Collaboration to Revolutionize Consumer
Engagement at Retail Point-of-Sale
BARTLETT, Tenn., Nov. 26,
2024 /PRNewswire/ -- SurgePays, Inc. (Nasdaq: SURG)
("SurgePays" or the "Company"), a technology and telecommunications
company, has completed the integration of
its ClearLine point-of-sale marketing platform with PAX
Technology's lineup of smart payment terminals.
This collaboration represents a new and innovative opportunity
for merchants to unlock the increased potential of their existing
hardware, engaging customers at the pivotal moment of payment at
the register. The groundbreaking ClearLine platform transforms
PAX's customer-facing terminals into dynamic marketing engines,
enabling real-time engagement and streamlined marketing campaigns
while increasing revenue—all without the need for additional
investment in new hardware.
PAX Technology is a global leader in the payment terminal
industry with an installed base of over 50 million terminals across
120+ countries. Its 8% market share in the POS payment terminal
industry in the U.S. alone underscores the vast potential to
revolutionize how merchants connect with their customers and drive
growth.
"By seamlessly integrating ClearLine software with PAX
terminals, we unlock unprecedented opportunities for retail
merchants to amplify customer engagement using the hardware they
already trust," said Derron Winfrey,
Executive Vice President, SurgePays. "This integration empowers
retailers to deliver personalized, high-impact experiences at the
most critical moment—the point of purchase—redefining how
businesses connect with their customers."
How It Works
- Effortless Activation: Merchants can quickly and easily
activate the ClearLine Application on their PAX terminal with
minimal setup.
- Idle-Time Engagement: ClearLine transforms downtime into
opportunity by displaying tailored marketing content—such as
promotions, discounts, or loyalty program details—on the
customer-facing PAX terminal screen when it's not processing
transactions.
- Real-Time Interaction During Payment: Merchants can
deliver personalized messages or QR codes directly on the screen
during transactions. These prompts drive immediate action, such as
scanning a code to leave a review, claim a coupon or follow the
business on social media.
- Post-Transaction Opportunities: After the payment is
completed, ClearLine ensures every interaction counts by prompting
customers with on-screen calls to action, like signing up for a
loyalty program or receiving a digital coupon.
- Dynamic QR Codes on Receipts: ClearLine generates
location-specific QR codes directly on payment receipts. These
codes lead customers to personalized landing pages where they can
engage further by claiming offers, joining programs or accessing
exclusive content.
- Real-Time Campaign Tracking: ClearLine provides
merchants with comprehensive, real-time analytics, offering
invaluable insights into customer behavior and campaign
performance.
This streamlined process transforms everyday transactions into
powerful marketing opportunities, driving engagement, loyalty and
measurable results.
"This partnership with PAX Technology positions SurgePays to
accelerate and scale our retail footprint across the United States at an exciting pace," said
Brian Cox, Chairman and CEO of
SurgePays. "By downloading the ClearLine App, retailers gain
immediate access to the full SurgePays product suite, driving
efficiency and delivering additional value to their
operations."
The ClearLine integration is purpose-built to empower businesses
of all sizes, from independent retailers to large franchises, by
making advanced marketing capabilities both accessible and
effortless. Designed to support a broad range of PAX devices, it
ensures seamless compatibility across diverse merchant
environments. With PAX terminals widely adopted in industries such
as retail, hospitality and quick-service restaurants, this
partnership unlocks transformative opportunities for personalized
customer engagement and long-term loyalty growth.
About PAX Technology
PAX Technology is a global leader in the payment terminal
industry, providing smart, secure, and user-friendly devices for
businesses worldwide. With a commitment to innovation, PAX enables
merchants to enhance payment experiences while meeting the demands
of modern commerce.
About ClearLine
SurgePays' ClearLine comprehensive marketing platform is
designed to simplify in-store and point-of-sale customer
engagement. From smart QR codes to NFC-enabled interactions,
ClearLine equips merchants with the tools to manage campaigns,
content and customer data across multiple channels—all from a
single, unified dashboard.
About SurgePays, Inc.
SurgePays, Inc. provides prepaid wireless and point-of-sale
platform services in underserved communities utilizing convenience
stores, bodegas, and other neighborhood stores. Please
visit SurgePays.com for more information.
Cautionary Note Regarding Forward-Looking Statements
This press release includes express or implied statements that
are not historical facts and are considered forward-looking within
the meaning of Section 27A of the Securities Act and Section 21E of
the Securities Exchange Act. Forward-looking statements involve
substantial risks and uncertainties. Forward-looking statements
generally relate to future events or our future financial or
operating performance and may contain projections of our future
results of operations or of our financial information or state
other forward-looking information. In some cases, you can identify
forward-looking statements by the following words: "may," "will,"
"could," "would," "should," "expect," "intend," "plan,"
"anticipate," "believe," "estimate," "predict," "project,"
"potential," "continue," "ongoing," "attempting," or the negative
of these terms or other comparable terminology, although not all
forward-looking statements contain these words.
Although we believe that the expectations reflected in these
forward-looking statements are reasonable, these statements relate
to future events or our future operational or financial performance
and involve known and unknown risks, uncertainties and other
factors that may cause our actual results, performance or
achievements to be materially different from any future results,
performance or achievements expressed or implied by these
forward-looking statements including but not limited to, our
ability to successfully integrate the Clearline marketing platform
with PAX Smart Payment Terminals, our ability to maintain a strong
balance sheet and our ability to execute our business plan .
Furthermore, actual results may differ materially from those
described in the forward-looking statements and will be affected by
a variety of risks and factors that are beyond our control,
including, without limitation, our ability to increase sales and
revenue due to our new sales center. The forward-looking statements
contained in this release are also subject to other risks and
uncertainties, including those more fully described in our filings
with the Securities and Exchange Commission ("SEC"), including in
our Annual Report on Form 10-K for the fiscal year ended
December 31, 2023, and our quarterly
reports on Form 10-Q for the periods ending March 31, 2024, June 30,
2024, and September 30, 2024.
The forward-looking statements in this press release speak only as
of the date on which the statements are made. We undertake no
obligation to update, and expressly disclaim the obligation to
update, any forward-looking statements made in this press release
to reflect events or circumstances after the date of this press
release or to reflect new information or the occurrence of
unanticipated events, except as required by law.
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SOURCE SurgePays