TIDMAGN 
 
AEGON accelerates product improvements for unit-linked insurance policies in the 
Netherlands 
 
AEGON brings forward the measures related to the agreement announced on July 
13, 2009 and reduces future costs for its customers with unit-linked insurance 
policies. With these measures, AEGON commits to the `best of class' principles 
of the Dutch Ministry of Finance. These principles are the result of an 
industry-wide review by the Ministry of the various agreements reached between 
individual insurance companies and customer interest groups in relation to 
unit-linked insurance policies. The Ministry has made a strong appeal to all 
industry participants to apply its principles. 
 
AEGON had previously made substantial product improvements to the unit-linked 
insurance policies which its Dutch business sold before January 1, 2008. 
AEGON's approach was to settle compensation with clients when the policy 
expires. However, to comply with the Ministry's principles, AEGON will now 
settle compensation immediately by making direct additions to policy values 
before year-end 2012. As a result of this acceleration of previously announced 
measures, AEGON will take a one-off charge of EUR 265 million before tax that 
will be recognized in the second quarter of 2012. 
 
In addition, AEGON will reduce future policy costs beginning in 2013 onward for 
the large majority of its unit-linked portfolio. This will impact underlying 
earnings before tax over the remaining duration of the policies by 
approximately EUR 125 million on aggregate. The quarterly impact in 2013 is 
expected to be EUR 7 million before tax, to be mitigated by the cost savings 
program in the Netherlands. 
 
Marco Keim, member of AEGON's Management Board, stated: "It is our ambition to 
rebuild the trust that is so essential to AEGON and the success of our 
business. We are committed to further developing and providing simpler, more 
transparent products and services that meet the needs and expectations of our 
customers. We believe that adopting the principles as identified by the 
Ministry of Finance is the best solution in the interest of policyholders as 
well as AEGON's other stakeholders." 
 
 
About AEGON 
 
As an international life insurance, pensions and asset management company based 
in The Hague, AEGON has businesses in over twenty markets in the Americas, 
Europe and Asia. AEGON companies employ over 25,000 people and have nearly 
47 million customers across the globe. 
 
Key figures - EUR            Q1 2012    Full year 
                                             2011 
 
Underlying earnings              425  1.5 billion 
before tax                   million 
 
New life sales                   445  1.8 billion 
                             million 
 
Gross deposits                  11.0   32 billion 
                             billion 
 
Revenue-generating 
investments                      437  424 billion 
(end of period)              billion 
 
Contact information 
 
Media Relations: 
Greg Tucker 
 
+ 31 (0) 70 344 8956 
 
gcc-ir@aegon.com 
 
Investor Relations: 
Willem van den Berg 
 
+ 31 (0) 70 344 8305 
 
ir@aegon.com 
 
www.aegon.com 
 
Forward-looking statements 
 
The statements contained in this document that are not historical facts are 
forward-looking statements as defined in the US Private Securities Litigation 
Reform Act of 1995. The following are words that identify such forward-looking 
statements: aim, believe, estimate, target, intend, may, expect, anticipate, 
predict, project, counting on, plan, continue, want, forecast, goal, should, 
would, is confident, will, and similar expressions as they relate to AEGON. 
These statements are not guarantees of future performance and involve risks, 
uncertainties and assumptions that are difficult to predict. AEGON undertakes 
no obligation to publicly update or revise any forward-looking statements. 
Readers are cautioned not to place undue reliance on these forward-looking 
statements, which merely reflect company expectations at the time of writing. 
Actual results may differ materially from expectations conveyed in 
forward-looking statements due to changes caused by various risks and 
uncertainties. Such risks and uncertainties include but are not limited to the 
following: 
 
  * Changes in general economic conditions, particularly in the United States, 
    the Netherlands and the United Kingdom; 
 
  * Changes in the performance of financial markets, including emerging 
    markets, such as with regard to: 
 
  * The frequency and severity of defaults by issuers in AEGON's fixed income 
    investment portfolios; and 
 
  * The effects of corporate bankruptcies and/or accounting restatements on the 
    financial markets and the resulting decline in the value of equity and debt 
    securities AEGON holds; 
 
