From a Roblox Scavenger Hunt Including Nickelodeon's
SpongeBob SquarePants and Teenage Mutant Ninja Turtles Games to
Real World Volunteerism, Kids Relief Empowers Kids to Become Next
Gen Changemakers
Imagine Dragons, Conan Gray,
Poppy, d4vd, and Alexander Stewart
to Perform in First of Its Kind Star-Studded Roblox Music Festival
to Celebrate a Month of Action and Community Service
NEW YORK, Aug. 27, 2024 /PRNewswire/ -- Comic Relief US and
Nickelodeon are teaming up for the first time to launch the 2nd
annual Kids Relief campaign: "Game to Change the World," an
interactive virtual–to–real-world movement that reaches kids where
they are and empowers them to become a force for good in their
communities. The campaign kicks off today, inviting kids nationwide
to embark on virtual quests on Roblox and real-life missions that
inspire community engagement and service from Aug. 27 to Sept. 20.
Building off the success of the inaugural campaign, Kids Relief
is back on Roblox, with Kids Relief Simulator, a brand-new
game featuring special guests Tony
Hale, David Tennant, and
Maitreyi Ramakrishnan as benevolent
wizards who will send users on epic quests to perform good deeds,
earn Karma, and improve the world around them. The game uses
adventure and fun to teach the importance of empathy, kindness, and
community.
This year the Kids Relief universe expands even further with a
Roblox scavenger hunt in partnership with top games, including
Nickelodeon's SpongeBob Simulator and Teenage Mutant Ninja
Turtles Battle Tycoon, Highland Park RP, and HyperCatz.
From Aug. 30-Sept. 13, Roblox users
will embark from Kids Relief Simulator to learn the power of doing
good by traveling from experience to experience on a quest to do
good and collect magical surprises.
To turn in-game altruism into real-world action, Kids
Relief, in partnership with Nickelodeon Our
World, will offer a fun and easy guide to help kids organize
local activities – from backpack drives and collecting school
supplies, as well as examples of everyday kids who take action to
make their communities a better place.
To celebrate the month of kids taking action, Kids Relief is
inviting everyone back to Roblox for a first-of-its-kind
star-studded weekend-long music festival starting Sept.13 featuring
some of the most exciting artists, including Imagine Dragons,
Conan Gray, Poppy, d4vd and
Alexander Stewart. This must-see
interactive event will include inspiring stories of kids creating
real change in their communities.
"Kids Relief isn't just about playing games. We're merging the
fun of games with the importance of social impact to help kids to
activate their power to drive social change," said Alison Moore, CEO of Comic Relief US. "By
joining forces with Nickelodeon and some of today's biggest
celebrities, content creators, and musicians, we aim to unlock
resources and opportunities for kids, not just in the U.S. but
around the world."
"It's wonderful to be able to partner with Kids Relief for this
virtual event that helps to make a difference in the real world,"
said Doug Rosen, SVP, Games and
Emerging Media, Paramount. "Nickelodeon is all about empowering
kids, and with our Roblox games and Kids Relief, we can inspire
them to create change in their communities."
Kids Relief is a Platform and Fundraiser
Kids Relief raises critical funds supporting programs and
initiatives that foster empowerment and leadership, provide access
to education and create economic growth opportunities that help
kids and families break the cycle of poverty for themselves and
future generations.
To make an even greater impact and spread awareness of Kids
Relief far and wide, top gamers, streamers, and influencers from
YouTube, Twitch, Instagram, and TikTok, including Roblox Content
Creators Leah Ashe and MeganPlays
will promote Kids Relief and fundraise during the campaign.
"From rising societal gaps to climate change concerns, young
people are inheriting a world facing unprecedented challenges,"
said Moore. "While one campaign doesn't solve these issues, we hope
to meet kids where they are and start a movement that inspires them
to embrace their potential to drive economic and social change, now
and for generations to come."
For more information on Kids Relief and the Game to Change the
World campaign, visit https://kidsrelief.org.
About Comic Relief US
Comic Relief US is a nonprofit committed to breaking the cycle
of intergenerational poverty. It harnesses the power of
entertainment to drive positive social change. To date, the
nonprofit has raised over $436
million by mobilizing donors of all ages to engage with
causes through powerful content-driven campaigns and new digital
platforms. Since 2015, Red Nose Day,
Comic Relief US' signature campaign to end poverty, has raised over
$370 million and positively impacted
more than 35 million children and young people in the US and around
the world. Donations are invested in grantee partners and social
impact programs that ensure children are safe, healthy, educated,
and empowered and that address the root causes of poverty in the
most impacted communities. Comic Relief US, also known as Comic
Relief, Inc., is a registered U.S. 501(c)(3) public charity. For
more information about Comic Relief US and its impact,
visit https://www.comicrelief.org. Follow @ComicReliefUS
on LinkedIn, X, Instagram, and Facebook.
About Nickelodeon
Nickelodeon, now in its 45th year, is the number-one
entertainment brand for kids. It has built a diverse, global
business by putting kids first in everything it does. The brand
includes television programming and production in the United States and around the world, plus
consumer products, digital, location-based experiences, publishing
and feature films. For more information or artwork, visit
http://www.nickpress.com. Nickelodeon is a part of Paramount's
(Nasdaq: PARA, PARAA) global portfolio of multimedia
entertainment brands.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and
merchandising for Paramount (Nasdaq: PARA, PARAA), a
leading global media and entertainment company that creates premium
content and experiences for audiences worldwide. Driven by a
diverse slate of consumer brands, Paramount Consumer Products'
portfolio is based on content from platforms including Paramount+,
CBS (including CBS Television Studios and CBS Television
Distribution), cable networks (including MTV, Nickelodeon and
Showtime), and Paramount Pictures. Additionally, the division
operates Paramount Game Studios. With properties spanning
animation, live-action, preschool, youth and adult, Paramount
Consumer Products is committed to creating the highest quality
product for some of the world's most beloved, iconic franchises. To
view our range of consumer products and Paramount branded apparel,
visit ParamountShop.com.
CONTACT:
Keita Jones,
k.jones@comicrelief.org
Tiffanie Thomas,
tiffanie.thomas@porternovelli.com
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SOURCE Comic Relief US