Hologic Unveils #BustTheMyth Campaign to Debunk Breast Cancer Myths and Empower Women This Breast Cancer Awareness Month
2024年9月30日 - 10:17PM
ビジネスワイヤ(英語)
Company Kicks Off October by Ringing Nasdaq
Opening Bell, Releasing Educational Resources for Women
Hologic, Inc. (Nasdaq: HOLX), a global leader in women’s health,
will kick off Breast Cancer Awareness Month by ringing the Nasdaq
opening bell for the 18th year. As part of this annual tradition,
Hologic is launching a comprehensive patient education campaign to
bust common myths about breast cancer, mammograms and breast
density.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241001856705/en/
Breast Cancer Awareness Month (Graphic:
Business Wire)
“As a leading women’s health organization, we are committed to
supporting women at every stage of their health journey and that
includes advocating for change and increasing awareness about the
importance of breast cancer screening and early detection,” said
Steve MacMillan, Chairman, President and Chief Executive Officer of
Hologic. “There are many harmful myths about mammograms that keep
women from understanding their risks and getting screened annually.
We want to empower women with facts so they can prioritize
themselves and take charge of their health with confidence.”
Breast cancer remains the world’s most common cancer in women,i
impacting 1 in 8 women over the course of their lifetime.ii When
detected early, breast cancer is highly treatable, with a five-year
survival rate of 99%.iii Despite the prevalence of breast cancer
and the benefits of early detection, more than 40% of women in the
United States reported skipping potentially life-saving breast
cancer screenings.iv The primary reasons women skip or delay a
recommended exam include not knowing the screening was necessary or
important for them, anxiety about the exam, lack of time or
concerns about pain or discomfort.v
“At Hologic, we are committed to continually advancing
technology and improving patient outcomes across the continuum of
breast health,” said Erik Anderson, Hologic’s President of Breast
and Skeletal Health Solutions. “But we know that world-class
technology alone won’t decrease rates of death from breast cancer.
It also takes empowering and practical education. The #BustTheMyth
campaign adds to our extensive history of public outreach and
reinforces our commitment to saving and improving more lives.”
Hologic’s educational campaign addresses many deterrents to
screening by dispelling common myths and helping women learn the
truth about who needs a mammogram and more:
- Myth: I don’t have a family history of breast cancer,
so I don’t need to worry. Truth: While genetics can be a
factor, 85% of women diagnosed with breast cancer have no family
history.vi
- Myth: I can tell if my breasts are dense by feeling
them. Truth: Breast density cannot be felt. It is determined by
a mammogram.vii Having dense breasts increases your risk of breast
cancer,viii which makes annual screening especially critical.
Hologic’s 3D Mammography™ exam is the only mammogram FDA-approved
as superior for women with dense breasts when compared to 2D
alone.ix,x
Hologic’s #BustTheMyth campaign debuts at a critical moment for
women. Earlier this year, the United States Preventive Services
Taskforce released updated breast cancer screening guidelines.
Additionally, this month, new reporting standards from the U.S.
Food and Drug Administration went into effect that require
mammography facilities to notify patients about their breast
density. These changes make education and awareness even more
important for women who are trying to understand screening
guidelines or who may not know why their breast density
matters.
Join the conversation and help spread the word using
#BustTheMyth on social media or by visiting
Hologic.com/BustTheMyth.
About Hologic, Inc.
Hologic, Inc. is a global leader in women’s health focused on
developing innovative medical technologies that effectively detect,
diagnose and treat health conditions and raise the standard of care
around the world. For four decades, we have transformed early
detection, championed preventive care and fueled innovative
surgical solutions to improve patients’ lives.
Hologic is a catalyst for change in the world. We work in
partnership with others to raise awareness and inspire policy and
action to break down barriers that disproportionately affect women
and prevent them from receiving the care they need and deserve.
Women’s health is more than a business, it is our purpose.
To learn more, visit www.hologic.com and connect with us on
LinkedIn, Facebook, X (Twitter), Instagram and YouTube.
Hologic and The Science of Sure are trademarks and/or registered
trademarks of Hologic, Inc. and/or its subsidiaries in the United
States and/or other countries.
References
i National Cancer Institute. Surveillance Epidemiology and End
Results. SEER Stat Fact Sheets 2013: Breast.
https://seer.cancer.gov/statfacts/html/breast.html ii Cancer.org.
How Common Is Breast Cancer?
https://www.cancer.org/cancer/types/breast-cancer/about/how-common-is-breast-cancer.html#:~:text=Overall%2C%20the%20average%20risk%20of,will%20never%20have%20the%20disease
iii National Breast Cancer Foundation. Breast Cancer Facts.
https://www.nationalbreastcancer.org/breast-cancer-facts/ iv
Hologic. The Screening Action Gap: Why U.S. Women Miss Critical
Health Screenings.
https://hologic.womenshealthindex.com/en/hologic-us-health-survey?atr=false
v Hologic Global Women’s Health Index.
https://hologic.womenshealthindex.com/en/hologic-us-health-survey?atr=false
vi Breastcancer.org. Breast Cancer Facts and Statistics.
www.breastcancer.org/facts-statistics vii Dense Breast Info.
Patient questions and answers.
www.densebreast-info.org/patient-questions-and-answers/ viii
Mskcc.org. Dense Breast Tissue & Cancer Risk: What You Should
Know.
www.mskcc.org/news/what-women-should-know-about-breast-density-and-cancer-risk
ix Kaminska M, Ciszewski T, et al. Breast cancer risk factors.
Przeglad Menopauzalny (Menopause Review). 2015; 14(3): 196–202.
doi: 10.5114/pm.2015.54346. x Friedewald SM, Rafferty EA, Rose SL,
et al. Breast cancer screening using tomosynthesis in combination
with digital mammography. JAMA. 2014 Jun 25;311(24):2499-507.
Source: Hologic, Inc.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241001856705/en/
Media Contact Bridget Perry Senior Director, Corporate
Communications +1 508.263.8654 bridget.perry@hologic.com
Investor Contact Ryan Simon Vice President, Investor
Relations +1 858.410.8514 ryan.simon@hologic.com
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