5th Annual Partnership Will Light
the Holiday Spirit with Batteries to Power Donated Toys This
Holiday Season
- In partnership with Duracell, Batteries Plus pledges to
donate more than one million batteries to Toys for Tots this
year.
- The donated batteries will power the toys collected through
the organization and gifted to families in need for the
holidays.
- This year's donation is ten times larger than last year's
collection, thanks in large part to generous Batteries Plus
customers.
HARTLAND, Wis., Nov. 12,
2024 /PRNewswire/ -- In the spirit of the season of
giving and keeping true to holiday tradition, Batteries Plus – the
nation's largest specialty battery retailer – is proud to announce
its fifth consecutive year partnering with
Duracell® and the U.S. Marine Corps Toys for
Tots Campaign to power toys this holiday season. Through its
partnership, Batteries Plus is pledging to donate more than one
million batteries to accompany toys donated through the Toys
for Tots organization this year. This year's collection of
batteries – 10 times more than last year's donation – is largely
fueled by generous customers participating in the brand's
nationwide "Buy One, Give One" promotion, with Batteries Plus
donating a pack of AA or AAA Duracell batteries for every pack
purchased.
We're grateful for our loyal customers who
are helping us make a meaningful impact this holiday season.
"We're grateful for our loyal customers who are helping us make
a meaningful impact this holiday season, and allowing for the
holiday spirit to be accessible to all families," said
Scott Williams, CEO of Batteries
Plus. "Knowing that we're easing holiday stress for parents
while bringing smiles to children during the season of giving is
what drives this partnership forward every year."
While toys donated to Toys for Tots are brand new, they
typically come with a disclaimer that batteries are "sold
separately." The additional cost of batteries to power toys remains
an obstacle for families, so Toys for Tots refuses to distribute
any toy without batteries. Through this initiative, Batteries Plus
and their customers are taking a crucial step to ensure more toys
are allowed to be gifted to families in need this holiday
season.
"We're incredibly grateful for our annual partnership with
Batteries Plus and Duracell," said retired Marine Colonel
Ted Silvester, Vice President of the
Marine Toys for Tots Foundation. "Adding batteries to the
toys we distribute ensures that every child can immediately enjoy
their gift, which truly enhances the holiday experience. This
initiative represents the power of community in action to drive the
spirit of the holiday season."
In addition to the holiday season "Buy One, Give One" promotion,
customers can visit their nearest Batteries Plus store to donate
new toys for the annual Toys for Tots campaign. To learn more about
Batteries Plus and to the nearest retail store near you,
please visit www.batteriesplus.com.
ABOUT BATTERIES PLUS:
Batteries Plus, founded in 1988
and headquartered in Hartland, WI,
is a leading omnichannel retailer of batteries, specialty light
bulbs and phone repair services for the direct-to-consumer and
commercial channels. The retailer also offers key programming,
replacement and cutting services. Through a nationwide network of
stores, the company offers a differentiated value proposition of
unrivaled product selection, in-stock availability and customer
service. Batteries Plus is owned by Freeman
Spogli, a private equity firm based in Los Angeles and New
York City. To learn more about one of Forbes®' Best
Franchises to Buy in America, visit
https://www.batteriesplusfranchise.com.
About Marine Toys for Tots
Toys for Tots, a 77-year
National charitable Program run by the U.S. Marine Corps Reserve,
provides year-round joy, comfort, and hope to less fortunate
children across the Nation through the gift of a new toy or book.
The impact of these toys and books offers disadvantaged children
recognition, confidence, and a positive memory for a lifetime. It
is such experiences that help children become responsible citizens
and caring members of their community. Since 1947, the Program has
evolved and grown exponentially having delivered hope and the magic
of Christmas to over 291 million less fortunate children. Because
the need isn't just at Christmastime, the Toys for Tots Program
also provides support year-round to families experiencing
challenges and exceptional circumstances, thus fulfilling the hopes
and dream of millions of less fortunate children beyond the
holidays. The Marine Toys for Tots Foundation is a
not-for-profit organization authorized by the U.S. Marine Corps and
the Department of Defense to provide fundraising and other
necessary support for the annual Marine Corps Reserve Toys for Tots
Program. For more information, visit www.toysfortots.org.
About Duracell
Started in the 1920s, the Duracell
brand and company was acquired by Berkshire Hathaway Inc.
(NYSE-BRK.A, BRK.B) in 2016 and has grown to be the leader in the
primary battery market in North
America. The iconic Duracell brand is known the world over.
Our products serve as the heart of devices that keep people
connected, protect their families, entertain them, and simplify
their increasingly mobile lifestyles. Our recharging technology
allows consumers to live life without limits. Berkshire Hathaway
Inc. is a $250B holding company
owning subsidiaries that engage in diverse business activities.
Visit www.duracell.com for more information; follow us on
Twitter.com/Duracell and like us on Facebook.com/Duracell.
MEDIA CONTACT: Meg Ryan,
Fishman Public Relations, mryan@fishmanpr.com or 847-945-1300 ext.
264
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SOURCE Batteries Plus