CCT The Character Group Plc

Monday, 23 September 2024

The Character Group plc

Designers, developers and international distributor of toys, games and giftware

(the "Company")

Director's share dealings

Notification and public disclosure of transactions by persons discharging

managerial responsibilities and persons closely associated with them

The Character Group plc (AIM: CCT) announces the following historical purchases by Carmel Warren, Non-Executive Chair, via her Self-Invested Pension Plan ("SIPP"), of ordinary shares of 5 pence each in the capital of the Company ("Shares") pursuant to the SIPP's dividend reinvestment arrangements, which were unintentionally not disclosed to the Company.

Carmel Warren established a dividend reinvestment plan via her SIPP which inadvertently included dividends received from the Company, pursuant to which an aggregate of 553 Shares were acquired via the SIPP (the "SIPP Acquisitions") as follows: (i) 148 Shares acquired at a price of 274p per Share on 11 August 2023; (ii) 237 Shares acquired at a price of 250p per Share on 13 February 2024; and (iii) 168 Shares acquired at a price of 288p per Share on 13 August 2024.

Including the historical purchases detailed above, Carmel Warren has a total interest of 6,337 Shares representing approximately 0.03% of the Company's issued share capital.

The SIPP Acquisitions occurred outside of closed periods and were not previously notified due to an oversight, which is being corrected through the release of this notification now that it has been identified by Carmel Warren and the Company. The Company has reviewed its processes for notification of directors' interests and directors' dividend reinvestment plans and considers the late lodgement of this notification to be an inadvertent error.

The information set out below is provided in accordance with the requirements of Article 19(3) of the Market Abuse Regulation (EU) No 596/2014.