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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, DC 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of the Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 5, 2024
 
cardlytics_logoa30.jpg
CARDLYTICS, INC.
(Exact Name of Registrant as Specified in its Charter)
Delaware001-3838626-3039436
(State or other jurisdiction of
incorporation or organization)
(Commission
File Number)
(I.R.S. Employer
Identification No.)
675 Ponce de Leon Avenue NE, Suite 4100AtlantaGeorgia30308
(Address of principal executive offices, including zip code)
(888)798-5802
(Registrant's telephone, including area code)
 
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligations of the registrant under any of the following provisions:
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934:
Title of each classTrading symbolName of each exchange on which registered
Common StockCDLXThe Nasdaq Stock Market LLC
 Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
Emerging growth company
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.  
Securities registered pursuant to Section 12(b) of the Securities Exchange Act of 1934:



ITEM 2.02    RESULTS OF OPERATIONS AND FINANCIAL CONDITION
On August 7, 2024, Cardlytics, Inc. (the “Company”) issued a press release announcing its financial results for the three and six months ended June 30, 2024, as well as information regarding a conference call to discuss these financial results and the Company’s recent corporate highlights. The Company’s press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K.
The information included in this Item 2.02 and Exhibit 99.1 attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended (the "Securities Act"), or the Exchange Act, regardless of any general incorporation language in such filing.
ITEM 5.02 DEPARTURE OF DIRECTORS OR CERTAIN OFFICERS; ELECTION OF DIRECTORS; APPOINTMENT OF CERTAIN OFFICERS; COMPENSATORY ARRANGEMENT OF CERTAIN OFFICERS.
Resignation of Karim Temsamani as Chief Executive Officer
On August 5, 2024, Karim Temsamani notified the Company of his intent to resign as the Company’s Chief Executive Officer and as a member of the Board of Directors of the Company (the “Board”), each effective as of August 16, 2024 (the “Effective Date”). Mr. Temsamani’s resignation is not the result of any disagreement with the Company on any matter relating to the Company’s operations, policies or practices.
Appointment of Amit Gupta as Chief Executive Officer
On August 7, 2024, the Board approved the appointment of Amit Gupta, currently the Company’s Chief Operating Officer, as the Company’s Chief Executive Officer and principal executive officer, each effective as of the Effective Date. The Company expects to enter into amended compensatory arrangements with Mr. Gupta in connection with his appointment as Chief Executive Officer, the details of which have not been finalized as of the date of this Current Report on Form 8-K. The Company will provide this information by filing an amendment to this Current Report on Form 8-K after the information is determined or becomes available.
In connection with the appointment of Mr. Gupta as Chief Executive Officer, on August 7, 2024, the Board also approved the appointment of Mr. Gupta to the Board, effective as of the Effective Date. Mr. Gupta will serve as a Class II director whose term will expire at the 2026 Annual Meeting of Stockholders. Mr. Gupta will not be eligible to receive additional compensation for his service as a member of the Board pursuant to the Company’s non-employee director compensation policy.
The biography for Mr. Gupta is contained in the Company’s definitive proxy statement on Schedule 14A, filed with the Securities and Exchange Commission on April 12, 2024. Mr. Gupta does not have any family relationships with any of the Company’s directors or executive officers, is not a party to any transactions of the type listed in Item 404(a) of Regulation S-K, and was not appointed pursuant to any arrangement or understanding with any other person.
ITEM 7.01 REGULATION FD DISCLOSURE.
On August 7, 2024, the Company issued a press release announcing the appointment of Mr. Gupta as the Company’s Chief Executive Officer.
A copy of this press release is furnished herewith as Exhibit 99.2 to this Current Report on Form 8-K. The information contained in the press release furnished as Exhibit 99.2 shall not be deemed “filed” for purposes of Section 18 of the Exchange Act and is not incorporated by reference into any of the Company’s filings under the Securities Act or the Exchange Act, whether made before or after the date hereof, except as shall be expressly set forth by specific reference in any such filing.

ITEM 9.01    FINANCIAL STATEMENTS AND EXHIBITS
(d)    Exhibits
Exhibit  Exhibit Description
99.1  
99.2
104
The cover page from Cardlytics, Inc.’s Form 8-K filed on August 7, 2024, formatted in Inline XBRL.



SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 Cardlytics, Inc.
   
