NEW
YORK, Aug. 19, 2024 /PRNewswire/ -- American
luxury lifestyle brand Tory Burch,
in partnership with leading global beauty company Shiseido Americas
Corporation, introduces its newest fragrance, Sublime. The campaign
featuring Kendall Jenner was
photographed by Mert Alas and
Marcus Piggott and concepted by Be
Good Studios.
"Sublime is beautiful, it's sexy, it's confident," says Jenner.
"I love what Tory does and what she stands for. I want to align
with designers who feel genuinely right to me, and this felt
natural and organic."
The campaign includes a video with original music by
London artist Bakar, covering
Edwyn Collins's 1994 track "A Girl
Like You." In it, Kendall holds a sculpture of the Sublime bottle,
designed by award-winning artist Malin
Ericson. An abstract take on Tory's Double T, the
curvilinear glass body is topped by a silver cap with a playful
off-center logo.
"Kendall has a quiet power," Burch says. "She knows who she is
and she's fearless. She is an entrepreneur and a role model for so
many people, and that was important to me."
Sublime reflects how Tory sees women today. "They want the
perfect balance of sensuality and strength." Unexpected notes
create a unique, sexy dimension: the alchemy of leather blended
with delicate rose, osmanthus flower, earthy vetiver, and bright
mandarin. Tory collaborated with Givaudan Master Perfumer Rodrigo
Flores-Roux, Perfumer Christine Hassan, and Shiseido to develop the
fragrance, grounded by hints of ivy, patchouli, and magnolia.
"Sublime is the ultimate way you want to feel: confident,
sensual, strong," Burch adds. "It is a word and an emotion that has
no ending… It makes you feel like anything is possible."
Sublime by Tory Burch will be
available in the U.S. at Ulta and in Tory
Burch boutiques and on toryburch.com beginning today.
Additional global retailers will follow in Fall 2024. The full-size
90mL fragrance retails for $155; 50mL
for $125; 30mL for $85; and the 10ml travel spray for $35.
PRESS CONTACT:
Madeleine Hulstrom, Senior Manager,
Public Relations, Tory Burch
MHulstrom@toryburch.com
Emily Blumhardt, Senior Manager,
Global Integrated Communications, Shiseido Fragrances
EBlumhardt@sac.shiseido.com
ABOUT TORY
BURCH:
Tory Burch
launched her American luxury lifestyle brand in 2004. Her aesthetic
is anchored in the relaxed elegance of American sportswear, known
for its craftsmanship and quality. The collections include
ready-to-wear, handbags, footwear, accessories, jewelry, home, and
beauty.
Empowering women is Tory's guiding principle, expressed through
her collections and her work at the Tory Burch Foundation.
Established in 2009, the Foundation provides women entrepreneurs in
the United States with capital,
education, and community.
ABOUT SHISEIDO AMERICAS CORPORATION:
Shiseido Americas
Corporation is a subsidiary of Tokyo-based Shiseido Company, Limited, a
leading global beauty company. Shiseido Americas' portfolio of
prestige beauty brands includes Shiseido, NARS, Clé de Peau Beauté,
Drunk Elephant, Tory Burch Beauty, Dr. Dennis Gross Skincare and
several prestige fragrance brands including Issey Miyake and Narciso
Rodriguez. Shiseido Americas is headquartered in
New York City and employs more
than 2,000 individuals in the United
States, Canada, and
throughout Latin America.
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SOURCE Shiseido Americas Corporation