SAN MATEO, Calif., July 19, 2016 /PRNewswire/ -- Marketo, Inc.
(NASDAQ: MKTO), the leading provider of engagement marketing
software and solutions, today announced that Cozad Asset
Management, Inc., has selected Marketo to expand its reach among
prospective clients.
Cozad sought a way to market its Small Cap Value investment
product to advisors across the United
States. By choosing Marketo, the firm's lean and efficient
team will utilize email campaigns to reach thousands of potential
customers, uncovering meaningful pockets of investor interest that
would otherwise go unidentified. In this manner, Cozad will
maximize the geographies it's able to cover while increasing the
efficacy of marketing activities such as webinars.
"For Cozad's Small Cap Value team, marketing, sales, and
distribution are efforts coordinated among just a few people,"
said Courtney Simmons, Director
of Institutional Sales at Cozad. "As part of our strategy, we
look for ways to effectively reach and interact with large numbers
of potential investors and are using Marketo to help us in this
vein. In our email campaigns, we are seeking not just to identify
interested investors, but to grow market awareness in regions and
markets that may have otherwise been overlooked."
To find out more about how financial industry leaders are
turning to Marketo to build successful, sustainable marketing
programs, visit https://www.marketo.com.
About Marketo
Marketo provides the leading engagement
marketing software and solutions designed to help marketers develop
long-term relationships with their customers - from acquisition to
advocacy. Marketo is built for marketers, by marketers and is
setting the innovation agenda for marketing technology. Marketo
puts Marketing First. Headquartered in San Mateo, CA, with offices around the world,
Marketo serves as a strategic partner to large enterprise and
fast-growing small companies across a wide variety of industries.
To learn more about Marketo's Engagement Marketing Platform,
LaunchPoint® partner ecosystem, and the vast community that is the
Marketo Marketing Nation®, visit www.marketo.com.
About Cozad
Founded in 1972, Cozad Asset Management,
Inc. provides the highest quality professional and personalized
financial services and advice to individuals, families and
institutional investors throughout the country. Its client-focused
approach allows Cozad professionals to fully understand each
client's personal financial situation, including investments, tax
and insurance and to satisfy individual financial objectives and
achieve long-term goals. Many clients find Cozad's specialized
composites to be excellent additions to their portfolios.
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SOURCE Marketo, Inc.