Date:August 7, 2024By:/s/ Alexis DeSieno
  Alexis DeSieno
  
Chief Financial Officer
(Principal Financial and Accounting Officer)


Exhibit 99.1
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Cardlytics Announces Second Quarter 2024 Financial Results
Atlanta, GA – August 7, 2024 – Cardlytics, Inc. (NASDAQ: CDLX), a digital advertising platform, today announced financial results for the second quarter ended June 30, 2024.
“We continue to believe in the significant growth opportunity as we invest to modernize our platform. We are making progress, but transitions like this take time and these near-term challenges do not change the long-term potential of this business,” said Amit Gupta, incoming CEO of Cardlytics. "We have the right team and right strategy in place to deliver stronger execution and shareholder value as we continue this transformation. The strong advertiser demand, the addition of new partners and the high consumer engagement witnessed this quarter illustrate the fundamental strengths of our business and the value our platform can deliver.”
“While we observed strong growth in redemptions, our results were challenged by slower-than-anticipated billings growth coupled with higher consumer incentives,” said Alexis DeSieno, CFO of Cardlytics. “We remain confident that our improved balance sheet continues to support investment in the business.”
Second Quarter 2024 Financial Results
Revenue was $69.6 million, a decrease of (9)% year-over-year, or (7)% excluding Entertainment.
Billings, a non-GAAP metric, was $110.4 million, an increase of 1% year-over-year, or 2% excluding Entertainment.
Adjusted Contribution, a non-GAAP metric, was $36.4 million, a decrease of (3)% year-over-year, or an increase of 1% excluding Entertainment.
Net Loss was $(4.3) million, or $(0.09) per diluted share, based on 49.1 million fully diluted weighted-average common shares, compared to a Net Loss of $(23.5) million, or $(0.67) per diluted share, based on 34.9 million fully diluted weighted-average common shares in the second quarter of 2023.
Adjusted EBITDA, a non-GAAP metric, was a loss of $(2.3) million compared to a loss of $(4.1) million in the second quarter of 2023.
Adjusted Net Loss was $(7.6) million, or $(0.15) per diluted share, based on 49.1 million fully diluted weighted-average common shares, compared to Adjusted Net Loss of $(8.4) million, or $(0.24) per diluted share, based on 34.9 million fully diluted weighted-average common shares in the second quarter of 2023.
Net cash provided by operating activities was $4.4 million, a decrease of $1.3 million compared to net cash provided by operating activities of $5.8 million in the second quarter of 2023.
Free Cash Flow, a non-GAAP metric, was $(0.4) million, a decrease of $3.4 million compared to $3.0 million in the second quarter of 2023.
Key Metrics
Cardlytics MAUs were 165.5 million, an increase of 3% year-over-year, compared to 160.0 million in the second quarter of 2023.
Cardlytics ARPU was $0.42 compared to $0.48 in the second quarter of 2023.
Definitions of MAUs and ARPU are included below under the caption “Non-GAAP Measures and Other Performance Metrics."



CARDLYTICS, INC.
SUMMARY OF GAAP AND NON-GAAP RESULTS (UNAUDITED)
(Dollars in thousands)

