Mazda Drives Customer Satisfaction and Loyalty With Its Strategic New Customer Relationship Management System
2003年12月2日 - 4:02AM
PRニュース・ワイアー (英語)
Mazda Drives Customer Satisfaction and Loyalty With Its Strategic
New Customer Relationship Management System eFORCE Deploys
E.piphany(R) E.6(TM) Service Software in Mazda's Web-based Consumer
Call Center HAYWARD, Calif., and SAN MATEO, Calif., Dec. 1
/PRNewswire-FirstCall/ -- eFORCE ( http://www.eforceglobal.com/ ),
a global provider of strategic information technology solutions,
and E.piphany, Inc. , a full-suite provider of customer
relationship management (CRM) solutions, today announced the
successful deployment of a nationwide call center system for the
North American Sales and Marketing arm of auto industry giant
Mazda. Configured and implemented by eFORCE's global CRM Practice
for Mazda North American Operations, the system is a strategic
deployment of the E.piphany(R) E.6(TM) CRM software suite in the
call center. "We selected the E.piphany CRM suite because of the
flexibility of their J2EE service-oriented architecture, and we
selected eFORCE for the project based on their fixed price, fixed
time deployment model and their expertise with the E.piphany CRM
suite," said Bill Hughes, marketing systems manager for Mazda North
American Operations. "Equally important, both eFORCE and E.piphany
have experience in providing solutions for the automotive industry,
which also appealed to us and was a key decision factor. We are
pleased with the deployment which was delivered on-budget and
on-time to our specifications, and look forward to realizing the
benefits of this world-class CRM solution." The collaboration
between eFORCE, E.piphany and Mazda included the design and
deployment of a web-based consumer call center, which is now
providing efficient response to customer call requests resulting in
increased customer satisfaction and measurable return on investment
(ROI) for Mazda. The E.piphany-based call center system utilizes
the E.piphany E.6 Service software. "eFORCE's experience
implementing E.piphany CRM software solutions for Global 1000
automotive and manufacturing organizations makes eFORCE one of the
few solution integrators in the world capable of providing
customers with deep experience in both the full E.piphany product
suite and the processes that drive the application," said Nat
Natraj, chief executive officer, eFORCE. The E.piphany E.6 CRM
software suite is built on the industry's most modern and
innovative web-based CRM architecture. Based on Java 2, Enterprise
Edition (J2EE), the E.piphany E.6 software suite offers the
openness, flexibility, security and scalability needed to power the
largest customer-focused organizations. In addition, E.piphany's
modular architecture and broad interface support enables flexible
deployment that leverages the latest Web services standards. "We
are excited about the successful deployment of the E.piphany E.6
Service software solution in the call center at Mazda, and
congratulate both Mazda and eFORCE on this state-of-the-art call
center solution," said Karen Richardson, CEO, E.piphany. "We
appreciate the depth of knowledge of our solutions demonstrated by
eFORCE, and look forward to being an integral part of Mazda's
successful customer service solution." The eFORCE CRM Practice is
designed to help Global 1000 companies rapidly build and deploy
integrated information technology solutions that support a
360-degree view of their customers. eFORCE uses a fixed price,
fixed time global development methodology that has supported
successful implementations of CRM solutions at leading automotive,
manufacturing, and financial corporations in North America and
Europe. Mazda North American Operations is responsible for the
sales and marketing, customer parts and services support of Mazda
vehicles in the United States. Headquartered in Irvine, Calif., the
company supports more than 700 dealerships nationwide. About eFORCE
eFORCE specializes in the Fixed Price, Fixed Time design,
development, supply and maintenance of IT products and solutions in
the areas of Enterprise Portals, Customer Relationship Management,
Enterprise Application Integration, Business Intelligence and
Enterprise Infrastructure. Combining expertise in business
architecture, technical architecture, design, deployment and
maintenance, eFORCE delivers production-scale solutions that result
in measurable ROI. eFORCE customers include Global 1000
organizations such as Alcatel, AT&T, Avaya, Baker Hughes, Bank
of America, British Telecom, Cisco, DHL, FedEx, Fleet Bank, French
Telecom, GE Capital, GE Power, Hilton, HP, Intel, Janssen, Janus,
Mazda, Merck, Morgan Stanley, Novartis, Reuters, Shell, Viacom,
Visa and Wells Fargo. eFORCE delivers solutions based on
best-in-class enabling technologies such as ATG, BEA Systems,
BroadVision, Documentum, E.piphany, HP, Interwoven, Netegrity,
Plumtree, Siebel Systems, Sun Microsystems, MatrixOne, Microsoft,
Oracle, SeeBeyond, Stellent, TIBCO and webMethods. eFORCE (
http://www.eforceglobal.com/ ) is headquartered in Silicon Valley,
has Development Centers in North America, Europe and India, and,
through its Global Delivery Methodology, provides both onshore and
offshore design and development as well as full lifecycle
deployment, maintenance, and support. About E.piphany The E.piphany
E.6 CRM software suite enables global organizations to align
touchpoints, processes and technologies around the customer. Built
on the industry's most advanced, services-oriented architecture,
the E.6 software solution creates benefits that cross departments
and geographies, and result in rapid, measurable ROI. With the E.6
Suite of Marketing, Sales and Service software solutions, every
customer interaction is driven by real-time intelligence, enabling
businesses to better understand their customers and optimize every
interaction from both a revenue generation and customer retention
viewpoint. More than 460 companies, including nearly 40 of the
Fortune 100, use E.piphany software products to enhance their
customers' experiences while, at the same time, realizing the
companies' business objectives. With worldwide headquarters in San
Mateo, CA, E.piphany serves customers in more than 40 countries
worldwide. For more information, visit us at
http://www.epiphany.com/ . NOTE: E.piphany and the E.piphany logo
are registered trademarks and E6 is a trademark of E.piphany, Inc.
All other trademarks are the property of their respective owners.
DATASOURCE: eFORCE; E.piphany, Inc. CONTACT: Paula Brici of Lages
& Associates, +1-949-453-8080, , for eFORCE, Inc.; or John
Hitchcock of eFORCE, Inc., +1-510-265-5891, ; or David Conner of
Access Communications, +1-415-844-6233, , for E.piphany, Inc.; or
Courtney Zoog of E.piphany, Inc., +1-650-356-5863, Web site:
http://www.epiphany.com/ /Web site: http://www.eforceglobal.com/
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