COVERGIRL’s Viral Yummy Gloss is a Fresh Take on Plumping Gloss!
2024年10月2日 - 11:25AM
ビジネスワイヤ(英語)
COVERGIRL’s viral Yummy Gloss brings a refreshingly cool new
take on lip plumping without the burn. Introducing NEW Clean
Fresh Yummy Gloss Plumper for an icy shine, cooling sensation,
and up to 35% plumper looking lips. Get instantly smoother, fuller,
and volumized-looking lips for a 3D effect, and glassy shine
without the sticky feel.
The formula is infused with a Natural Plumping Complex for a
burst of fresh minty flavor. When applied, you’ll feel a refreshing
cooling sensation that builds to a comfortable tingle without the
burn. Inspired by social media trends, the collection includes
shades such as Like You A Choco-lot, a shimmering brown; Minter Is
Coming, a sky-blue tint with a clear finish; and Pixie Dust, an
aptly named holographic lavender. Available in 12 sheer to medium
buildable cream, iridescent shimmer, and sparkle shades.
With each use, the plush applicator effortlessly scoops up just
the right amount of gloss, leaving you with a beautifully plump
pout every time. Based on a consumer study of 103 women after one
week of use: 94% of women said their lips felt hydrated and 92%
said the formula has an icy, cooling, tingly sensation. Just like
the original Clean Fresh Yummy Gloss, the plumpers are gluten-free,
vegan, and formulated without parabens, talc, and Mineral Oil.
“With the rise of ‘tweakments’ across social media, we saw an
opportunity to create an affordable beauty product that enhances
your natural look, without invasive treatments. Unlike most
plumpers on the market, our Yummy Gloss Plumper features a
refreshing cooling formula infused with Natural Plumping Complex
for a sensorial experience that tingles without any discomfort or
burn. We’ve loved the following Yummy Gloss has amassed across
social media and know you’ll love Plumper just as much!” Mary
Santangelo, Senior Vice President, COVERGIRL Global Marketing, at
Coty.
Like all COVERGIRL products, COVERGIRL’s Clean Fresh Yummy Gloss
Plumper is Leaping Bunny Approved by Cruelty Free International,
the gold standard cruelty free program for cosmetics, personal care
and household product brands which are committed to removing animal
testing from their supply chains.
Just in time for the holidays, the Clean Fresh Yummy Gloss
Plumpers begin rolling out on shelves October 2024 everywhere
COVERGIRL is sold, in the makeup aisle.
ABOUT COVERGIRL
COVERGIRL, a beloved American brand, celebrates authenticity,
diversity, and self-expression through beauty. Born in 1961,
COVERGIRL offers accessible, affordable, and inclusive products for
everyone. Through the years, COVERGIRL has partnered with
inspirational, barrier-breaking, and diverse people as the faces of
the brand. In 2018, COVERGIRL became the largest makeup brand to be
Leaping Bunny Approved by Cruelty-Free International, which means
all of our products are in compliance with Cruelty-Free
International criteria, no matter where we are sold. Visit
www.covergirl.com or find @COVERGIRL on social media for more
information.
ABOUT COTY
Founded in Paris in 1904, Coty is one of the world’s largest
beauty companies with a portfolio of iconic brands across
fragrance, color cosmetics, and skin and body care. Coty serves
consumers around the world, selling prestige and mass market
products in more than 130 countries and territories. Coty and our
brands empower people to express themselves freely, creating their
own visions of beauty; and we are committed to making a positive
impact on the planet. Learn more at coty.com or on LinkedIn and
Instagram.
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version on businesswire.com: https://www.businesswire.com/news/home/20241001490266/en/
For more information, please contact: Genesis Bazo, MMC
gbazo@hellommc.com