 Three Months Ended June 30,
20242023
2023 Results Excluding Entertainment(2)
Change %
Change % Excluding Entertainment(2)
Billings(1)
$110,389 $109,424 $107,736 %%
Consumer Incentives40,753 32,723 32,723 25 %25 %
Revenue69,636 76,701 75,013 (9)%(7)%
Partner Share and other third-party costs33,258 39,170 39,144 (15)%(15)%
Adjusted Contribution(1)
36,378 37,531 35,869 (3)%%
Delivery costs7,661 7,015 7,015 %%
Gross Profit$28,717 $30,516 $28,854 (6)%— %
Net Loss$(4,257)$(23,508)$(22,523)(82)%(81)%
Adjusted EBITDA(1)
$(2,285)$(4,073)$(3,823)(44)%(40)%
Adjusted Contribution
% of Billings33.0 %34.3 %33.3 %
% of Revenue52.2 %48.9 %47.8 %
Adjusted EBITDA
% of Billings(2.1)%(3.7)%(3.5)%
% of Revenue(3.3)%(5.3)%(5.1)%
(1)Billings, Adjusted Contribution and Adjusted EBITDA are non-GAAP measures. Reconciliations of these non-GAAP measures to the most comparable GAAP measures are presented below under the headings "Reconciliation of GAAP Revenue to Billings," "Reconciliation of GAAP Gross Profit to Adjusted Contribution" and "Reconciliation of GAAP Net (Loss) Income to Adjusted EBITDA."
(2)The column excludes results from the Entertainment business. We sold and transferred substantially all of the assets of Entertainment in December 2023.
Third Quarter 2024 Financial Expectations
Cardlytics anticipates Billings, Revenue, Adjusted Contribution and Adjusted EBITDA to be in the following ranges (in millions, except for percentage change rates):
Q3 2024 GuidanceYoY Change
YoY Change Excluding Entertainment(3)
Billings(1)
$100.0 - $106.0(14%) - (9%)(12%) - (7%)
Revenue$56.0 - $63.0(29%) - (20%)(27%) - (18%)
Adjusted Contribution(2)
$32.0 - $35.0(25%) - (18%)(21%) - (14%)
Adjusted EBITDA(2)
($6.0) - ($3.5)($9.9) - ($7.4)($9.6) - ($7.1)
(1)A reconciliation of Billings to GAAP Revenue on a forward-looking basis is presented below under the heading "Reconciliation of Forecasted GAAP Revenue to Billings."
(2)A reconciliation of Adjusted Contribution to GAAP Gross Profit and a reconciliation of Adjusted EBITDA to Net (Loss) Income on a forward-looking basis is not available without unreasonable efforts due to the high variability, complexity and low visibility with respect to the items excluded from this non-GAAP measure.
(3)The column excludes results from the Entertainment business. We sold and transferred substantially all of the assets of Entertainment in December 2023.
Earnings Teleconference Information
Cardlytics will discuss its second quarter 2024 financial results during a live audio webcast today, August 7, 2024, at 5:00 PM ET / 2:00 PM PT. Following the completion of the call, a recorded replay of the webcast will be available on Cardlytics’ website.
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About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into approximately 1 of every 2 card-based transactions in the U.S., allowing us to see where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, New York, and London. Learn more at www.cardlytics.com.
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements related to our growth opportunity, our ability to deliver stronger execution and shareholder value and our financial guidance for the third quarter of 2024. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to: risks related to unfavorable conditions in the global economy and the industries that we serve; our quarterly operating results have fluctuated and may continue to vary from period to period; our ability to sustain our revenue growth and billings; risks related to our substantial dependence on our Cardlytics platform; risks related to our substantial dependence on JPMorgan Chase Bank, National Association (“Chase”), Bank of America, National Association ("Bank of America"), Wells Fargo Bank, National Association (“Wells Fargo”) and a limited number of other financial institution (“FI”) partners; risks related to our ability to maintain relationships with Chase, Wells Fargo and Bank of America; the amount and timing of budgets by marketers, which are affected by budget cycles, economic conditions and other factors; our ability to generate sufficient revenue to offset contractual commitments to FI partners; our ability to attract new partners, including FI partners, and maintain relationships with bank processors and digital banking providers; our ability to maintain relationships with marketers; our ability to adapt to changing market conditions, including our ability to adapt to changes in consumer habits, negotiate fee arrangements with new and existing partners and retailers, and develop and launch new services and features; and other risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on August 7, 2024 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results. 
The forward-looking statements included in this press release represent our views as of the date of this press release. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.
Non-GAAP Measures and Other Performance Metrics
To supplement the financial measures presented in our press release and related conference call or webcast in accordance with generally accepted accounting principles in the United States (“GAAP”), we also present the following non-GAAP measures of financial performance in this press release: Billings, Adjusted Contribution, Adjusted EBITDA, Adjusted Net Loss, Adjusted Net Loss per share and Free Cash Flow, as well as certain other performance metrics, such as monthly active users (“MAUs”) and average revenue per user (“ARPU”).
A “non-GAAP financial measure” refers to a numerical measure of our historical or future financial performance or financial position that is included in (or excluded from) the most directly comparable measure calculated and presented in accordance with GAAP in our financial statements. We provide certain non-GAAP measures as additional information relating to our operating results as a complement to results provided in accordance with GAAP. The non-GAAP financial information presented herein should be considered in conjunction with, and not as a substitute for or superior to, the financial information presented in accordance with GAAP and should not be considered a measure of liquidity. There are significant limitations associated with the use of non-GAAP financial measures. Further, these measures may differ from the non-GAAP information, even where similarly titled, used by other companies and therefore should not be used to compare our performance to that of other companies.
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We have presented Billings, Adjusted Contribution, Adjusted EBITDA, Adjusted Net Loss and Adjusted Net Loss per share as non-GAAP financial measures in this press release. Billings represents the gross amount billed to customers and marketers for services in order to generate revenue. Cardlytics platform Billings is recognized gross of both Consumer Incentives and Partner Share. Cardlytics platform GAAP Revenue is recognized net of Consumer Incentives and gross of Partner Share. Bridg platform Billings is the same as Bridg platform GAAP Revenue. Adjusted Contribution measures the degree by which revenue generated from our marketers exceeds the cost to obtain the purchase data and the digital advertising space from our partners. Adjusted Contribution demonstrates how incremental Revenue on our platforms generates incremental amounts to support our sales and marketing, research and development, general and administration and other investments. Adjusted Contribution is calculated by taking our total Revenue less our Partner Share and other third-party costs exclusive of deferred implementation costs, which is a non-cash cost. Adjusted Contribution does not take into account all costs associated with generating Revenue from advertising campaigns, including sales and marketing expenses, research and development expenses, general and administrative expenses and other expenses, which we do not take into consideration when making decisions on how to manage our advertising campaigns. Management views Adjusted Contribution as the most relevant metric to measure the financial performance as it reflects the dollars we keep after all of our partners are paid. Adjusted EBITDA represents our Net Loss before interest expense, net; depreciation and amortization; stock-based compensation expense; foreign currency (gain) loss; gain on debt extinguishment; acquisition, integration and divestiture benefit; and change in contingent consideration; and, in applicable periods, certain other income and expense items, such as impairment of goodwill and intangible assets; loss on divestiture; restructuring and reduction of force; income tax benefit; and deferred implementation costs. Adjusted Net Loss as our Net Loss before stock-based compensation expense; foreign currency (gain) loss; gain on debt extinguishment; acquisition, integration and divestiture benefit; amortization of acquired intangibles; and change in contingent consideration; and, in applicable periods, certain other income and expense items, such as impairment of goodwill and intangible assets; loss on divestiture; restructuring and reduction of force; and income tax benefit. We define Adjusted Net Loss per share as Adjusted Net Loss divided by our weighted-average common shares outstanding, diluted. We define Free Cash Flow as net cash used in operating activities, plus acquisition of property and equipment and capitalized software development costs and, in applicable periods, acquisition of patents. We believe free cash flow is useful to measure the funds generated in a given period that are available for distribution or to sustain the business. We believe this supplemental information enhances stockholders' ability to evaluate our performance.
We believe the use of non-GAAP financial measures, as a supplement to GAAP measures, is useful to investors in that they eliminate items that are either not part of our core operations or do not require a cash outlay, such as stock-based compensation expense. Management uses these non-GAAP financial measures when evaluating operating performance and for internal planning and forecasting purposes. We believe that these non-GAAP financial measures help indicate underlying trends in the business, are important in comparing current results with prior period results and are useful to investors and financial analysts in assessing operating performance.
We define MAUs as targetable customers that have logged in and visited online or mobile applications containing offers, opened an email containing an offer, or redeemed an offer from the Cardlytics platform during a monthly period. We then calculate a monthly average of these MAUs for the periods presented. We believe that MAUs is an indicator of the Cardlytics platform's ability to drive engagement and is reflective of the marketing base that we offer to marketers. We define ARPU as the total revenue generated in the applicable period calculated in accordance with GAAP, divided by the average number of MAUs in the applicable period.
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CARDLYTICS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS (UNAUDITED)
(Amounts in thousands, except par value amounts)

