lululemon Expands Its Footwear Offerings with New Casual and Performance Styles, Including the Brand’s First-Ever Men’s Collection
2024年2月1日 - 11:30PM
ビジネスワイヤ（英語）
The innovative designs are engineered with a
focus on fit and feel and will be available in both men’s and
women’s styles
The cityverse sneaker launches February 13, the
beyondfeel running shoe launches March 19
Today lululemon (NASDAQ:LULU) revealed its 2024 spring and
summer footwear offering with new casual and performance
innovations, including the brand’s first men’s collection.
lululemon’s debut casual sneaker, cityverse, will be the first new
style to launch, starting on February 13. lululemon also revealed
new running models: beyondfeel and beyondfeel trail, which will
officially launch on March 19 and in May, respectively. The
collection will be available, in both men’s and women’s styles,
online and in select stores across North America, Europe and China
Mainland.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240201156773/en/
Today lululemon revealed its 2024 spring
and summer footwear offering, including the brand’s first men’s
collection. (Photo: Business Wire)
“At lululemon, every product we make is designed to embody our
feel-first philosophy, which is rooted in the belief that when you
feel your best, you perform your best—and our new styles and men’s
footwear offerings are no exception,” said Sun Choe, lululemon
Chief Product Officer. “With new performance running shoes and our
first-ever casual sneaker added to our lineup, we can now outfit
both men and women in versatile gear from head to toe. Extensive
research, wear-testing and ambassador feedback went into each of
these designs to ensure a perfect fit, no matter the activity.”
With the goal of achieving an unparalleled fit for all,
lululemon built custom, distinct lasts for male and female feet
that serve as the foundation for the unique attributes to the
designs. To create each last, the brand studied the differences in
foot shape between men and women, taking into consideration how
each body moves, before fine-tuning for the intended activity. For
example, the beyondfeel running shoe contains seven different
combinations of upper materials, foam compounds and construction
methods between the men’s and women’s designs to achieve optimal
comfort, fit and performance.
lululemon’s new casual sneaker, cityverse, is an elevated
everyday staple that blends comfort and style. It brings the best
of technical performance to a casual sneaker through a midsole that
provides superior cushioning and contours to the foot for all-day
comfort. cityverse will be offered in a men’s and women’s style and
will come in four colorways.
The brand’s newest performance running shoe, beyondfeel, will
also be available in men’s and women’s styles—each informed by foot
morphology and biomechanical insights to create an unrivaled fit
and feel. beyondfeel running shoes will come in the following
models:
- lululemon beyondfeel running shoe: A new running shoe
that puts cushioning at the forefront. Built so the runner
experiences a softer heel-to-toe glide through lululemon’s
exclusive supercritical midsole foam, ventilation, and support in
the mesh upper. It also features confident traction and flection in
the outsole that enables a more comfortable and cushioned run.
lululemon plans to launch this style on March 19, 2024.
- lululemon beyondfeel trail: The brand’s evolution of the
road-to-trail running shoe that protects your foot from trail
elements, while still maintaining breathability and flexibility.
The beyondfeel trail running shoe features directional traction and
a lugged outsole to handle every dip and turn, a durable,
supportive upper that stands up to rocks, dirt and debris, and the
same supercritical foam midsole as the beyondfeel running shoe to
cushion underfoot while running on uneven terrains. lululemon plans
to launch this style on May 7, 2024.
The brand plans to launch additional footwear innovations,
including the Restfeel Sandal, throughout the year including new
material iterations, across the product line. For further
information on lululemon footwear, visit
https://shop.lululemon.com/story/footwear.
About lululemon
lululemon (NASDAQ:LULU) is a technical athletic apparel,
footwear, and accessories company for yoga, running, training, and
most other activities, creating transformational products and
experiences that build meaningful connections, unlocking greater
possibility and wellbeing for all. Setting the bar in innovation of
fabrics and functional designs, lululemon works with yogis and
athletes in local communities around the world for continuous
research and product feedback. For more information, visit
lululemon.com.
Forward Looking Statement
This press release includes estimates, projections, statements
relating to the Company's business plans, objectives, and expected
operating results that are "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995,
Section 27A of the Securities Act of 1933 and Section 21E of the
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statements. These statements are based on management's current
expectations but they involve a number of risks and uncertainties.
Actual results and the timing of events could differ materially
from those anticipated in the forward-looking statements as a
result of risks and uncertainties, which include, without
limitation: the Company's ability to maintain the value and
reputation of its brand; changes in consumer shopping preferences
and shifts in distribution channels; the acceptability of its
products to guests; its highly competitive market and increasing
competition; increasing costs and decreasing selling prices; its
ability to anticipate consumer preferences and successfully develop
and introduce new, innovative and updated products; its ability to
accurately forecast guest demand for its products; its ability to
expand in light of its limited operating experience and limited
brand recognition in new international markets and new product
categories; its ability to manage its growth and the increased
complexity of its business effectively; its ability to successfully
open new store locations in a timely manner; seasonality;
disruptions of its supply chain; its reliance on a relatively small
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responsibilities; an economic recession, depression, or downturn or
economic uncertainty in its key markets; global or regional health
events such as the current COVID-19 pandemic and related
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actions; global economic and political conditions; its ability to
source and sell its merchandise profitably or at all if new trade
restrictions are imposed or existing trade restrictions become more
burdensome; changes in tax laws or unanticipated tax liabilities;
its ability to comply with trade and other regulations;
fluctuations in foreign currency exchange rates; imitation by its
competitors; its ability to protect its intellectual property
rights; conflicting trademarks and patents and the prevention of
sale of certain products; its exposure to various types of
litigation; and other risks and uncertainties set out in filings
made from time to time with the United States Securities and
Exchange Commission and available at www.sec.gov, including,
without limitation, its most recent reports on Form 10-K and Form
10-Q. You are urged to consider these factors carefully in
evaluating the forward-looking statements contained herein and are
cautioned not to place undue reliance on such forward-looking
statements, which are qualified in their entirety by these
cautionary statements. The forward-looking statements made herein
speak only as of the date of this press release and the Company
undertakes no obligation to publicly update such forward-looking
statements to reflect subsequent events or circumstances, except as
may be required by law.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240201156773/en/
Richard Adams Senior Manager, Global PR lululemon
richardadams@lululemon.com or Edelman for lululemon
lululemon@edelman.com
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