Football Superstar Jerry Rice Launches Fan Web Site Created By Sales OnLine Direct WORCESTER, Mass., Dec. 1 /PRNewswire-FirstCall/ -- NFL's all-time touchdown king Jerry Rice and Sales OnLine Direct (BULLETIN BOARD: PAID) present the official Jerry Rice fan web site: http://www.jerryricefootball.com/. The exciting, fun-filled site gives fans a chance to share Rice's experiences as the greatest wide receiver to ever play in the NFL. The Internet provides a great medium for Rice to reach out to thousands of fans simultaneously to answer their questions, share his successes and give them some insight on what he's really like. The site also provides great background on Rice's 17-year career, where he broke record after record on his way to the top: NFL records for career receptions, total touchdowns, receiving touchdowns, games with 100-yards receiving, most receiving yards in a season, most consecutive games with a receiving touchdown, most consecutive 100-catch seasons, and most seasons with 50 or more receptions. In addition to developing and hosting the site for football's biggest sports icon, Sales OnLine Direct will manage all site content and fulfillment of merchandise orders generated through the site. "We created Jerry's site to go above and beyond anything we've seen on the market as far as athletes' web sites go," said Rob Riggieri, Sales OnLine Direct Celebrity Sports Director. "We believe fans are really going to enjoy this Web site. One of the highlights is a unique photo timeline of Jerry's career highlights. Fans who collect sports memorabilia will really appreciate the online store where they can purchase items autographed by Jerry. This is a real find because it's often very difficult or expensive to get access to items signed by such a phenomenal player." With an eye to keeping all those armchair quarterbacks occupied between games, Rice's web site contains a plethora of information and exclusive features on Rice not available anywhere else. Some features of the site include: * Exclusive Q&As with Jerry - Find out what the "Touchdown Talent" thinks about issues on and off the field * Fan Club - convenient registration for the official fan club of football's hottest player * Jerry Rice Authentic Autographed Merchandise - all items have certificates of authenticity from Global Authentication, the premier sports authentication service. * "You Be the Reporter" - Tired of hearing the same reporters repeat the same views? Here's where YOUR articles on Jerry can be submitted and posted! * Photo Album - See Jerry from childhood to today! * Favorites Section - learn what Jerry likes to do during his time off! * Chat Rooms and Message Board - share your views with fellow Jerry Rice fans * Fresh Stats and Stories - Get up-to-the-minute updates on Jerry's run at the 2004 Football Championship! * Weight Room - Learn Jerry's training techniques that helped him become the best wide receiver ever. * Charity info, contests, games, polls, videos, music and much more! About Sales OnLine Direct and Rotman Auction Sales OnLine Direct, http://www.paid.com/, maintains and develops portals and web sites for various companies and industries. The Company has focused its efforts on the antique and collectible industry, offering the "Ask the Appraiser" online appraisal service, marketing and publishing the "Maloney's Antiques and Collectibles Resource Directory" and developing web sites that enhance the user's experience. Through web hosting and managed services, Sales OnLine Direct has provided e-business solutions to many different companies including their own Rotman Auction division. This division sells tens of thousands of items per year through auction, direct sales, and special events and is a certified eBay Gold Power Seller. The Company has developed the "AI Suite" (http://www.auctioninc.com/) of software to increase revenues and reduce overhead for sellers on eBay, and offers these essential e-tools to other companies. Through recent initiatives, Sales OnLine Direct is establishing itself as one of the most important collectibles portals, and online auction services and technology providers to the collectibles industry. The Company's common stock is traded on the Nasdaq OTC Bulletin Board under the symbol "PAID." Forward Looking Statements This Press Release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events, including matters related to the Company's operations. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent filings, including Form 10-KSB with the Securities and Exchange Commission. DATASOURCE: Sales OnLine Direct CONTACT: Media, Julie Shepherd, +1-815-479-1833, or , or Investors, Dennis Evanson, +1-719-534-0292, or , both for Sales OnLine Direct; or Celebrity Web Site Contact, Robert Riggieri Jr., Celebrity Promotions Director for Sales OnLine Direct, +1-508-791-6710, or Web site: http://www.paid.com/ http://www.auctioninc.com/ http://www.jerryricefootball.com/

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