June 30, 2024December 31, 2023
Assets
Current assets:
Cash and cash equivalents$71,248 $91,830 
Accounts receivable and contract assets, net102,671 120,622 
Other receivables4,696 5,379 
Prepaid expenses and other assets6,717 6,097 
Total current assets185,332 223,928 
Long-term assets:
Property and equipment, net3,084 3,323 
Right-of-use assets under operating leases, net7,459 7,310 
Intangible assets, net29,433 35,003 
Goodwill277,202 277,202 
Capitalized software development costs, net29,572 24,643 
Other long-term assets, net2,290 2,735 
Total assets$534,372 $574,144 
Liabilities and stockholders' equity
Current liabilities:
Accounts payable$4,866 $4,425 
Accrued liabilities:
Accrued compensation5,490 11,662 
Accrued expenses6,772 9,587 
Partner Share liability33,719 48,867 
Consumer Incentive liability45,433 52,678 
Deferred revenue1,679 2,405 
Current operating lease liabilities2,279 2,127 
Current contingent consideration4,363 39,398 
Total current liabilities104,601 171,149 
Long-term liabilities:
Convertible senior notes, net212,885 227,504 
Long-term operating lease liabilities6,805 6,391 
Long-term deferred revenue30 67 
Long-term debt— 30,073 
Long-term contingent consideration— 4,162 
Other long-term liabilities17 — 
Total liabilities$324,338 $439,346 
Stockholders’ equity:
Common stock, $0.0001 par value—100,000 shares authorized, 49,402 and 39,728 shares issued and outstanding as of June 30, 2024 and December 31, 2023, respectively
$$
Additional paid-in capital1,346,876 1,243,594 
Accumulated other comprehensive income2,953 2,467 
Accumulated deficit(1,139,804)(1,111,272)
Total stockholders’ equity210,034 134,798 
Total liabilities and stockholders’ equity$534,372 $574,144 

