Leading New York cannabis
producer and distributor takes on the name of their top-selling
house brand across all operations
HOOSICK
FALLS, N.Y., Sept. 17,
2024 /PRNewswire-PRWeb/ -- Naturae, a GMP-certified
100% New York company working in
cannabis and hemp extraction since 2017, today announced a company
rebrand. Taking on the name of their top-selling house brand,
Jaunty, the new moniker is indicative of the company's
consumer-oriented approach to production.
"As an independent home-grown brand, Jaunty
has become the core part of our business that adult consumers
recognize and can rely on for premium, quality products that are
approachable, affordable and fun," said Jaunty CEO and Co-Founder
Nicolas Guarino.
"Jaunty has been part of New
York's licensed cannabis market since day one. As an
independent home-grown brand, Jaunty has become the core part of
our business that adult consumers recognize and can rely on for
premium, quality products that are approachable, affordable and
fun," said CEO and Co-Founder Nicolas
Guarino, who is also an industry advocate as a co-founder of
the Empire Cannabis Manufacturers' Alliance. "Rebranding the entire
company as Jaunty is a natural fit."
Jaunty crafts THC products that appeal to the broad spectrum of
adult-use consumers, from connoisseurs seeking ultra-premium 100%
solventless live rosin to the canna-curious exploring economically
priced, approachable options that taste great with predictable
effects. The company is both the largest producer of CO2-extracted
cannabis oils in the state and is the maker of cutting-edge
solventless products that close the gap between flower and oil,
resembling the flavors and effects coveted by cannabis flower
purists.
In addition to the renaming of the company, which is licensed
for all supply chain activities in New
York's adult-use THC market outside of retail, all of their
products previously marketed under the brand names of Rezinators
(full-spectrum gummies and live rosin vapes) and Jumbodose
(full-spectrum tinctures) will rebrand under the Jaunty
moniker.
Coinciding with the updated name, Jaunty will continue to raise
the bar for cannabis products in New
York: their latest Classic Cartridge vape varieties,
available in licensed dispensaries across New York State, include: Forbidden Fruit (
indica packed with a smooth, fruity-lemony taste accented by sweet
berries and pine); Green Crack (renowned sativa strain with
tropical citrus notes); and Headband (hybrid named after its famed
cerebral, headband-like effects). This month, Jaunty will also
debut their "Ratio" Vape line, featuring brand-new, cutting-edge
hardware and a unique blend of THC and minor cannabinoids for a
range of tailored experiences.
The company will also begin production on new Solventless Hash
and Live Resin products, set to launch later this year and include
vapes, gummies and tinctures.
As the New York licensed
industry continues to evolve and expand, so has Jaunty, which is
the state's second highest grossing vape brand with over
$10M in retail sales and representing
9.2% of all sales in the category, according to Headset data (year
to date). Jaunty products also make up the top four best-selling
vape SKUs in the New York state
market with Pineapple Express, Blueberry Kush, Amnesia Haze, and
Sour Diesel 1-gram cartridges. Jaunty brand products are currently
distributed in approximately 80 percent of the licensed
dispensaries across the state.
Earlier this summer the brand debuted Nano-Emulsified
(fast-acting) THC Gummies in four flavors, complete with
effect-based terpenes, and fresh new blends of minor cannabinoids,
all while maintaining economical prices points.
"Jaunty will continue to push the envelope and offer our
top-selling Jaunty Classic Vapes and Gummies with new and improved
varieties and formulations," added Guarino. "We're excited to
introduce more offerings throughout the year that encompass our
unwavering commitment to the art of cannabis extraction and further
reinforces our mission to close the gap between the flower and oil
experience."
For more information on Jaunty, and where to find their products
visit: https://jaunty.com/.
About Jaunty:
As a GMP-certified 100% New
York company working in cannabis extraction since 2017,
Jaunty has been producing and distributing the finest solventless
hash, live rosin, and distillate cannabis products in its mission
to close the gap between flower and oil. With state-of-the-art
manufacturing facilities in Hoosick
Falls, NY, Jaunty is one of New
York's leading companies licensed for all adult-use cannabis
supply chain activities outside of retail, including cultivation,
processing, manufacturing, and distribution. They produce and
distribute one of New York's
best-selling cannabis vape brands, available in the majority of the
state's licensed dispensaries, and their product portfolio also
features gummies, concentrates, and disposable vapes.
Media Contact
Alex Rush, Jaunty, 1
978.457.1071, arush@rosengrouppr.com, https://www.jaunty.com/
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SOURCE Jaunty