Flexsteel CIO: "3D Cloud has a unique mix of
leading technology, straightforward pricing, and a holistic
solution that addresses the critical challenges in 3D product
visualization for furniture manufacturers."
DUBUQUE,
Iowa, Sept. 16, 2024 /PRNewswire/ -- Flexsteel
Industries, Inc. (NASDAQ:FLXS), one of the oldest and largest
manufacturers, importers, and marketers of residential upholstered
and wooden furniture products in the
United States, today announced its partnership with 3D
Cloud™, the leading provider of 3D digital asset management, 3D
product configuration, and 3D product visualization solutions to
the furniture industry. This strategic collaboration aims to bring
world-class product visualization assets to over
2,500 Flexsteel retailers.
"Our partnership with 3D Cloud allows us to
simplify complex processes and deliver a more dynamic and
interactive brand experience."
After an extensive vendor evaluation, Flexsteel chose 3D Cloud
as its 3D technology partner. This partnership will enable
Flexsteel to equip its retailers with the tools they need to offer
compelling brand experiences that improve customer satisfaction and
engagement.
"3D Cloud has a unique mix of leading technology,
straightforward pricing, and a holistic solution that addresses the
critical challenges in 3D product visualization for furniture
manufacturers," said Mike McClaflin,
CIO at Flexsteel. "Their approach simplifies the rapid deployment
of a comprehensive 3D program, including self-service product
renders, WebAR, and product configurators."
The company is introducing 3D Cloud Product Configurators and 3D
Cloud WebAR for 440 products, with plans to add more over the next
several months. Initially available on Flexsteel.com, the company
is considering adding an e-commerce integration on their own
website and offering configurators that can be deployed on dealer
websites in the future.
To see how the new 3D product configurators work, visit the
product page for the Bryant Fabric Sofa on Flexsteel.com. Customize
the covers & pillows, check dimensions, view from different
angles, and view in your room with Augmented Reality.
"Flexsteel has been exploring ways to use emerging technologies
to provide the best brand experiences to our dealers and
customers," said McClaflin. "Our partnership with 3D Cloud allows
us to simplify complex processes and deliver a more dynamic and
interactive brand experience. We are particularly excited about the
ability to reuse our 3D content investment across multiple
applications, ensuring consistency across touchpoints, marketing
effectiveness and operational efficiency."
"We are thrilled to partner with Flexsteel, a company that truly
embodies innovation and quality," said Beck Besecker, CEO and
Co-founder of 3D Cloud. "Their thoughtful investment in innovation
makes them exceptional collaborators. I'm proud of the commitment
to excellence on both sides of the relationship as we work together
to transform the furniture buying experience."
To learn more, visit Flexsteel.com or 3Dcloud.com.
About Flexsteel
Flexsteel Industries, Inc., and Subsidiaries (the "Company") is
one of the largest manufacturers, importers, and marketers of
residential furniture products in the
United States. Product offerings include a wide variety of
furniture such as sofas, loveseats, chairs, reclining rocking
chairs, swivel rockers, sofa beds, convertible bedding units,
occasional tables, desks, dining tables and chairs, kitchen
storage, bedroom furniture, and outdoor furniture. A featured
component in most of the upholstered furniture is a unique steel
drop-in seat spring from which the name "Flexsteel" is derived. The
Company distributes its products throughout the United States through its e-commerce
channel and direct sales force.
For more information, visit our website at
https://www.flexsteel.com/.
About 3D Cloud
3D Cloud is the 3D digital asset
management platform for 3D product visualization and the
global leader in 3D e-commerce for furniture, kitchen, bath,
outdoor, office furniture, closets, and storage. The 3D Cloud 3D
digital asset management platform is a B2B SaaS that allows
retailers and brands to build endless applications such as 3D
product configurators, 3D room planners, and WebAR from a single 3D
product catalog. With 3D Cloud, 3D content is created, managed, and
published to all 3D applications from a single source of truth for
consistency across every touchpoint in the customer journey.
Applications that run on 3D Cloud include 3D Cloud Product
Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room
Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud
Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant
Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices
in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major
U.S.-based home improvement retailer, Kingfisher plc, Bob's
Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy,
Joybird, and John Lewis and
Partners. The company is backed by Dan
Gilbert and Arnie Bellini.
For more information, visit 3Dcloud.com.
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SOURCE 3D Cloud