5



CARDLYTICS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
(Amounts in thousands, except per share amounts)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Revenue$69,636 $76,701 $137,244 $141,032 
Costs and expenses:
Partner Share and other third-party costs33,258 39,170 63,801 72,554 
Delivery costs7,661 7,015 13,834 13,439 
Sales and marketing expense14,025 15,205 28,143 29,153 
Research and development expense13,470 14,847 26,518 26,411 
General and administration expense16,151 16,276 30,636 29,346 
Acquisition, integration and divestiture benefit162 (9,947)162 (8,224)
Change in contingent consideration(5,808)11,258 (23,326)
Depreciation and amortization expense6,529 7,200 12,779 13,775 
Total costs and expenses85,448 101,024 175,882 153,128 
Operating Loss(15,812)(24,323)(38,638)(12,096)
Other (expense) income:
Interest expense, net(1,561)(574)(2,380)(582)
Foreign currency gain (loss)99 1,389 (531)2,778 
Gain on debt extinguishment13,017 — 13,017 — 
Total other income11,555 815 10,106 2,196 
Loss before income taxes(4,257)(23,508)(28,532)(9,900)
Net Loss$(4,257)$(23,508)$(28,532)$(9,900)
Net Loss per share, basic and diluted$(0.09)$(0.67)$(0.62)$(0.29)
Weighted-average common shares outstanding, basic and diluted49,056 34,880 46,168 34,241 



CARDLYTICS, INC.
STOCK-BASED COMPENSATION EXPENSE (UNAUDITED)
(Amounts in thousands)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Delivery costs$721 $565 $1,364 $1,133 
Sales and marketing expense2,903 3,751 6,044 6,804 
Research and development expense4,633 4,502 8,583 8,587 
General and administration expense4,387 2,921 7,638 3,183 
Total stock-based compensation expense$12,644 $11,739 $23,629 $19,707 



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CARDLYTICS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
(Amounts in thousands)
 Six Months Ended
June 30,
 20242023
Operating activities
Net Loss$(28,532)$(9,900)
Adjustments to reconcile net loss to net cash used in operating activities:
Credit loss expense3,761 744 
Depreciation and amortization12,779 13,775 
Amortization of financing costs charged to interest expense850 819 
Amortization of right-of-use assets1,072 2,205 
Gain on debt extinguishment(13,017)— 
Stock-based compensation expense23,629 19,707 
Change in contingent consideration(23,326)
Other non-cash expense (income), net663 (3,147)
Change in operating assets and liabilities:
Accounts receivable14,783 18,069 
Prepaid expenses and other assets(393)430 
Accounts payable810 (2,046)
Other accrued expenses(7,253)(10,954)
Partner Share liability(15,114)269 
Consumer Incentive liability(7,234)(10,958)
Net cash used in operating activities(13,188)(4,313)
Investing activities
Acquisition of property and equipment(932)(342)
Capitalized software development costs(8,673)(5,207)
Business acquisitions, net of cash acquired202 — 
Net cash used in investing activities(9,403)(5,549)
Financing activities
Proceeds from issuance of debt— 30,000 
Settlement of contingent consideration(14,166)(50,050)
Principal payments of the 2018 Line of Credit(30,000)(11)
Principal payments of 2020 Convertible Senior Notes(169,291)— 
Proceeds from issuance of 2024 Convertible Senior Notes172,500 — 
Proceeds from termination of capped calls related to convertible notes
115 — 
Proceeds from issuance of common stock48,634 11 
Deferred equity issuance costs— (45)
Equity issuance costs(190)— 
Debt issuance costs(5,568)— 
Net cash provided by (used in) financing activities2,034 (20,095)
Effect of exchange rates on cash, cash equivalents and restricted cash(25)117 
Net decrease in cash, cash equivalents and restricted cash(20,582)(29,840)
Cash, cash equivalents, and restricted cash — Beginning of period91,830 121,985 
Cash, cash equivalents, and restricted cash — End of period$71,248 $92,145 

