutting
services. Through a nationwide network of stores, the company
offers a differentiated value proposition of unrivaled product
selection, in-stock availability and customer service. Batteries
Plus is owned by Freeman Spogli, a
private equity firm based in Los
Angeles and New York City.
To learn more about one of Forbes®' Best Franchises to Buy in
America, visit https://www.batteriesplusfranchise.com.
About Marine Toys for Tots
Toys for Tots, a 76-year National charitable Program run by the
U.S. Marine Corps Reserve, provides year-round joy, comfort, and
hope to less fortunate children across the Nation through the gift
of a new toy or book. The impact of these toys and books offers
disadvantaged children recognition, confidence, and a positive
memory for a lifetime. It is such experiences that help
children become responsible citizens and caring members of their
community. Since 1947, the Program has evolved and grown
exponentially having delivered hope and the magic of Christmas to
over 291 million less fortunate children. Because the need isn't
just at Christmastime, the Toys for Tots Program also provides
support year-round to families experiencing challenges and
exceptional circumstances, thus fulfilling the hopes and dream of
millions of less fortunate children beyond the holidays. The
Marine Toys for Tots Foundation is a not-for-profit organization
authorized by the U.S. Marine Corps and the Department of Defense
to provide fundraising and other necessary support for the annual
Marine Corps Reserve Toys for Tots Program. For more
information, visit www.toysfortots.org.
About Duracell
Started in the 1920s, the Duracell brand and company was
acquired by Berkshire Hathaway Inc. (NYSE-BRK.A, BRK.B) in 2016 and
has grown to be the leader in the primary battery market in
North America. The iconic Duracell
brand is known the world over. Our products serve as the heart of
devices that keep people connected, protect their families,
entertain them, and simplify their increasingly mobile lifestyles.
Our recharging technology allows consumers to live life without
limits. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that
engage in diverse business activities. Visit
www.duracell.com for more information; follow us on
Twitter.com/Duracell and like us on Facebook.com/Duracell.
MEDIA CONTACT: Regan Lee,
Fishman Public Relations, rlee@fishmanpr.com or 847-945-1300
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SOURCE Batteries Plus