Owner Alex Fonseca partnered with
Sherwin Williams to donate supplies
and labor to repaint the exterior of one of Solid Rock Housing
Support's locations.
MUSKEGON, Mich., Oct. 9, 2024
/PRNewswire-PRWeb/ -- Fresh Coat Painters of Muskegon is bringing new life to a local
nonprofit organization through its Fresh Coat Cares program, an
initiative started by a Texas
franchisee who desired to give back to fellow community members
fighting cancer. Through Fresh Coat Cares, franchisees receive
$500 in support from the franchisor
to cover labor costs and $500 worth
of materials from Sherwin Williams
to contribute to the completion of projects done in partnership
with local community-focused organizations.
"I'm really excited about this project,
especially because I know the people and the families Solid Rock
has helped."
In Muskegon, owner Alex Fonseca chose to give back to Solid Rock
Housing Support, painting the exterior of one of the organization's
buildings that was in need of a refresh.
"Solid Rock is an organization that takes donations — mostly
construction materials, furniture and appliances — that are sold
for a profit, and that profit is used to help local families
remodel their homes or make necessary repairs," Fonseca said.
"Currently, they are focused on emergency services. There is a
large segment of the community that is above the poverty line but
cannot afford a housing-related emergency like an unexpected need
to replace a heater. That's where Solid Rock comes in."
By focusing on smaller projects that keep a home safe and
functional, rather than building new housing from the ground up,
Solid Rock can have a wider-reaching impact while still promoting
housing security in the community.
"I have been on the board of Solid Rock for about two years now.
I was originally invited by a friend to get involved because there
are a lot of ways we can benefit the nonprofit in our day-to-day
work," Fonseca said. "Often, when we're painting houses, people are
also doing some level of construction. If a customer tells us to
throw away any outlet covers, lights or fans that we take down when
painting a room, we can divert those items for them to benefit
Solid Rock. We're taking materials off the homeowners' hands,
keeping them out of the landfill and benefiting the community
simultaneously."
Through his work with Solid Rock, Fonseca became aware of the
organization's need for an exterior refresh and jumped on the
opportunity to complete his own Fresh Coat Cares project.
"This is the first time we're doing a Fresh Coat Cares project.
We have support from the franchisor to do it every year, but it can
be hard to get in touch with the right person or find an
organization that needs this kind of help," Fonseca said. "I'm
really excited about this project, especially because I know the
people and the families Solid Rock has helped."
In the weeks leading up to Fresh Coat Painters' portion of the
project, other volunteers tidied up around the building, removing
brush and cleaning up chipping paint where possible. Then, in late
August, the team at Fresh Coat Painters of Muskegon painted the exterior.
"We are deeply honored to be selected for the Fresh Coat Cares
program," said Erik Alm, executive
director of Solid Rock. "The transformation of our facility will
enhance our mission of providing a safe and supportive environment
for those seeking stability in their housing situation, and we're
excited to see how this new look will positively impact the people
we serve. Thank you, Fresh Coat and Sherwin
Williams!!"
"After seeing the results of this Fresh Coat Cares project, I'm
increasingly excited about the opportunity to complete similar
projects in the future," Fonseca said. "This is a program that we
can participate in yearly, and I look forward to connecting with
additional community organizations in the future. If there is a
group with an office or other type of building that needs to be
repainted, this would be a great opportunity. We'd love to get
connected and make participation in a Fresh Coat Cares project an
annual tradition for the team here in Muskegon."
ABOUT FRESH COAT PAINTERS OF MUSKEGON:
Fresh Coat Painters of Muskegon,
owned and operated by Alex Fonseca,
has been serving the Muskegon
community since 2020. As part of the nationally recognized,
190-plus-unit Fresh Coat Painters franchise, the Muskegon location is dedicated to providing
top-quality residential and commercial painting services with a
focus on professionalism and customer satisfaction. Leveraging the
brand's proven, affordable business model, Fresh Coat Painters of
Muskegon has quickly established
itself as a trusted name in the local painting industry, committed
to enhancing homes and businesses with excellence.
Media Contact
Jessica Tcholakov, Fresh Coat
Painters, 224-436-1005, jtcholakov@hellomainland.com,
https://freshcoatpainters.com/
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SOURCE Fresh Coat Painters