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CARDLYTICS, INC.
RECONCILIATION OF GAAP REVENUE TO BILLINGS (UNAUDITED)
(Amounts in thousands)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Consolidated
Revenue$69,636 $76,701 $137,244 $141,032 
Plus:
Consumer Incentives40,753 32,723 78,362 64,018 
Billings$110,389 $109,424 $215,606 $205,050 
Cardlytics platform
Revenue$64,002 $70,726 $126,235 $129,756 
Plus:
Consumer Incentives40,753 32,723 78,362 64,018 
Billings$104,755 $103,449 $204,597 $193,774 
Bridg platform
Revenue$5,634 $5,975 $11,009 $11,276 
Plus:
Consumer Incentives— — — — 
Billings$5,634 $5,975 $11,009 $11,276 


8



CARDLYTICS, INC.
RECONCILIATION OF GAAP GROSS PROFIT TO ADJUSTED CONTRIBUTION (UNAUDITED)
(Amounts in thousands)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Consolidated
Revenue$69,636 $76,701 $137,244 $141,032 
Minus:
Partner Share and other third-party costs33,258 39,170 63,801 72,554 
Delivery costs(1)
7,661 7,015 13,834 13,439 
Gross Profit28,717 30,516 59,609 55,039 
Plus:
Delivery costs(1)
7,661 7,015 13,834 13,439 
Adjusted Contribution$36,378 $37,531 $73,443 $68,478 
Cardlytics platform
Revenue$64,002 $70,726 $126,235 $129,756 
Minus:
Partner Share and other third-party costs32,865 39,086 63,277 72,261 
Delivery costs(1)
6,102 5,217 10,825 9,910 
Gross Profit25,035 26,423 52,133 47,585 
Plus:
Delivery costs(1)
6,102 5,217 10,825 9,910 
Adjusted Contribution$31,137 $31,640 $62,958 $57,495 
Bridg platform
Revenue$5,634 $5,975 $11,009 $11,276 
Minus:
Partner Share and other third-party costs393 84 524 293 
Delivery costs(1)
1,559 1,798 3,009 3,529 
Gross Profit3,682 4,093 7,476 7,454 
Plus:
Delivery costs(1)
1,559 1,798 3,009 3,529 
Adjusted Contribution$5,241 $5,891 $10,485 $10,983 
(1)Stock-based compensation expense recognized in consolidated delivery costs totaled $0.7 million and $0.6 million for the three months ended June 30, 2024 and 2023, respectively. Stock based compensation expense recognized in consolidated delivery costs totaled $1.4 million and $1.1 million for the six months ended June 30, 2024 and 2023, respectively.
9



CARDLYTICS, INC.
RECONCILIATION OF GAAP NET LOSS TO ADJUSTED EBITDA (UNAUDITED)
(Amounts in thousands)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Net Loss$(4,257)$(23,508)$(28,532)$(9,900)
Plus:
Interest expense, net1,561 574 2,380 582 
Depreciation and amortization6,529 7,200 12,779 13,775 
Stock-based compensation expense12,644 11,739 23,629 19,707 
Foreign currency (gain) loss(99)(1,389)531 (2,778)
Gain on debt extinguishment(13,017)— (13,017)— 
Acquisition, integration and divestiture benefit162 (9,947)162 (8,224)
Change in contingent consideration(5,808)11,258 (23,326)
Adjusted EBITDA$(2,285)$(4,073)$(2,059)$(10,164)
10




