Roku TV Momentum Grows with New Licensee Brands
2020年1月6日 - 11:00PM
ビジネスワイヤ(英語)
15 global brands to make Roku TV models in
North America and Europe in 2020
(CES) Roku, Inc. (NASDAQ: ROKU) today announced that 15
TV brands will launch Roku TV™ models in Canada, Mexico, the United
States and the United Kingdom in 2020, providing consumers with a
premium smart TV experience at an affordable price. Roku TV brands
in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC,
Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and
Westinghouse.
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Roku TV models are simple to use,
featuring endless entertainment and an easy-to-use remote.
(Graphic: Business Wire)
In Mexico, new partner brands InFocus, Polaroid and Walmart’s
ATVIO will sell Roku TV models, while existing partner brand
Westinghouse and others will extend their Roku TV offerings to
Mexico. In addition, TCL and Hisense will expand their Roku TV
offerings with new Roku TV models launching later in the year.
The Roku TV licensing program offers OEMs and TV brands an easy
and cost-effective way to make best-in-class smart TVs at
competitive price points that consumers love. Roku offers the #1
licensed TV operating system in North America. Roku provides a TV
hardware reference design and the Roku operating system, which
provides automatic software updates that deliver new features and
streaming channels.
Roku TV models offer consumers a customizable home screen,
thousands of free and paid streaming channels and advanced features
like fast and easy search across top channels with results ranked
by price, and private listening available in the Roku mobile app.
The Roku TV home screen puts a customer’s favorite entertainment in
one place so it’s easier than ever to watch what they love. People
can stream free movies and TV episodes, news and sports or access a
cable box, game console, or antenna from the simple home
screen.
“2019 was a tremendous year for Roku TV, with more brands,
retailers and consumers choosing the platform than ever before,”
said Mustafa Ozgen, senior vice president and general manager of
Account Acquisition at Roku. “We believe that Roku TV represented
more than one in three smart TVs sold in the U.S. during the first
nine months of 2019, and the number of our licensees keeps
growing.”
ROKU TV FEATURES INCLUDE
- High Dynamic Range (HDR10) – 4K Roku TV models support
HDR10 content, making colors brighter and richer, particularly in
vibrant scenes like landscapes and cityscapes.
- Dolby Vision® HDR and Dolby Atmos® sound – Certain OEMs
and 4K Roku TV models may also incorporate Dolby Vision and Dolby
Atmos. Dolby Vision transforms picture quality with ultra-vivid
imaging — incredible brightness, contrast, color, and detail that
brings entertainment to life. Dolby Atmos transports listeners from
an ordinary moment into an extraordinary experience with moving
audio that flows all around listeners. The addition of these
cutting-edge technologies from Dolby will turn these Roku TV models
into entertainment powerhouses.
- Full-Array Local Dimming (FALD) – Select 4K Roku TV sets
include FALD, a top-of-the-line technology that creates striking
contrast. It works by grouping TV backlights into
individually-controlled zones so that the picture can stay bright
where it’s supposed to be bright—and dark where it’s not.
- Control Multiple Roku Devices with Amazon Alexa and the
Google Assistant – Customers who use Alexa-enabled devices
and/or Google Assistant devices to control their Roku device can
now control multiple Roku devices in their home. Consumers can ask
their Alexa or Google Assistant-enabled device to launch channels,
find movies, play music, and more on their Roku TV in select
regions.
- Private Listening – With private listening on the free
Roku mobile app, people can use headphones connected to their
mobile phone to enjoy TV late at night, or any time they’d like to
avoid distractions.
- Roku Search – Roku Search makes it easy to discover
something great to watch. Simply search by title, actor, or select
topical subjects in certain regions. Consumers will get results
across top channels, with results listed in order by price.
About Roku, Inc.
Roku pioneered streaming to the TV. We connect users to the
streaming content they love, enable content publishers to build and
monetize large audiences, and provide advertisers with unique
capabilities to engage consumers. Roku TV models and Roku streaming
players are available around the world through direct retail sales
and licensing arrangements with TV OEMs and service operators. Roku
audio products are available in the U.S. through direct retail
sales. Roku is headquartered in Los Gatos, Calif. U.S.A.
This press release contains “forward-looking” statements that
are based on our beliefs and assumptions and on information
currently available to us on the date of this press release.
Forward-looking statements may involve known and unknown risks,
uncertainties and other factors that may cause our actual results,
performance or achievements to be materially different from those
expressed or implied by the forward-looking statements. These
statements include but are not limited to the availability,
benefits, impact, and features of Roku TV models and the Roku
operating system, and new and existing TV OEMs and TV brands that
offer Roku TV models. Except as required by law, we assume no
obligation to update these forward-looking statements publicly, or
to update the reasons actual results could differ materially from
those anticipated in the forward-looking statements, even if new
information becomes available in the future. Important factors that
could cause our actual results to differ materially are detailed
from time to time in the reports Roku, Inc. files with the
Securities and Exchange Commission, including our Form 10-K for the
year ended December 31, 2018 and our Quarterly Report on Form 10-Q
for the quarter ended September 30, 2019. Copies of reports filed
with the SEC are posted on Roku’s website and are available from
Roku without charge.
Roku and the Roku logo are registered trademarks and Roku TV is
a trademark of Roku, Inc. in the U.S. and in other countries. Trade
names, trademarks and service marks of other companies appearing in
this press release are the property of their respective
holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20200106005293/en/
Media Brian Kemp bkemp@roku.com
Investor Relations ir@roku.com
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