  * The effects of declining creditworthiness of certain private sector 
    securities and the resulting decline in the value of sovereign exposure 
    that AEGON holds; 
 
  * Changes in the performance of AEGON's investment portfolio and decline in 
    ratings of the company's counterparties; 
 
  * Consequences of a potential (partial) break-up of the euro; 
 
  * The frequency and severity of insured loss events; 
 
  * Changes affecting mortality, morbidity, persistence and other factors that 
    may impact the profitability of AEGON's insurance products; 
 
  * Reinsurers to whom AEGON has ceded significant underwriting risks may fail 
    to meet their obligations; 
 
  * Changes affecting interest rate levels and continuing low or rapidly 
    changing interest rate levels; changes affecting currency exchange rates, 
    in particular the EUR/USD and EUR/GBP exchange rates; 
 
  * Changes in the availability of, and costs associated with, liquidity 
    sources such as bank and capital markets funding, as well as conditions in 
    the credit markets in general such as changes in borrower and counterparty 
    creditworthiness; 
 
  * Increasing levels of competition in the United States, the Netherlands, the 
    United Kingdom and emerging markets; 
 
  * Changes in laws and regulations, particularly those affecting AEGON's 
    operations, ability to hire and retain key personnel, the products the 
    company sells, and the attractiveness of certain products to its consumers; 
 
  * Regulatory changes relating to the insurance industry in the jurisdictions 
    in which AEGON operates; 
 
  * Changes in customer behavior and public opinion in general related to, 
    among other things, the type of products also AEGON sells, including legal, 
    regulatory or commercial necessity to meet changing customer expectations; 
 
  * Acts of God, acts of terrorism, acts of war and pandemics; 
 
  * Changes in the policies of central banks and/or governments; 
 
  * Lowering of one or more of AEGON's debt ratings issued by recognized rating 
    organizations and the adverse impact such action may have on the company's 
    ability to raise capital and on its liquidity and financial condition; 
 
  * Lowering of one or more of insurer financial strength ratings of AEGON's 
    insurance subsidiaries and the adverse impact such action may have on the 
    premium writings, policy retention, profitability of its insurance 
    subsidiaries and liquidity; 
 
  * The effect of the European Union's Solvency II requirements and other 
    regulations in other jurisdictions affecting the capital AEGON is required 
    to maintain; 
 
  * Litigation or regulatory action that could require AEGON to pay significant 
    damages or change the way the company does business; 
 
  * As AEGON's operations support complex transactions and are highly dependent 
    on the proper functioning of information technology, a computer system 
    failure or security breach may disrupt the company's business, damage its 
    reputation and adversely affect its results of operations, financial 
    condition and cash flows; 
 
  * Customer responsiveness to both new products and distribution channels; 
 
  * Competitive, legal, regulatory, or tax changes that affect profitability, 
    the distribution cost of or demand for AEGON's products; 
 
  * Changes in accounting regulations and policies may affect AEGON's reported 
    results and shareholder's equity; 
 
  * The impact of acquisitions and divestitures, restructurings, product 
    withdrawals and other unusual items, including AEGON's ability to integrate 
    acquisitions and to obtain the anticipated results and synergies from 
    acquisitions; 
 
  * Catastrophic events, either manmade or by nature, could result in material 
    losses and significantly interrupt AEGON's business; and 
 
  * AEGON's failure to achieve anticipated levels of earnings or operational 
    efficiencies as well as other cost saving initiatives. 
 
Further details of potential risks and uncertainties affecting the company are 
described in the company's filings with NYSE Euronext Amsterdam and the US 
Securities and Exchange Commission, including the Annual Report. These 
forward-looking statements speak only as of the date of this document. Except 
as required by any applicable law or regulation, the company expressly 
disclaims any obligation or undertaking to release publicly any updates or 
revisions to any forward-looking statements contained herein to reflect any 
change in the company's expectations with regard thereto or any change in 
events, conditions or circumstances on which any such statement is based. 
 
May 31, 2012 
 
Press release 
 
 
 
END 
 

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