CARDLYTICS, INC.
RECONCILIATION OF ADJUSTED CONTRIBUTION TO ADJUSTED EBITDA (UNAUDITED)
(Amounts in thousands)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Consolidated
Adjusted Contribution$36,378 $37,531 $73,443 $68,478 
Minus:
Delivery costs7,661 7,015 13,834 13,439 
Sales and marketing expense14,025 15,205 28,143 29,153 
Research and development expense13,470 14,847 26,518 26,411 
General and administration expense16,151 16,276 30,636 29,346 
Stock-based compensation expense(12,644)(11,739)(23,629)(19,707)
Adjusted EBITDA$(2,285)$(4,073)$(2,059)$(10,164)
Cardlytics platform
Adjusted Contribution$31,137 $31,640 $62,958 $57,495 
Minus:
Delivery costs6,102 5,217 10,825 9,910 
Sales and marketing expense11,621 12,834 23,035 24,382 
Research and development expense11,251 13,399 22,366 23,726 
General and administration expense14,776 15,117 28,204 28,447 
Stock-based compensation expense(11,067)(10,605)(20,846)(18,708)
Adjusted EBITDA$(1,546)$(4,322)$(626)$(10,262)
Bridg platform
Adjusted Contribution$5,241 $5,891 $10,485 $10,983 
Minus:
Delivery costs1,559 1,798 3,009 3,529 
Sales and marketing expense2,404 2,371 5,108 4,771 
Research and development expense2,219 1,448 4,152 2,685 
General and administration expense1,375 1,159 2,432 899 
Stock-based compensation expense(1,577)(1,134)(2,783)(999)
Adjusted EBITDA$(739)$249 $(1,433)$98 


















11



CARDLYTICS, INC.
RECONCILIATION OF GAAP NET LOSS TO ADJUSTED NET LOSS
AND ADJUSTED NET LOSS PER SHARE (UNAUDITED)
(Amounts in thousands, except per share amounts)
 Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Net Loss$(4,257)$(23,508)$(28,532)$(9,900)
Plus:
Stock-based compensation expense12,644 11,739 23,629 19,707 
Foreign currency (gain) loss(99)(1,389)531 (2,778)
Gain on debt extinguishment(13,017)— (13,017)— 
Acquisition, integration and divestiture benefit162 (9,947)162 (8,224)
Amortization of acquired intangibles2,785 3,441 5,574 6,898 
Change in contingent consideration(5,808)11,258 (23,326)
Adjusted Net Loss$(7,590)$(8,406)$(11,644)$(17,623)
Weighted-average number of shares of common stock used in computing Adjusted Net Loss per share:
Weighted-average common shares outstanding, diluted49,056 34,880 46,168 34,241 
Adjusted Net Loss per share, diluted$(0.15)$(0.24)$(0.25)$(0.51)
CARDLYTICS, INC.
RECONCILIATION OF NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES TO FREE CASH FLOW (UNAUDITED)
(Amounts in thousands)
Three Months Ended
June 30,
Six Months Ended
June 30,
 2024202320242023
Net cash provided by (used in) operating activities$4,430 $5,750 $(13,188)$(4,313)
Plus:
Acquisition of property and equipment(281)(932)(352)
Capitalized software development costs(4,577)(2,764)(8,673)(5,207)
Free Cash Flow$(428)$2,994 $(22,793)$(9,872)

CARDLYTICS, INC.
RECONCILIATION OF FORECASTED GAAP REVENUE TO BILLINGS (UNAUDITED)
(Amounts in thousands)

 Q3 2024
Revenue$56.0 - $63.0
Plus:
Consumer Incentives$43.0 - $44.0
Billings$100.0 - $106.0

Contacts:

