JFBR Jeffs Brands Ltd

Jeffs' Brands Ltd (“Jeffs’ Brands” or the “Company”) (Nasdaq: JFBR, JFBRW), a data-driven e-commerce company operating on the Amazon Marketplace, is continuing its latest market expansion through an exclusive distribution agreement with Bolly Jon Ltd. ("Bolly Jon"), a biotech-beauty hair care product brand. This partnership introduces the distribution of a revolutionary line of hair products based on stem cell technology via the Amazon Marketplace by Jeffs’ Brands.

As previously announced on December 11, 2023, pursuant to the distribution agreement, Jeffs' Brants will have exclusive rights to sell and distribute on the Amazon Marketplace the hair products offered by Bolly Jon, for a period of approximately five years. Bolly Jon, known for its innovative approach to hair care, utilizes the power of stem cell technology to offer a unique range of products. The partnership with Jeffs' Brands will bring these cutting-edge products, including shampoos, hair masks, and serums, to a global audience via Amazon.

The products, produced in a special lab in Italy, combine plant stem cells from the Centella plant and a powerful Plex component. The combination of the two components with precise molecular composition allows the product to penetrate hair fibers to nourish and strengthen the hair from root to tip, while moisturizing the base of the hair, resulting in healthy looking hair that is soft and velvety to the touch.

"This partnership with Bolly Jon is a milestone in our journey," said Viki Hakmon, CEO of Jeffs' Brands. “By introducing these advanced biotech-beauty hair products to Amazon, we are not just expanding our portfolio but also providing our customers with access to the future of hair care."

About Jeffs’ Brands Ltd

Jeffs' Brands is transforming the world of e-commerce by creating and acquiring products and turning them into market leaders, tapping into vast, unrealized growth potential. Through our stellar team’s insight into the FBA Amazon business model, we’re using both human capability and advanced technology to take products to the next level. For more information on Jeffs’ Brands Ltd visit https://jeffsbrands.com.

Forward-Looking Statement Disclaimer

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be covered by the “safe harbor” created by those sections. Forward-looking statements, which are based on certain assumptions and describe our future plans, strategies and expectations, can generally be identified by the use of forward-looking terms such as “believe,” “expect,” “may,” “should,” “could,” “seek,” “intend,” “plan,” “goal,” “estimate,” “anticipate” or other comparable terms. For example, we are using forward-looking statements when discussing the expansion of Jeffs' Brands' portfolio to the hair care sector and the introduction of advance biotech-beauty hair products to Amazon.  Forward-looking statements are neither historical facts nor assurances of future performance. Instead, they are based only on our current beliefs, expectations and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, the following: our ability to adapt to significant future alterations in Amazon’s policies; our ability to sell our existing products and grow our brands and product offerings, including by acquiring new brands; our ability to meet our expectations regarding the revenue growth and the demand for e-commerce; the overall global economic environment; the impact of competition and new e-commerce technologies; general market, political and economic conditions in the countries in which we operate; projected capital expenditures and liquidity; the impact of possible changes in Amazon’s policies and terms of use; and the other risks and uncertainties described in the Company’s Annual Report on Form 20-F for the year ended December 31, 2022, filed with the U.S. Securities and Exchange Commission (“SEC”), on April 10, 2023 and our other filings with the SEC. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

Investor Relations Contact:Michal EfratyAdi and Michal PR- IRInvestor Relations, Israel+972-(0)52-3044404michal@efraty.com