Public Relations:
pr@cardlytics.com

Investor Relations:
ir@cardlytics.com
12
Exhibit 99.2

cdlxfy2017earnrelimg05.jpg

Cardlytics Appoints Amit Gupta as CEO

Atlanta, GA – August 7, 2024 – Cardlytics, Inc. (NASDAQ: CDLX), a digital advertising platform, today announced that the Board of Directors has appointed Amit Gupta, Chief Operating Officer and General Manager of Bridg, as its next Chief Executive Officer of Cardlytics, effective August 16, 2024. He will also join the Cardlytics Board of Directors on that date. Mr. Gupta will succeed Karim Temsamani, who is stepping down as Chief Executive Officer and from the Board of Directors to pursue another professional opportunity.
“Amit is the right person to lead Cardlytics in its next stage of growth,” said Jack Klinck, Chair of the Cardlytics Board. “For the last year and a half, Amit has worked closely with Karim and the rest of the leadership team to set the course for our transformation and long-term growth plans. With his deep product and technology experience and industry relationships, Amit is the natural choice to be our next CEO.”
“I am incredibly energized about the opportunity to lead Cardlytics at this inflection point,” commented Gupta. “Since I joined Cardlytics, we have laid a strong engineering and data-driven foundation to scale the company. We have the right team and long-term strategy to modernize and evolve our tech platform and to execute on our revenue diversification strategy with Bridg. I have full confidence in our ability to build on our market-leading position and deliver significant value to our stakeholders. I’d like to thank Karim for his contributions and we wish him the best in his future endeavors.”
“I am proud of what we have accomplished as a team over the last two years,” said Temsamani. “We solved many of the financial and legal challenges facing the company while also modernizing our tech stack and investing in new business opportunities. I look forward to rooting for Amit and the team as he furthers the significant progress we have made together.”
Amit Gupta joined Cardlytics in January 2023 as COO, and additionally served as the General Manager of Bridg, leading the team to bring the new retail media product to market. Before joining Cardlytics, he served as Head of Strategy and Operations for Global Partnerships at Stripe. Prior to that, Gupta worked for four years at Google, including as Director of Strategy, New Products and Operations for Google’s Geo division. Gupta has also founded and served as the CEO of a series of startups. He began his career in the tech practice at Booz Allen Hamilton, where he was made partner. He holds a B.S. in Electrical Engineering from The Ohio State University and an M.B.A. from the NYU Stern School of Business.
About Cardlytics
Cardlytics (NASDAQ: CDLX) is a digital advertising platform. We partner with financial institutions to run their rewards programs that promote customer loyalty and deepen relationships. In turn, we have a secure view into approximately 1 in every 2 card-based transactions in the U.S., allowing us to see where and when consumers are spending their money. We use these insights to help marketers identify, reach, and influence likely buyers at scale, as well as measure the true sales impact of marketing campaigns. Headquartered in Atlanta, Cardlytics has offices in Menlo Park, Los Angeles, New York, and London. Learn more at www.cardlytics.com.


Exhibit 99.2
Cautionary Language Concerning Forward-Looking Statements
This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements related to our executive transition plans, our revenue diversification strategy and our ability to expand our market position and deliver significant value to cardholders. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts and projections as well as the beliefs and assumptions of management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," or variations of these terms or the negative of these terms and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond our control.
Our actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to the risks detailed in the “Risk Factors” section of our Form 10-Q filed with the Securities and Exchange Commission on May 8, 2024 and in subsequent periodic reports that we file with the Securities and Exchange Commission. Past performance is not necessarily indicative of future results.
The forward-looking statements included in this press release represent our views as of the date of this press release. We anticipate that subsequent events and developments will cause our views to change. We undertake no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. These forward-looking statements should not be relied upon as representing our views as of any date subsequent to the date of this press release.

Contacts:

Public Relations:
pr@cardlytics.com

Investor Relations:
ir@cardlytics.com


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Document and Entity Information
Aug. 05, 2024
Entity Information [Line Items]  
Document Type 8-K
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Document Period End Date Aug. 05, 2024
Entity Registrant Name CARDLYTICS, INC.
Entity Central Index Key 0001666071
Entity Emerging Growth Company false
Entity Incorporation, State or Country Code DE
Entity File Number 001-38386
Entity Tax Identification Number 26-3039436
Entity Address, Address Line One 675 Ponce de Leon Avenue NE, Suite 4100
Entity Address, City or Town Atlanta
Entity Address, State or Province GA
Entity Address, Postal Zip Code 30308
City Area Code (888)
Local Phone Number 798-5802
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Pre-commencement Tender Offer false
Title of 12(b) Security Common Stock
Security Exchange Name NASDAQ
Pre-commencement Issuer Tender Offer false
Entity Registrant Name CDLX

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